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150 PSYCHOLOGY

 

153 MENTAL PROCESSES and INTELLIGENCE

 

155 DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY

 

170 ETHICS

 

190 MODERN WESTERN PHILOSOPHY

 

300 SOCIAL SCIENCES,SOCIOLOGY and ANTHROPOLOGY

 

301 SOCIOLOGY and ANTHROPOLOGY

 

302 SOCIAL INTERACTION

 

303 SOCIAL PROCESSES

 

304 FACTORS AFFECTING SOCIAL BEHAVIOR

 

306 CULTURE and INSTITUTIONS

 

320 POLITICAL SCEINCE

 

330 ECONOMICS

 

332 FINANCIAL ECONOMICS

 

333 ECONOMICS OF LAND and ENERGY

 

335 SOCIALISM and RELATED SYSTEMS

 

337 INTERNATIONAL ECONOMICS

 

338 PRODUCTION

 

339 MACROECONOMICS and RELATED TOPICS

 

346 PRIVATE LAW

 

363 OTHER SOCIAL PROBLEMS and SERVICES

 

364 CRIMINOLOGY

 

385 RAILROAD TRANSPORTATION

 

510 MATHEMATICS

 

519 PROBABILITIES and APPLIED MATHEMATICS

 

658 GENERAL MANAGEMENT

 

820 ENGLISH and OLD ENGLISH LITERATURES

 


 150   PSYCHOLOGY  
   1 Farrell, Martin
Historical and philosophical foundations of psychology /
Martin Farrell.-- Cambridge: Cambridge University Press,
2014.
xiv, 447p. , 24cm.
ISBN : 9780521184809.
150.1 FAR 143007
This book connects the big ideas and key thinkers of
psychology and philosophy in a clear and cohesive
theoretical narrative. Focusing on the major ideas that
have reoccurred throughout history, such as the mind-body
problem and the role of the mind in our experience, the
author shows how specific thinkers have explored the same
ideas, but in different ways, leading to distinct schools
of thought.

** Psychology -- Philosophy , Psychology

   Top
 153   MENTAL PROCESSES and INTELLIGENCE  
   2 Schon , Donald A
The Reflective practitioner : how professionals think in
action / Donald A. Schon.-- USA: Basic Books, 1983.
x, 374p. , 20cm.
ISBN : 9780465068784.
153.42 SCH 143015
This book examines five professions engineering,
architecture, management, psychotherapy, and town
planning to show how professionals really go about
solving problems. The best professionals, the author
maintains, know more than they can put into words. To
meet the challenges of their work, they rely less on
formulas learned in graduate school than on the kind of
improvisation learned in practice. This unarticulated,
largely unexamined process is the subject of his
provocatively original book, an effort to show precisely
how reflection-in-action works and how this vital
creativity might be fostered in future professionals.

** Professions , Thought and thinking , Self-knowledge,
Theory of
   Top
 155   DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY  
   3 Heffernan, Margaret
A Bigger prize : why competition isn-t everything and how
we do better / Margaret Heffernan.-- London: Simon and
Schuster, 2014.
438p. , 23cm.
ISBN : 9781471100758.
155.232 HEF 142998
The author shows in this eye-opening look at competition,
competition regularly produces just what we don-t want:
rising levels of fraud, cheating, stress, inequality and
political stalemate. She has discovered that, around the
world, individuals and organizations are finding
creative, cooperative ways to work that don-t pit people
against each other but support them in their desire to
work together. While the rest of the world remains mired
in pitiless sniping, racing to the bottom, the future
belongs to the people and companies who have learned that
they are greater working together than against one
another. Some call that soft but it-s harder than
anything they-ve done before. They are the real winners,
sharing a bigger prize.

** Competition (Psychology) , Contests -- Social aspects
   Top
 170   ETHICS  
   4 Nolt, John
Environmental ethics for the long term : an introduction
/ John Nolt.-- London: Routledge, 2015.
xiii, 275p. ,24cm.
ISBN : 9780415535847.
179.1 NOL 143002
The author interweaves contemporary science, logical
analysis, and ethical theory into the story of the
expansion of ethics beyond the human species and into the
far future. Informed by contemporary environmental
science, the book deduces concrete policy recommendations
from carefully justified ethical principles and ends with
speculations concerning the deepest problems of
environmental ethics.

** Environmental ethics , NATURE -- Environmental
Conservation and Protection , PHILOSOPHY -- General
   Top
 190   MODERN WESTERN PHILOSOPHY  
   5 Hatfield, Gary
The Routledge guidebook to Descartes- meditations / Gary
Hatfield.-- London: Routledge, 2014.
xxi, 364p. , 20cm.
ISBN : 9780415672764.
194 DES 143031
Descartes is widely regarded to be the father of modern
philosophy and his Meditations is among the most
important philosophical texts ever written. This book
introduces the major themes in Descartes- great book and
acts as a companion for reading this key work, examining:
the context of Descartes- work and the background to his
writing, each separate part of the text in relation to
its goals, meanings and impact.

** Descartes, Rene, 1596-1650. Meditationes de prima
philosophia , First philosophy
   Top
 300   SOCIAL SCIENCES,SOCIOLOGY and ANTHROPOLOGY  
   6 Weller, Nicholas
Finding pathways : mixed-method research for studying
causal mechanisms / Nicholas Weller and Jeb Barnes.--
Cambridge: Cambridge University Press, 2014.
ix, 162p. , 24cm.
ISBN : 9781107684768.
300.72 WEL 143003
This book focuses on how the small-N component of multi-
method research can meaningfully contribute and add value
to the study of causal mechanisms. The authors present
both an extended rationale for the unique role that case
studies can play in causal mechanism research, and a
detailed view of the types of knowledge that case studies
should try to generate and how to leverage existing large
N data to guide the case selection process. The authors
explain how to use their approach both to select cases
and to provide context on previously studied cases.

** Social sciences -- Research , Mixed methods research
   Top
 301   SOCIOLOGY and ANTHROPOLOGY  
   7 Newman, David M
Sociology : exploring the architecture of everyday life /
David M Newman.--4th ed-- Los Angeles: Sage Publications,
2015.
xxiii, 307p. , 25cm.
ISBN : 9781452275871.
301 NEW 143034
This book invites students into the world of sociological
thought. The author encourages students to think less
about the next test and more about how sociology applies
to their everyday lives.

** Sociology
   Top
 302   SOCIAL INTERACTION  
   8 Kottler, Jeffrey A
Learning group leadership : an experiential approach /
Jeffrey A Kottler and Matt Englar-Carlson.-- Los Angeles:
Sage Publications, 2015.
xxi, 544p. , 23cm.
ISBN : 9781452256689.
302.14 KOT 143028
Taking an experiential approach to the discipline, this
book is intended for the beginning group practitioner. It
combines the ideas on group leadership and group formats,
and is useful for both professor and student. The
experiential approach offers students an opportunity to
apply what they are learning to their own lives and work.

** Group relations training , Social group work -- Study
and teaching , Leadership -- Study and teaching
   Top
 303   SOCIAL PROCESSES  
   9 Murray, Warwick E
Geographies of globalization / Warwick E Murray and John
Overton.--2nd ed-- London: Routledge, 2015.
xxi, 483p. , 23cm.
ISBN : 9780415567626.
303.482 MUR 143004
This book provides an exploration of its spatial impacts,
and the contribution of human geography to studies and
debates in this field. It offers a geographical
perspective on globalization.

** Human geography -- Economic aspects , Human geography
- Political aspects , Globalization

10 Kalam, A P J Abdul
Beyond 2020 : a vision for tomorrow-s India / A P J Abdul
Kalam and Y S Rajan.-- Gurgaon: Penguin Books India, 2014
xxi, 281p. , 22cm.
ISBN : 9780670087969.
303.490954 KAL 142997
India 2020 is about to become a reality. Are we ready? In
1998, Dr Kalam and Y.S. Rajan published the now iconic
India 2020,a vision document for the new millennium that
charted how India could become one of the top five
economic powers in the world by 2020. Sixteen years
later, as the year 2020 approaches, it is time to take
stock of how much India has achieved and what lies ahead.
A renewed policy focus is now needed for agriculture,
manufacturing, mining, the chemicals industry, health
care and infrastructure to invigorate these sectors and
boost economic growth, argue Kalam and Rajan.Alongside,
education, job creation, emerging technologies,
biodiversity, waste management, national security and the
knowledge economy are some of the other vital areas that
we need to build on as we look beyond 2020.This book
provides an action plan for that transformation.

** India -- Forecasting , Twenty-first century --
Forecasts , Forecasting

11 Yadav, S N
Political violence, democracy and human rights : Africa
and Asia in comparative perspective / S N Yadav.-- New
Delhi: Jnanada Prakashan, 2013.
x, 286p. , 21cm.
ISBN : 9788171394388.
303.6096 YAD 143071

** Political violence -- Asia , Political violence --
Africa , Human rights -- Asia
   Top
 304   FACTORS AFFECTING SOCIAL BEHAVIOR  
   12 Ackerman, Diane
The Human age : the world shaped by us / Diane Ackerman.-
London: Headline Publishing, 2014.
viii, 344p. , 23cm.
ISBN : 9780755364992.
304.2 ACK 143010
In this book, the author confronts the unprecedented
reality that one prodigiously intelligent and meddlesome
creature, Homo sapiens, is now the dominant force shaping
the future of planet Earth.Humans have "subdued 75
percent of the land surface, concocted a wizardry of
industrial and medical marvels, strung lights all across
the darkness." The author takes us on an exhilarating
journey through our new reality, introducing us to many
of the people and ideas now creating perhaps saving our
future and that of our fellow creatures.

** Human ecology , Civilization -- History , Human beings
-- History

13 Sengupta, Anita (ed)
Globalising geographies : perspectives from Eurasia /
Anita Sengupta and Suchandana Chatterjee.-- New Delhi: KW
Publishers, 2015.
xl, 254p. , 23cm.
ISBN : 9789383649297.
304.2094 SEN 143065
This book examines the Eurasian engagement with
geographies of globalisation through an understanding of
the intersection of space and place in Eurasia, Eurasian
encounters with globalisation in terms of shifting
spheres in politics, economics and culture, levels of
integration and the intricate patterns of roads and
routes. It also takes note of challenges encountered by
social groups and communities in the face of globalising
tendencies. The role of emerging alternatives within the
region and community partnerships in Eurasia has also
been addressed. Written by Eurasian scholars and others
working on the region, it takes note of the formal and
informal linkages between local communities and the
larger global arena of which they are a part. The
Eurasian context and the changing contours of Eurasia-s
globalised space have been addressed in this book.

** Human geography -- Eurasia , Globalization -- Eurasia
Globalization
   Top
 306   CULTURE and INSTITUTIONS  
   14 Eriksen, Thomas Hylland
An Introduction to social and cultural anthropology :
small places, large issues / Thomas Hylland Eriksen.--3rd
ed-- Jaipur: Rawat Publications, 2014.
x, 364p. , 22cm.
ISBN : 9788131606568.
306 ERI 143026
This book provides a clear overview of anthropology,
focusing on central topics such as kinship, ethnicity,
ritual and political systems, offering a wealth of
examples that demonstrate the enormous scope of
anthropology and the importance of a comparative
perspective. It broadens the study to incorporate the
anthropology of complex modern societies, thus providing
a unique key text for all students of social and cultural
anthropology. Using reviews of key monographs to
illustrate his argument, the author-s text remains an
established introductory text in anthropology.

** Ethnology , SOCIAL SCIENCE -- Anthropology -- Cultural
, POLITICAL SCIENCE -- Public Policy -- Cultural Policy
   Top
 320   POLITICAL SCEINCE  
   15 Palanithurai, G
Governance at community level in China and India : a
comparative analysis / G Palanithurai, Niclas D Weimar
and B S Thirumeni.-- New Delhi: Concept Publishing, 2014.
xviii, 150p. , 22cm.
ISBN : 9789351250128.
320.80951 PAL 143024
This book is giving a synoptic view of governance and
development process at grassroots in China and India.

** Local government -- China -- Jiangsu Sheng , Panchayat
-- India -- Kerala , Local government

16 Palanithurai, G
Governance issues in India : from grassroots perspective
/ G Palanithurai.-- New Delhi: Concept Publishing, 2014.
x, 248p. , 23cm.
ISBN : 9789351250111.
320.8095482 PAL 143025
Growing awareness on the part of the people in India
about the government, governance and development demands
a new kind of responsiveness and accountability on the
part of the governing institutions. Policy incapacity,
governance incapacity and administration incapacity have
get in and they are being debated widely. The above
issues have been focused in the articles written in
different periods on different issues relating to
governance have been published in different journals and
they are brought together in the backdrop of a framework
and perspective. All the articles in the book reveal the
grassroots reality based on empirical evidences both
primary and secondary in nature.

** Local government -- India -- Tamil Nadu , Panchayat --
India -- Tamil Nadu , Tamil Nadu (India) -- Politics and
government -- 20th century
   Top
 330   ECONOMICS  
   17 Inoue, Takeshi
Indian economy : empirical analysis on monetary and
financial issues in India / Takeshi Inoue and Shigeyuki
Hamori.-- New Jersey: World Scientific Publishing, 2015.
xx, 154p. , 24cm.
ISBN : 9789814571906.
330.954 INO 143067
India-s financial sector has undergone significant
changes following the start of the economic
liberalization in the early 1990s. In addition to
providing important information on monetary and financial
issues in India, this book also provides examples to
analyze a developing economy by using macro-financial
data. The book also focuses on three main topics, that
is, monetary policy, financial markets and finance-
poverty nexus, and provides new insights into these
issues by applying some recently developed quantitative
techniques.

** Monetary policy -- India , Finance -- India , Economic
development -- India
   Top
 332   FINANCIAL ECONOMICS  
   18 Kuznetsov, Alex
The Complete guide to capital markets for quantitative
professionals / Alex Kuznetsov.-- New York: McGraw-Hill,
2007.
xx, 554p. , 23cm.
ISBN : 9780071468299.
332.041 KUZ 142991
The book begins by discussing the operation of the
financial industry and the business models of different
types of Wall Street firms, as well as the job roles
those with technical backgrounds can fill in those firms.
Then it describes the mechanics of how these firms make
money trading the main financial markets (focusing on
fixed income, but also covering equity, options and
derivatives markets), and highlights the ways in which
quantitative professionals can participate in this money-
making process. The second half focuses on the main areas
of Wall Street technology and explains how financial
models and systems are created, implemented, and used in
real life.

** Capital market , Investment analysis

19 Akyuz, Yilmaz
Liberalization, financial instability and economic
development / Yilmaz Akyuz.-- London: Anthem Press, 2014.
ix, 327p. , 24cm.
ISBN : 9789380601861.
332.042 AKY 143069
This book argues that globalization, understood and
promoted as absolute freedom for all forms of capital,
has been oversold to the global South, and that the South
should be as selective about globalization as the North.

** Finance , Financial crises , Finance -- Developing
countries

20 London, Justin
Modeling derivatives applications in Matlab, C++, and
Excel / Justin London.-- Upper Saddle River: FT Press,
2007.
xxi, 565p. , 24cm.
ISBN : 0131962590.
332.64570113 LON 142992
This book shows how to implement pricing algorithms for a
wide variety of complex derivatives. Utilizing actual
Bloomberg data, it covers credit derivatives, CDOs,
mortgage-backed securities, asset-backed securities,
fixed income securities, weather, power, and energy
derivatives.

** Derivative securities -- Prices -- Mathematical models
, Credit derivatives -- Mathematical models , C++
(Computer program language)
   Top
 333   ECONOMICS OF LAND and ENERGY  
   21 Zhang, Joy Y
Green politics in China : environmental governance and
state-society relations / Joy Y Zhang and Michael Barr.--
London: Pluto Press, 2013.
vii, 159p. , 22cm.
ISBN : 9780745332994.
333.720951 ZHA 143066
This book provides an in-depth and engaging account of
the novel ways in which Chinese society is responding to
its environmental crisis, using examples rarely captured
in Western media or academia. The authors explain how
environmental problems are transforming Chinese society
through new developments such as the struggle for clean
air, low-carbon conspiracy theories, new forms of public
fund raising and the international tactics of grassroots
NGOs. In doing so, they challenge static understandings
of state-society relations in China.

** Environmental policy --China , China --Environmental
conditions
   Top
 335   SOCIALISM and RELATED SYSTEMS  
   22 Singh, U K
Social democracy and good governance / U K Singh.-- New
Delhi: Jnanada Prakashan, 2012.
vi, 270p. , 22cm.
ISBN : 9788171395309.
335.50954 SIN 143072

** Socialism -- India , Decentralization in government --
India , India -- Economic condition
   Top
 337   INTERNATIONAL ECONOMICS  
   23 Wilkinson, Rorden (ed)
Global governance : critical perspectives / Rorden
Wilkinson and Steve Hughes.-- London: Routledge, 2014.
xxii, 240p. , 23cm.
ISBN : 9780415268387.
337.1 WIL 143005
This book provides critical perspectives on the role of
global institutions such as the United Nations, World
Trade Organization, International Monetary Fund and the
World Bank.

** International economic relations , International
agencies , Globalization , International organization
   Top
 338   PRODUCTION  
   24 Norton, George W
Economics of agricultural development : world food
systems and resource use / George W Norton, Jeffrey
Alwang and William A Masters.--3rd ed-- London: Routledge
, 2015.
ix, 466p. , 23cm.
ISBN : 9780415658232.
338.1 NOR 143001
This book examines the causes, severity, and effects of
poverty, population growth, and malnutrition in
developing countries. It discusses potential solutions to
these problems, progress made in many countries in recent
years, and the implications of globalization for
agriculture, poverty, and the environment.

** Agriculture -- Economic aspects , Agriculture
Economics

25 Pinstrup-Andersen, Per (ed)
Food price policy in an era of market instability : a
political economy analysis / Per Pinstrup-Andersen.--
Oxford: Oxford University Press, 2015.
xxxiii, 508p. , 24cm.
ISBN : 9780198718574.
338.19090511 PIN 143064
This book presents results from political economy studies
of food price policy in 14 developing countries as well
as the United States and the European Union.

** Food prices --Government policy , Food industry and
trade --Government policy , Food supply --Government
policy , Food supply --History --21st century


26 Mukherjee, Sampat
Economic environment of business / Sampat Mukherjee.--
Kolkata: New Central Book Agency, 2014.
xi, 853p. ,24cm.
ISBN : 9788173819384.
338.7 MUK 142993

** Business enterprises -- India , India -- Economic
policy , Business enterprises

27 Schmidt, Eric
Google : how Google works / Eric Schmidt , Jonathan
Rosenberg and Alan Eagle.-- London: John Murray, 2014.
xiv, 286p. , 23cm.
ISBN : 9781444792461.
338.76102504 SCH 143006
This book is an entertaining, page°turning primer
containing lessons that Eric and Jonathan learned as they
helped build the company. The authors explain how
technology has shifted the balance of power from
companies to consumers and that the only way to succeed
in this ever°changing landscape is to create superior
products and attract a new breed of multifaceted
employees whom Eric and Jonathan dub "smart creative-s.

** Google (Firm) -- Management , Internet industry --
United States -- Management , BUSINESS and ECONOMICS /
Leadership
   Top
 339   MACROECONOMICS and RELATED TOPICS  
   28 Mukherjee, Sampat
Macroeconomics : a global text / Sampat Mukherjee and
Sambit Mukherjee.-- Kolkata: New Central Book Agency,
2013.
xi, 964p. , 23cm.
ISBN : 9788173818882.
339 MUK 142994

** Macroeconomics
   Top
 346   PRIVATE LAW  
   29 Ryder, Rodney D
Intellectual property and business : the power of
intangible assets / Rodney D Ryder and Ashwin Madhavan.--
Los Angeles: Sage Publications, 2014.
xii, 304p. , 21cm.
ISBN : 9788132117919.
346.73048 RYD 143068
This book demonstrates how companies can deploy their IP
not just as legal instruments but also as dominant and
powerful financial assets, and as useful arsenal that can
boost their business. The book aims to provide a basic
understanding of various forms of IP that business organ.

** Intellectual property -- United States , LAW --
Administrative Law and Regulatory Practice , Intellectual
property

   Top
 363   OTHER SOCIAL PROBLEMS and SERVICES  
   30 Martin, Gus
Understanding homeland security / Gus Martin.-- Los
Angeles: Sage Publications, 2015.
xiii, 478p. , 23cm.
ISBN : 9781452286884.
363.350973 MAR 143035
This book introduces readers to homeland security in the
modern era, focusing on the post-September 11, 2001
period as its primary emphasis. It reviews theories,
agency missions, laws and regulations governing the
homeland security enterprise.

** Civil defense -- United States , United States. --
Department of Homeland Security , Civil defense
   Top
 364   CRIMINOLOGY  
   31 Tosh, Jemma
Perverse psychology : the pathologization of sexual
violence and transgenderism / Jemma Tosh.-- London:
Routledge, 2015.
xiv, 146p. , 21cm.
ISBN : 9781848721739.
364.153019 TOS 143029
This book examines psychiatric constructions of sexual
violence and transgenderism from the 19th century until
the latest DSM-5 diagnoses. It uses discourse analysis to
interrogate the discursive boundaries between -normal-
and -abnormal- rape, as well as the pathologization of
gender and sexual diversity. The book illuminates the
parallels between psychiatry’s construction of gender
diversity and sexual violence, and leads us to question
whether it is violence that the profession finds so
intriguing, or the gender nonconformity it represents.

** Sex crimes --Psychological aspects , Social psychology
, PSYCHOLOGY / Clinical Psychology , PSYCHOLOGY / Human
Sexuality , PSYCHOLOGY / Social Psychology
   Top
 385   RAILROAD TRANSPORTATION  
   32 Misra, R N
Indian Railways turnaround : a study in management :
explores Lalu Prasad-s influence on the resurgence of the
railways / R N Misra.-- Ahmedabad: Jaico Publishing, 2009
xiv, 305p. , 21cm.
ISBN : 9788179929711.
385.10954 MIS 142988
This book is an attempt has been made to analyze the
growth pattern of the railways: its ups and downs, its
managerial form and structure, its commercial framework,
the new challenges which it is facing, and the progress
report of its moving from doom to boom.

** Indian Railways -- Management , Railroads -- India --
Management , Railroads and state -- India
   Top
 510   MATHEMATICS  
   33 Ellenberg, Jordon
How not to be wrong : the hidden maths of everyday life /
Jordon Ellenberg.-- London: Penguin Books, 2014.
468p. ,24cm.
ISBN : 9781846146787.
510 ELL 143008
The maths we learn in school can seem like an abstract
set of rules, laid down by the ancients and not to be
questioned. This book shows us, maths touches on
everything we do, and a little mathematical knowledge
reveals the hidden structures that lie beneath the
world-s messy and chaotic surface.

** Mathematics -- Popular works , Mathematics
   Top
 519   PROBABILITIES and APPLIED MATHEMATICS  
   34 Mesterton-Gibbons, Michael
An Introduction to game-theoretic modelling / Michael
Mesterton-Gibbons.--2nd ed-- Rhode Island: American
Mathematical Society, 2001.
xxiv, 368p. , 21cm.
(Student mathematical library , 11).
ISBN : 9780821819296.
519.3 MES 142989
The book deals in a unified manner with the central
concepts of both classical and evolutionary game theory.
The key ideas are illustrated throughout by a wide
variety of well-chosen examples of both human and non-
human behavior, including car pooling, price fixing, food
sharing, sex allocation and competition for territories
or oviposition sites. There are numerous exercises with
solutions.

** Game theory , Mathematical models
   Top
 658   GENERAL MANAGEMENT  
   35 Ford, Cameron M (ed)
Creative action in organizations : ivory tower visions
and real world voices / Cameron M Ford and Dennis A Gioia
-- New Delhi: Sage Publications, 1995.
xxiv, 400p. , 23cm.
ISBN : 9780803953505.
658.4 FOR 143023
Creativity in organizations has become an issue of great
importance, but how does a company encourage personnel to
find creative solutions to budgeting, product
development, marketing and training? With engaging
contributions from leading academics and professionals,
this book explores the key factors that are critical to
the development and promotion of creativity in any
organization.

** Creative ability in business , Organizational change ,
Organizational effectiveness

36 Hervas-Oliver, Jose-Luis (ed)
Management innovation : antecedents, complementarities
and performance consequences / Jose-Luis Hervas-Oliver
and Marta Peris-Ortiz.-- Switzerland: Springer
International Publishing, 2014.
xii, 189p. , 23cm.
ISBN : 9783319031330.
658.514 HER 143011
This book advances knowledge on the topic by exploring
the antecedents of a firm-s adoption of organizational
innovation and its performance consequences. It
contributes to the organizational and innovation
literature by providing insights on the antecedents of
the adoption of management innovation, exploring the
complementary roles of management and technological
innovation, addressing the performance consequences of
management innovation adoption with and without
technological innovation, and discusses management
innovation using the resource-based view, thus enriching
that theoretical approach.

** Organizational change --Congresses , Management --
Technological innovations --Congresses

37 Smyth, Hedley
Market management and project business development /
Hedley Smyth.-- London: Routledge, 2015.
xxii, 314p. ,23cm.
ISBN : 9780415705097.
658.8 SMY 143070
This book is a guide to managing markets through the
theory and practice of marketing and selling projects in
business. The book provides a unique set of key principles
and guidelines to business-to-business B2B marketing,
setting out a range of theoretical developments and
applying them throughout to practical application and
through cases to link theory to practice. Smyth
structures his guide through the stages in the process of
marketing a project from developing organizational and
project capabilities to add value, from inception to the
delivery of benefits and impact in use, covering a range
of approaches: the marketing mix, relationship marketing
and its project marketing variant, entrepreneurial
marketing and the service-dominant logic.

** Project management , Marketing

38 Tancer, Bill
Everyone-s a critic : winning customers in a review-
driven world / Bill Tancer.-- New York: Penguin, 2014.
246p. , 23cm.
ISBN : 9781591846383.
658.802 TAN 143063
In Everyone-s a Critic, the author draws on case studies,
field research, and never-before-published data to create
the definitive guide for the business owner. He offers
valuable insight for anyone seeking to make the most of
their online consumer reviews, including the little
touches that have outsized impact on positive reviews,
how to deal with bad reviews, and how to spot reviewers
who are trying to take advantage of you.

** Mass media and business , Communication in marketing ,
Consumer confidence , Business enterprises --Reviews
   Top
 820   ENGLISH and OLD ENGLISH LITERATURES  
   39 Mishra, Amar
Writing nation-s history : a study of three postcolonial
texts / Amar Mishra.-- Jaipur: Rawat Publications, 2014.
x, 190p. , 21cm.
ISBN : 9788131606636.
823.914 MIS 143036
This book examines the nationhood of India as a socio-
political construct by examining the postcolonial texts
of three well known authors.

** Nationalism in literature , Postcolonialism in
literature , Midnight-s children (Rushdie, Salman) , God
of small things (Roy, Arundhati) ,
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