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New Arrivals
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330
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ECONOMICS |
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1 Acemoglu, Daron
Economics / Daron Acemoglu, David Laibson and John A List
--2nd ed.-- Harlow: Pearson Education, 2018.
823p. , 28cm.
ISBN : 9781292214504.
330 ACE 147408
In this book, the authors use real economic
questions and data to help students learn about the world
around them. Taking a fresh approach, they use the themes
of optimization, equilibrium, and empiricism to
illustrate the power of simple economic ideas, and their
ability to explain, predict, and improve what happens in
the world.
** Economics
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338
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PRODUCTION |
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2 Shubik, Martin
Political economy, oligopoly and experimental games /
Martin Shubik.-- United Kingdom: Edward Elgar, 1999.
xxvii, 554p. , 25cm.
(Economists of the Twentieth century).
ISBN : 9781858982410.
338.8 SHU 147414
This book shows how game theory can be used to
explore fundamental problems in economics, political
science and operations research.
** Oligopolies , Operations research , Game theory ,
3 Klundert, Th van de
Growth theory in historical perspective : selected essays
of Theo van de Klundert / Theo van de Klundert.--
Cheltenham: Edward Elgar, 2001.
xxvi, 338p. , 24cm.
ISBN : 9781840646429.
338.9492 KLU 147409
This book is a collection of thirteen carefully selected
essays by Theo van de Klundert which demonstrate the
development of growth theory over the past forty years.
** Economic development , Economists -- Netherlands
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339
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MACROECONOMICS and RELATED TOPICS |
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4 Acemoglu, Daron
Macroeconomics / Daron Acemoglu, David I Laibson and John
A List.--2nd ed.-- Harlow: Pearson Education, 2019.
446p. , 28cm.
ISBN : 9781292252919.
339 ACE 147411
** Macroeconomics
5 Williamson, Stephen D.
Macroeconomics / Stephen D Williamson.--6th ed.-- London:
Pearson, 2018.
729p. , 23cm.
ISBN : 9781292215761.
339 WIL 147410
This book uses a thoroughly modern approach by building
macroeconomic models from microeconomic principles. It
captures the latest developments in macroeconomic
thinking, applied to recent economic events and
developments in macroeconomic policy.
** Macroeconomics
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658
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GENERAL MANAGEMENT |
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6 Solomon, Michael R
Marketing : real people, real choices / Michael R
Solomon, Greg W Marshall and Elnora W Stuart.--9th ed.--
Harlow: Pearson Education, 2018.
594p. , 28cm.
ISBN : 9781292221083.
658.8 SOL 147412
** Marketing , Marketing--Vocational guidance
7 Schiffman, Leon G
Consumer behavior / Leon G Schiffman and Joseph L
Wisenblit.--12th ed.-- Harlow: Pearson Education, 2019.
508p. , 28cm.
ISBN : 9781292269245.
658.8342 SCH 147407
This book explores how the examination and application of
consumer behavior is central to the planning,
development, and implementation of successful marketing
strategies. With an emphasis on developing a variety of
useful skills, this text prepares students for careers in
brand management, advertising, and consumer research.
** Consumer behavior , Motivation research (Marketing) ,
Marketing
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658
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GENERAL MANAGEMENT |
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8 Mason, Tim
Omnichannel retail : how to build winning stores in a
digital world / Tim Mason and Miya knights.-- New York:
Kogan Page, 2019.
xviii, 203p. , 24cm.
ISBN : 9780749484460.
658.87 MAS 147413
This book celebrates all the advantages of the physical
shopping experience, from its sensory selection through
to try-before-you buy, and its potential for providing an
instant and profitable retail solution, while explaining
the imperative of bringing the power of digital and an
omnichannel experience to everyday shopping.
** Stores, Retail , Retail trade , Database searching ,
Electronic commerce
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