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New Arrivals
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302
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SOCIAL INTERACTION |
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1 Toni, Alberto F De
Corporate Foresight: Anticipating the Future / Alberto F
De Toni, Roberto Siagri and Cinzia Battistella.-- London:
Routledge, 2017.
xx, 238p. : 24cm.
ISBN : 9781138220980.
302.35 TON 145175
This book illustrates how to anticipate the future using
more than the traditional predictive models (forecasting)
based on the forward projection of past experiences, and
moving into more advanced methods of anticipation logic
(foresight) to build probable scenarios based on weak
signals, emerging trends, coexisting presents and
potential paths of evolution.
** Forecasting , Technological innovations , Corporate
culture
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304
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FACTORS AFFECTING SOCIAL BEHAVIOR |
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2 Chaudhuri, Samhita (ed)
Cultural geography / Samhita Chaudhuri.-- New Delhi:
Kunal Books, 2016.
viii, 166p. , 22cm.
ISBN : 9788193249994.
304.2 CHA 145182
** Cultural geography -- India , Cultural geography
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306
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CULTURE and INSTITUTIONS |
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3 Singh, Prerna
How solidarity works for welfare : subnationalism and
social development in India / Prerna Singh.-- New York:
Cambridge University Press, 2015.
xix, 304p. , 23cm.
(Cambridge studies in comparative politics).
ISBN : 9781316633892.
306.0954 SIN 145291
In a world in which millions of people, particularly in
developing countries, continue to lead lives plagued by
illiteracy and ill-health, understanding the conditions
that promote social welfare is of critical importance to
political scientists and policy makers alike. Drawing on
a multi-method study, from the late nineteenth century to
the present, of the stark variations in educational and
health outcomes within a large, federal, multi-ethnic
developing country - India - this book develops an
argument for the power of collective identity as an
impetus for state prioritization of social welfare.
** India -- Social policy , India -- Social conditions ,
India -- Politics and government
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320
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POLITICAL SCEINCE |
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4 Moss, David A
Democracy : a case study / David A Moss.-- London: The
Belknap Press of Harvard University Press, 2017.
773p. ,24cm.
ISBN : 9780674971455.
320.473 MOS 145290
Historian David Moss adapts the case study method made
famous by Harvard Business School to revitalize our
conversations about governance and democracy and show how
the United States has often thrived on political
conflict. These 19 cases ask us to weigh choices and
consequences, wrestle with momentous decisions, and come
to our own conclusions.
** Democracy -- United States -- History -- Case studies
Social conflict -- Political aspects -- United States --
Case studies , United States -- Politics and government -
Case studies
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325
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INTERNATIONAL MIGRATION and COLONIZATION |
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5 Roy, Anjali Gera (ed)
Diasporas and transnationalism: the journey of the
Komagata Maru / Anjali Gera Roy and Ajaya K Sahoo.--
London: Routledge, 2017.
x,159p. , 25cm.
ISBN : 9781138701908.
325.254097109041 ROY 145200
The Komagata Maru incident has become central to ongoing
debates on Canadian racism, immigration,
multiculturalism, citizenship and Indian nationalist
resistance. The chapters presented in this book, revisit
the ship’s ill-fated journey to throw new light on its
impact on South Asian migration and surveillance, ethnic
and race relations, anti-colonial and postcolonial
resistance, and citizenship. The book draws on archival
resources to offer the first multidisciplinary study of
the historic event that views it through imperial,
regional, national and transnational lenses and positions
the journey both temporally and spatially within micro
and macro histories of several regions in the British
Empire. It contributes to the emerging literature on
migration, mobilities, borders, and surveillance,
regionalism and transnationalism.
** Komagatamaru (Ship), Transnationalism, Emigration
and immigration
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327
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INTERNATIONAL RELATIONS |
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6 Cooper, Andrew F
The Brics : a very short introduction / Andrew F Cooper.-
Oxford: Oxford University Press, 2016.
xviii, 136p. ,17cm.
(Very short introductions).
ISBN : 9780198723394.
327.101 COO 145238
For an invented concept the BRICS has made a serious
impact on global politics. Brazil, Russia, India, China
and South Africa differ greatly from one another, and yet
since 2008 they have stood together to form a distinctive
and growing force in global politics. The book analyzes
the BRICS, from their place in politics to their
influence in providing a different perspective to the
Western world. Considering the economic and diplomatic
implications of the emergence of the powerful group,
Cooper explains how it is both a symbol of, and a vehicle
for, change in our global system.
** World politics -- 1989 , Brics countries -- Foreign
relations , Brics
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330
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ECONOMICS |
| |
7 Baddeley, Michelle
Behavioural economics : a very short introduction /
Michelle Baddeley.-- Oxford: Oxford University Press,
2017.
xviii, 148p. , 17cm.
(Very short introductions).
ISBN : 9780198754992.
330 BAD 145244
Traditionally economists have based their economic
predictions on the assumption that humans are super-
rational creatures, using the information we are given
efficiently and generally making selfish decisions that
work well for us as individuals. Economists also assume
that we-re doing the very best we can possibly do - not
only for today, but over our whole lifetimes too. But
increasingly the study of behavioral economics is
revealing that our lives are not that simple.
** Economics -- Psychological aspects
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331
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LABOR ECONOMICS |
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8 Crinis, Vicki (ed)
Labour in the clothing industry in the Asia Pacific /
Vicki Crinis and Adrian Vickers.-- New York: Routledge,
2017.
xviii, 204p. , 24cm.
(Routledge studies in the growth economies of Asia).
ISBN : 9781138125704.
331.7687095 CRI 145180
The clothing industry provides employment for 60 million
workers worldwide. More than a quarter of these workers
are employed in the Asia-Pacific region, where the
industry is based on subcontracted production on behalf
of international buyers. Rapid movements of manufacturing
activity from country to country in search of cost
advantages make clothing workers part of a globalizing
labour market where they increasingly suffer from job
insecurity.
** Clothing workers -- Asia , Clothing workers -- Pacific
Area , Labor and globalization -- Asia.
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332
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FINANCIAL ECONOMICS |
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9 Goddard, John
Banking : a very short introduction / John Goddard and
John O S Wilson.-- Oxford: Oxford University Press, 2016.
157p. , 17cm.
(Very short introductions).
ISBN : 9780199688920.
332.1 GOD 145242
Banks are of central importance for economic growth, the
allocation of capital, competitiveness, and financial
stability. Propelled by technological advances in
financial analysis and financial deregulation, the
banking industry-s investment played a key role in
enhancing national economic growth in the early 21st
century. The global financial crisis in 2007 revealed the
banking world-s feet of clay. Since 2007, the turmoil in
the global financial system has prompted a fundamental
reappraisal of the scale, scope, governance, performance,
safety and soundness of banks and other financial
institutions.
** Banks and banking
10 Dempsey, Michael
Stock markets, investments and corporate behavior : a
conceptual framework of understanding / Michael Dempsey.-
London: Imperial College Press, 2016.
xix, 311p. , 23cm.
ISBN : 9781783266999.
332.642 DEM 145286
Stock Markets, Investments and Corporate Behavior
examines the nature of stock market growth and decline,
the function of financial markets, and their implications
for commercial companies. Traditionally, finance
academics have attempted to understand financial markets
and commercial companies as physicists approach their
subject matter: with a set of laws in mind that govern
the field. But finance is not physics. The academic-s
approach falsely assumes that financial markets can be
understood as systems within which self-interested
maximizers behave in logical ways that are coordinated by
the invisible hand of the price mechanism.
** Corporations -- Finance -- Mathematical models ,
Capital assets pricing model , Stocks -- Prices
11 Malliaris, Anastasios G (ed)
The World scientific handbook of futures markets /
Anastasios G Malliaris and W T Ziemba.-- New Jersey:
World Scientific, 2016.
xxxii, 811p. , 25cm.
(World Scientific handbook in financial economic series ,
Vol-5).
332.6452 MAL 145287
The World Scientific Handbook of Futures Markets serves
as a definitive source for comprehensive and accessible
information in futures markets. The emphasis is on the
unique characteristics of futures markets that make them
worthy of a special volume. In our judgment, futures
markets are currently undergoing remarkable changes as
trading is shifting from open outcry to electronic and as
the traditional functions of hedging and speculation are
extended to include futures as an alternative investment
vehicle in traditional portfolios.
** Futures market , Futures.
12 Mahmud, Wahiduddin
The Theory and practice of microcredit / Wahiduddin
Mahmud and S R Osmani.-- New York: Routledge, 2017.
xii,274p. , 24cm.
(Routledge studies in development economics).
ISBN : 9780415686808.
332.7 MAH 145179
The remarkable speed at which microcredit has expanded
around the world in the last three decades has piqued the
curiosity of practitioners and theorists alike. By
developing innovative ways of making credit available to
the poor, the idea of microcredit has challenged many
traditional assumptions about both poverty reduction
strategies and financial markets. While this has
encouraged new theorizing about how microcredit works,
the practice of microcredit has itself evolved, often in
unpredictable ways, outpacing the development of theory.
** Microfinance -- Bangladesh , Rural credit --
Bangladesh , Poverty -- Bangladesh
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333
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ECONOMICS OF LAND and ENERGY |
| |
13 Mochizuki, Mike M (ed)
Energy security in Asia and Eurasia / Mike M Mochizuki
and Deepa M Ollapally.-- New York: Routledge, 2017.
xiv,185p. , 24cm.
(Routledge contemporary Asia series).
ISBN : 9781138677920.
333.79095 MOC 145173
This book focuses on Asia, where global demand for energy
is now concentrated in the aspiring and rising powers of
the region: China, India, Japan and South Korea, and also
recognizes the importance of Russia as a growing energy
supplier. Contributions by experts in the field provide
detailed and parallel case studies. Shedding light on the
ongoing debate in the literature regarding energy
outlooks of major Asian states, they analyse whether
energy policies are expected to evolve along market
oriented cooperative lines or more competitive and even
destructive mercantile, nationalist lines.
** Energy security -- Asia , Energy security -- Eurasia ,
Energy policy -- Asia
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337
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INTERNATIONAL ECONOMICS |
| |
14 Steger, Manfred B
Globalization :a very short introduction / Manfred B
Steger.-- Oxford: Oxford University Press, 2017.
148p. ,17 cm.
(Very short introductions).
ISBN : 9780198779551.
337 STE 145245
Globalization has become one of the defining buzzwords of
our time--a term that describes a variety of complex
economic, political, cultural, ideological, and
environmental forces that are rapidly altering our
experience of the world. In the years since World War II,
we have seen national boundaries fade as financial
markets, manufacturing concerns, information services,
and cultural products (including movies, music, and
television shows) have spread around the earth.
Immigration and tourism have exploded, Japanese cars are
assembled in the United States and American hamburgers
are sold in Toyko. And the Internet connects virtually
everyone on the planet who owns a computer. We are indeed
now living in a borderless world.
** Globalization
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338
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PRODUCTION |
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15 Allen, Robert C
The Industrial revolution : a very short introduction /
Robert C Allen.-- Oxford: Oxford University Press, 2017.
xviii, 150p. , 17cm.
(Very short introductions).
ISBN : 9780198706786.
338.0941 ALL 145237
The Industrial Revolution was one of the great,
transforming events of world history. Robert C. Allen
explains what happened during this period, and why. He
asks why the revolution occurred in Britain rather than
other countries, and looks at the impact of changing
technology and business organizations on contemporary
social structures.
** Industrial revolution -- Great Britain , Great Britain
-- Economic conditions , Great Britain -- Social
conditions
16 Djurfeldt, Goran
Structural transformation and agrarian change in India /
Goran Djurfeldt and Srilata Sircar.-- London: Routledge,
2017.
x, 178p. , 24cm.
(Routledge studies in development economics , 127).
ISBN : 9781138913677.
338.10954 DJU 145269
The landlord and his emaciated labourer are symbolic of
Indian agriculture. However, this relationship has now
changed as large landowners have fallen from their
superior position. This book explores how this emblematic
pair is becoming a thing of the past. It investigates
whether family labour farms are gaining prominence as a
consequence of the structural transformation of the
economy. The authors work alongside Weberian methodology
of ideal types and develop different types of family
farms among them family labour farms that rely mainly on
family workers, contrasted with capitalist farms that
depend on hired labour.
** Agriculture -- Economic aspects -- India , Land tenure
-- India , Farm tenancy -- India
17 Fitzgerald, Robert (ed)
The Evolution of multinationals from Japan and the Asia
Pacific : comparing international business Japan, Korean,
China, / Robert Fitzgerald and Chris Rowley.-- London:
Routledge, 2017.
xi, 130p. , 25cm.
ISBN : 9781138289864.
338.88095 FIT 145174
The rise of the Japanese multinational company (JMNC)
marked, from the 1980s onwards, an historic change in the
structure and in the dynamics of the international
economy. For the first time, businesses from a non-
Western nation established a competitive global presence,
and they did so by bringing their advanced products and
management systems to the developed economies of Europe
and North America. In the last 30 years, our
interpretations of JMNCs have undergone a series of
revisions. Korean firms followed JMNCs in the 1990s and
the Chinese likewise in the 2000s.
** International business enterprises -- Japan ,
International business enterprises -- Korea (South) ,
International business enterprises -- China.
18 Begley, Jason (ed)
Global economic crisis and local economic development :
international cases and policy responses / Jason Begley
and others.-- London: Routledge, 2016.
x, 224p. , 24cm.
(Routledge studies in the modern world economy).
ISBN : 9780415870368.
338.9 BEG 145266
This book offers a collaborative investigation of the
policies and practices which have redeveloped local and
national economies in the aftermath of the global
economic crisis which erupted in 2008. It explores
-localised- models of economic development, including
problems of diversity and balance and the role of firms,
industries and clusters, alongside comparative studies of
policy responses to the crisis at local, regional and
national levels.
** Global Financial Crisis, 2008-2009 , Economic
development , Economic policy , Organizational change
19 Sunna, Claudia (ed)
Development economics in the twenty-first century /
Claudia Sunna and Davide Gualerzi.-- Abingdon: Routledge,
2016.
xiii,185p. , 24cm.
ISBN : 9781848935389.
338.9 SOU 145264
These essays explore the origins and evolution of
development economics. Comparative perspectives are
explored and analysed, including those of Keynes,
Hirschman, Krugman and Stiglitz. Ultimately development
economics is situated within current debates among
economists and historians of economic thought, providing
a platform for future research.
** Development economics -- History -- 21st century ,
Development economics
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339
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MACROECONOMICS and RELATED TOPICS |
| |
20 Tan, Kim Heng
Fiscal policy in dynamic economies / Kim Heng Tan.--
London: Routledge, 2016.
238p. , 22 cm.
(Routledge studies in the modern world economy, 159).
ISBN : 9780415603157.
339.52 TAN 145265
This book deals with some fundamental issues of fiscal
policy. It establishes international differences in
fiscal policy as determinants of persistent trade
imbalances and international indebtedness. The book also
considers some basic questions on international transfers
and austerity in open economies.
** Fiscal policy , Debts, Public , Social policy
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343
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MILITARY,TAX,TRADE and INDUSTRIAL LAW |
| |
21 Patterson, Mark R
Antitrust law in the new economy : Google, Yelp, LIBOR,
and the control of information / Mark R Patterson.--
Cambridge: Harvard University Press, 2017.
viii, 317p. , 24cm.
ISBN : 9780674971424.
343.730721 PAT 145288
Antitrust Law in the New Economy considers a wide range
of problems that arise around one aspect of information
in the marketplace: its quality. Sellers now have the
ability and motivation to distort the truth about their
products when they make data available to intermediaries.
And intermediaries, in turn, have their own incentives to
skew the facts they provide to buyers, both to benefit
advertisers and to gain advantages over their
competition. Consumer protection law is poorly suited for
these problems in the information economy. Antitrust law,
designed to regulate powerful firms and prevent collusion
among producers, is a better choice. But the current
application of antitrust law pays little attention to
information quality.
** Antitrust law -- United States , Information services
- Law and legislation -- United States , Consumer
protection -- Law and legislation -- United States
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346
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PRIVATE LAW |
| |
22 Klettner, Alice
Corporate governance regulation : the changing roles and
responsibilities of boards of directors / Alice Klettner.
-- Abingdon: Routledge, 2017.
x, 232p. , 24cm.
(Routledge contemporary corporate governance).
ISBN : 9781138909991.
346.0662 KLE 145176
Corporate governance regulation has been through numerous
cycles of reform, and yet we still see instances of
companies collapsing suddenly. Codes of corporate
governance have been implemented in most developed
countries, recommending detailed governance frameworks
for publicly listed companies and their boards, but our
understanding of how these codes influence behaviour is
still limited.
** Corporate governance , Corporate governance -- Law and
legislation , Boards of directors.
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361
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SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL |
| |
23 Garland, David
The Welfare state : a very short introduction / David
Garland.-- Oxford: Oxford University Press, 2016.
xvi,153p. , 17cm.
(Very short introductions).
ISBN : 9780199672660.
361.65094 GAR 145236
Welfare states vary across nations and change over time.
And the balance between markets and government, free
enterprise and social protection is perennially in
question. But all developed societies have welfare states
of one kind or another - they are a fundamental dimension
of modern government. And even after decades of free-
market criticism and reform, their core institutions have
proven resilient and popular.
** Welfare state , Welfare state -- History , Comparative
government.
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387
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WATER,AIR and SPACE TRANSPORTATION |
| |
24 Lee, Chung-Yee (ed)
Handbook of ocean container transport logistics : making
global supply chains effective / Chung-Yee Lee and Qiang
Meng.-- Cham: Springer, 2015.
xvii, 552p. , 24cm.
(International series in operations research and management
sc).
ISBN : 9783319118901.
387.5442 LEE 145279
This book focuses on the impact of ocean transport
logistics on global supply chains. It is the first book
solely dedicated to the topic, linking the interaction of
parties along this chain, including shippers, terminal
operators and line carriers. While ocean container
transport logistics has been greatly studied, there are
many important issues that have yet to receive the
attention they deserve. The editors and contributing
authors of Ocean Container Transport Logistics: Making
Global Supply Chains Effective now seek to address these
topics and shed new light on the subject. The book is
divided into three parts.
** Containerization , Business logistics , Container
ships
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510
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MATHEMATICS |
| |
25 Glaeser, Georg
The Universe of conics : from the ancient Greeks to 21st
century developments / Georg Glaeser, Hellmuth Stachel
and Boris Odehnal.-- Berlin: Springer Spektrum, 2016.
viii, 488p. , 25cm.
ISBN : 9783662454497.
516.2152 GLA 145283
This text presents the classical theory of conics in a
modern form. It includes many novel results that are not
easily accessible elsewhere. The approach combines
synthetic and analytic methods to derive projective,
affine and metrical properties, covering both Euclidean
and non-Euclidean geometries. With more than two thousand
years of history, conic sections play a fundamental role
in numerous fields of mathematics and physics, with
applications to mechanical engineering, architecture,
astronomy, design and computer graphics. This text will
be invaluable to undergraduate mathematics students,
those in adjacent fields of study, and anyone with an
interest in classical geometry.
** Conic sections , Conics, Spherical
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519
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PROBABILITIES and APPLIED MATHEMATICS |
| |
26 Celona, John
Winning at litigation through decision analysis :
creating and executing winning strategies in any
litigation or dispute / John Celona.-- Switzerland:
Springer, 2016.
xx,456p. , 24cm.
(Springer series in operations research).
ISBN : 9783319300382.
519.542 CEL 145285
This book is the first in-depth guide to applying the
philosophy, theory, and methods of decision analysis to
creating and executing winning legal strategies. With
explanations that progress from introductory to advanced
and practice problems at the end of each chapter, this is
a book the reader will want to use and refer to for years
to come. Practicing decision analysts, operations
research and management science students, attorneys and
law students will find this book an invaluable addition
to their knowledge and skills.
** Decision making , Actions and defenses
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530
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PHYSICS |
| |
27 Hand, David J
Measurement : a very short introduction / David J Hand.--
Oxford: Oxford University Press, 2016.
127p. , 17cm.
(Very short introductions).
ISBN : 9780198779568.
530.8 HAN 145239
This Very Short Introduction explores the concept of
measurement, its mathematical underpinnings, and its wide
range of application from the sciences and social
sciences to economics and commerce.
** Measurement.
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630
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AGRICULTURE and RELATED TECHNOLOGIES |
| |
28 Brassley, Paul
Agriculture : a very short introduction / Paul Brassley
and Richard Soffe.-- Oxford: Oxford University Press,
2016.
127p. , 17cm.
(Very short introductions).
ISBN : 9780198725961.
630 BRA 145243
This Very Short Introduction explains what farmers do and
why they do it. From traditional methods, and the crucial
role of soil management, to the impact of local and
international markets, Paul Brassley and Richard Sofee
consider the agricultural industry today and the
challenges it faces: climate change, animal welfare, and
the need to feed a growing world population."--Flap of
front cover.
** Agriculture
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658
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GENERAL MANAGEMENT |
| |
29 Basu, Ayanendranath
A User-s guide to business analytics / Ayanendranath Basu
and Srabashi Basu.-- Boca Raton: CRC Press, 2016.
xv, 284p. , 24cm.
ISBN : 9781466591653.
658.4033 BAS 145195
This book provides a comprehensive discussion of
statistical methods useful to the business analyst.
Methods are developed from a fairly basic level to
accommodate readers who have limited training in the
theory of statistics.
** Commercial statistics , R (Computer program language)
Data mining , Business planning -- Data processing
30 Sushil
Managing flexibility : people, process, technology and
business / Sushil, Kanika T Bhal and Surya Prakash Singh.
-- New Delhi: Springer, 2016.
xvii,335p. , 24cm.
(Flexible systems management series).
ISBN : 9788132223795.
658.406 SUS 145280
This edited book provides a conceptual framework for
managing flexibility in the areas of people, processes,
technology and business, supported by research/case
applications in various types of flexibility in business.
The book is organized into five parts: (i) Managing
Flexibility, (ii) People Flexibility, (iii) Process
Flexibility, (iv) Flexibility in Technology and
Innovation Management, (v) Business Flexibility. Managing
flexibility at the people, processes, technology and
business level is emerging as a key feature of business
excellence, as it encompasses both choice and speed? two
important requirements. The growing need for flexibility
in business can be seen from reactive as well as
proactive perspectives.
** Organizational change -- Management , Strategic
planning , Business planning
31 Kuenne, Chris
Built for growth : how builder personality shapes your
business, your team, and your ability to win / Chris
Kuenne and John Danner.-- Boston: Harvard Business Review
Press, 2017.
viii, 269p. , 24cm.
ISBN : 9781633692763.
658.4092 KUE 145289
This book decodes the interplay between builder
personality and new business success or failure. Using a
patented analytic methodology, authors Chris Kuenne and
John Danner discovered four distinct types of highly
successful "business builder" personalities--the Driver,
the Explorer, the Crusader, and the Captain--each
displaying special gifts and predictable gaps or
shortcomings in growing their companies and new ventures.
Built for Growth blends exclusive research findings,
personal interviews, and experienced analysis to
illustrate how each type handles the five dynamic
challenges of building businesses of lasting value:
converting an idea into reality, recruiting inspired
talent, transforming buyers into partners, aligning
financial and other supporters, and scaling the business.
** Businesspeople -- Psychology , Success in business ,
Industrial management.
32 Tonsberg, Terje Andreas
Understanding leadership in complex systems : a
praxeological perspective / Terje Andreas Tonsberg and
Jeffrey Shawn Henderson.-- Cham: Springer International
Publishing, 2016.
xvii, 245p. , 24cm.
(Understanding complex systems).
ISBN : 9783319404448.
658.4092 TON 145284
This work proposes that Carl Menger-s Subjective Theory
of Value (STV), and its subsequent elaboration by Ludwig
von Mises as Praxeology, provides a useful alternative to
more common methods in the study of action and social
phenomena, and more specifically, to leadership in
complex social systems. Rather than being based on
rationality assumptions and algorithmic predictability,
the STV emphasizes transient subjectivity shaped by a
complex world of lacking information, mistakes,
disequilibrium, uncertainty and attempted error
correction that defy mathematization and exact
prediction.
** Business , Leadership , Sociophysics
33 Bouchery, Yann
Sustainable supply chains : a research-based textbook on
operations and strategy / Yann Bouchery and others.-- New
York: Springer, 2017.
xv, 517p. , 24cm.
(Springer series in supply chain management).
ISBN : 9783319297897.
658.5 BOU 145282
This book is primarily intended to serve as a research-
based textbook on sustainable supply chains for graduate
programs in Business, Management, Industrial Engineering,
and Industrial Ecology, but it should also be of interest
for researchers in the broader sustainable supply chain
space, whether from the operations management and
industrial engineering side or more from the industrial
ecology and life-cycle assessment side.
** Business logistics , Operations research , Industrial
procurement , Sustainable development , Decision making
34 Roy, Sanjit Kumar (ed)
Services marketing cases in emerging markets : an Asian
perspective / Sanjit Kumar Roy, Dilip S Mutum and Bang
Nguyen.-- Cham: Springer International Publishing, 2017.
x, 184p. 24cm.
ISBN : 9783319329680.
658.8 ROY 145281
This casebook provides students and academics in business
management and marketing with a collection of case
studies on services marketing and service operations in
emerging economies. It explores current issues and
practices in Asia, across different areas, countries,
commercial and non-commercial sectors. This book is
important and timely in providing a framework for
instructors, researchers, and students to understand the
service dynamics occurring in these countries. It serves
as an invaluable resource for marketing and business
management students requiring insights into the
operationalization of services across different
geographical areas in Asia.
** Business , Marketing , Globalization
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