|
|
 |
|
|
|
New Arrivals
|
|
|
|
006
|
SPECIAL COMPUTER METHODS |
| |
1 Faucher, Colette (ed)
Innovations in intelligent machines-4 : recent advances
in knowledge engineering / Colette Faucher and Lakhmi C
Jain.-- Heidelberg: Springer, 2014.
xx, 412p. , 24cm.
(Studies in computational intelligence, 514).
ISBN : 9783319018652.
006.3 FAU 141851
This book is divided into three parts. Part I deals with
big data and ontologies. It includes examples related to
the text mining, rule mining and ontology. Part II is on
knowledge-based systems. It includes context-centered
systems, knowledge discovery, interoperability,
consistency and systems of systems. The final part is on
applications. The applications involve prediction,
decision optimization and assessment.
** Artificial intelligence -- Technological innovations ,
Computational intelligence -- Technological innovations ,
Engineering
|
| |
Top |
|
070
|
NEWS MEDIA, JOURNALISM and PUBLISHING |
| |
2 Szenberg, Michael (ed)
Secrets of economics editors / Michael Szenberg and Lall
Ramrattan.-- Cambridge: The MIT Press, 2014.
xvii, 389p., 23cm.
ISBN : 9780262525466.
070.44933 SZE 141928
In this book, past and present editors of economics
journals discuss navigating the world of academic
journals. The issues they examine include late referee
reports, slow resubmission of manuscripts, and
plagiarism.
** Economics -- Periodicals , Editing , Editors
|
| |
Top |
|
190
|
MODERN WESTERN PHILOSOPHY |
| |
3 Look, Brandon C (ed)
The Continuum companion to Leibniz / Brandon C Look.--
London: Continuum International Publishing, 2011.
viii, 334p. , 24cm.
ISBN : 9780826429759.
193 LEI 141929
With entries written by leading scholars in the field of
Modern Philosophy, this book is an accessible and
authoritative reference guide to Leibniz-s life, work and
legacy. The book includes extended biographical sketches,
and an up-to-date fully comprehensive bibliography.
Gathering all these resources in one place, the book is
an extremely valuable tool for those interested in
Leibniz and the era in which he wrote.
** Leibniz, Gottfried Wilhelm, -- Freiherr von, -- 1646-
1716 , Philosophers -- Germany -- History -- 17th century
, Philosophy, German -- History -- 17th century
4 Caputi, Mary (ed)
Derrida and the future of the liberal arts : professions
of faith / Mary Caputi and Vincent J Del Casino.-- London
: Bloomsbury, 2013.
ix, 274p. , 24cm.
ISBN : 9781441121196.
194 DER 141927
This book highlights the Derridean assertion that the
university must exist -without condition- - as a bastion
of intellectual freedom and oppositional activity whose
job it is to question mainstream society. Derrida argued
that only if the life of the mind is kept free from
excessive corporate influence and political control can
we be certain that the basic tenets of democracy are
being respected within the very societies that claim to
defend democratic principles.
** Derrida, Jacques , PHILOSOPHY -- Movements -- Post-
Structuralism , PHILOSOPHY -- Movements -- Structuralism
|
| |
Top |
|
303
|
SOCIAL PROCESSES |
| |
5 Farro, Antimo L (ed)
Reimagining social movements : from collectives to
individuals / Antimo L Farro and Henri Lustiger-Thaler.--
Surrey: Ashgate Publishing, 2014.
x, 287p. , 24cm.
ISBN : 9781409401049.
303.484 FAR 141949
This book explores emerging forms of movement and action
not only in terms of the industrialized countries of the
North Atlantic, but recognizes the importance of
globalizing forms of action and culture emerging from
other continents and societies.
** Social movements
|
| |
Top |
|
307
|
COMMUNITIES |
| |
6 Basu, Pratyusha (ed)
Technological and social dimensions of the green
revolution : connecting pasts and futures / Pratyusha
Basu and Bruce A Scholten.-- London: Routledge, 2013.
viii, 95p. , 25cm.
ISBN : 9780415815185.
307.1412 BAS 141944
This book examines the intersection of agricultural
histories, heterogeneous social contexts and new
technological developments in rural communities across
the Global South. It shows how experiences of the
previous Green Revolution can inform new agricultural
programs and enable equitable and participatory
development in rural places. Through close engagement
with rural communities, this book ensures that rural
voices become part of the debate on agricultural
development and suggests pathways for building on the
gains of the Green Revolution without necessarily
repeating its problematic social, technological and
environmental aspects.
** Rural development -- Environmental aspects , Rural
development , Sustainable development
|
| |
Top |
|
320
|
POLITICAL SCEINCE |
| |
7 Fioramonti, Lorenzo
How numbers rule the world : the use and abuse of
statistics in global politics / Lorenzo Fioramonti.--
London: Zed Books, 2014.
vii, 271p. , 22cm.
ISBN : 9781780322681.
320.014 FIO 141937
This book provides a much-needed critique of the current
-data fever-, showing both the direct consequences and
indirect implications of the increasing power of numbers.
At the same time, it investigates innovative attempts to
resist the invasion of mainstream statistics by providing
alternative measurements or rejecting quantification
altogether.
** Political statistics , Economic indicators , Social
indicators
|
| |
Top |
|
327
|
INTERNATIONAL RELATIONS |
| |
8 Krishna, Sankaran
Globalization and postcolonialism : hegemony and
resistance in the twenty-first century / Sankaran Krishna
-- Jaipur: Rawat Publications, 2009.
x, 223p. , 25cm.
ISBN : 9788131606483.
327.101 KRI 141850
** Postcolonialism , Colonies -- History , Colonization -
History , Hegemony , Globalization
9 Muni, S D (ed)
Asian strategic review 2014 : US pivot and Asian security
/ S D Muni and Vivek Chadha.-- New Delhi: Pentagon Press,
2014.
x, 260p. , 23cm.
ISBN : 9788182747692.
327.7301823 MUN 141863
** United States -- Foreign relations -- Pacific Area ,
Pacific Area -- Foreign relations -- United States
|
| |
Top |
|
330
|
ECONOMICS |
| |
10 Fabozzi, Frank J
The Basics of financial econometrics : tools, concepts,
and asset management applications / Frank J Fabozzi and
others.-- Hoboken: Wiley, 2014.
xxi, 426p. , 23cm.
ISBN : 9781118573204.
330.015195 FAB 141934
The book focuses on the application of financial
econometric techniques to various activities in asset
management. Leaving a complete review of probability
theory and statistics and mathematics to the appendices,
the authors delve right into the practical techniques of
financial econometrics, including regression modeling,
time-series analysis, robust regression analysis, ARCH-
GARCH methods, factor analysis, and principal components
analysis.
** Finance -- Econometric models , Econometrics , Finance
-- Mathematical models
11 Zouboulakis, Michel S
The Varieties of economic rationality : from Adam Smith
to comtemporary behavioural and evolutionary economics /
Michel S Zouboulakis.-- London: Routledge, 2014.
xx, 166p. , 22cm.
(Routledge studies in the history of economics,160).
ISBN : 9780415530842.
330.15 ZOU 141931
This book traces the historical evolution of the concept
of economic rationality from Adam Smith to the present,
taking in thinkers from Mill to Friedman, and
encompassing approaches from neoclassical to behavioural
economics.
** Rational expectations (Economic theory) , Economics --
History , Rational choice theory -- History
12 Cristiano, Carlo
The Political and economic thought of the young Keynes :
liberalism, markets and empire / Carlo Cristiano.--
London: Routledge, 2014.
xvi, 262p. , 24cm.
(Routledge explorations in economic history, 69).
ISBN : 9780415659260.
330.156 KEY 141942
Starting from Keynes-s early political activity, the
author charts the stages through which Alfred Marshall-s
young pupil rapidly rose to be one of his country-s major
experts on monetary issues. The very young Liberal
Imperialist was soon to become a staunch supporter of the
liberal government, strongly committed to Lloyd George-s
1909 -people-s budget-. Moreover, the good relations he
had established during his two years at the India Office
of London and his growing expertise in money and finance,
made him one of the few who genuinely grasped the
functioning of the pre-war gold standard, and an ally of
the Treasury and the Bank of England in the struggle
within the City for control and management of London-s
gold reserves.
** Keynes, John Maynard, -- 1883-1946 , Economists --
Great Britain , Economics -- Great Britain -- History --
20th century
13 Holcombe, Randall G
Advanced introduction to the Austrian School of Economics
/ Randall G Holcombe.-- Cheltenham: Edward Elgar, 2014.
xi, 126p. , 22cm.
ISBN : 9781781955734.
330.157 HOL 141932
This book provides both a stimulating introduction and
excellent summary of the core principles, ideas and
diversity of modern Austrian economics.
** Austrian school of economics , Economics -- Austria ,
Entrepreneurship
|
| |
Top |
|
332
|
FINANCIAL ECONOMICS |
| |
14 Ghosh, Ambar Nath (ed)
Analytical issues in trade, development and finance :
essays in honour of Biswajit Chatterjee / Ambar Nath
Ghosh and Asim K Karmakar.-- New Delhi: Springer, 2014.
xxix, 538p. , 24cm.
ISBN : 9788132216490.
332 GHO 141933
This book addresses analytical issues relating to trade-
environment linkage, capital accumulation for pollution
abatement, possibility of technology diffusion by
multinational corporations, nature of innovation inducing
tariff protection, effects of import restriction and
child labour, the links between exchange rate, direction
of trade and financial crisis-the implications for India
and global economic crisis, financial institutions and
global capital flows and balance of payments
imbalances.It consists of discussions on the causes of
widespread poverty persisting in South Asia, development
dividend associated with peace in South Asia, issues of
well-being and human development.
** Finance , Commerce , Economic development
15 Chuen, David Lee Kuo (ed)
Handbook of Asian finance : financial markets and
sovereign wealth funds / David Lee Kuo Chuen and Greg N
Gregoriou.-- Amsterdam: Elsevier, 2014.
xxx, 382p. , 24cm.
ISBN : 9780128009826.
332.095 CHU 141930,V1
Asia-s miraculous recovery from the 1997 crisis ushered
in unexpected transformations to its economies and
financial sectors. The reasons many Asian countries are
growing above 6%, with double-digit growth for a year or
two in-between, are investigated by this extensive
research collection. This book covers the most
interesting issues raised by these growth rates. From
real estate prices and the effects of trading
technologies for practitioners to tax evasion, market
manipulation, and corporate governance issues, expert
scholars analyze the ways that the region is performing.
Offering broader and deeper coverage than other
handbooks, it explains what is going on in Asia today.
** Finance -- East Asia , Financial institutions -- East
Asia , Finance -- Asia -- Periodicals
16 Kohn, Meir
Financial institutions and markets / Meir Kohn.--2nd ed--
New York: Oxford University Press, 2013.
xxix, 674p. , 24cm.
ISBN : 9780198098676.
332.10973 KOH 141854
This book emphasizes a functional focus on financial
intermediaries and markets such as government securities,
mortgage, corporate debt, equity markets, derivatives,
and market microstructure. Chapters cover liquidity and
risk, regulation, and developing financial systems.
** Financial institutions-United States, Capital market-
United States, Money market-United States, Banks and
banking-United States
17 Cencini, Alvaro
Money, income and time : a quantum-theoretical approach /
Alvaro Cencini.-- London: Bloomsbury, 2013.
xiv, 204p. ,23cm.
ISBN : 9781472505842.
332.4 CEN 141940
This book examines how money has been alternatively
defined as a commodity and as the general equivalent of
all commodities to be and, finally, reduced to the actual
notion of credit. To better clarify the terms of the
problem, the author analyses it through the main theories
of money which have been developed since the works of the
classical economist.
** Money , Quantity theory of money , Income
18 Furnham, Adrian
The New psychology of money / Adrian Furnham.-- London:
Routledge, 2014.
xv, 321p. , 23cm.
ISBN : 9781848721791.
332.4019 FUR 141926
This book is an accessible and engrossing analysis of our
psychological relationship to money in all its forms. The
author explores the role that money plays in a range of
contexts, from the family to the high street, and asks
whether the relationship is always a healthy one.
Discussing how money influences what we think, what we
say, and how we behave in a range of situations, the book
places the dynamics of high finance and credit card
culture in context with traditional attitudes towards
wealth across a range of cultures, as well as how the
concept of money has developed historically. .
** Money--Psychological aspects
19 Srivastava, Rajiv
Derivatives and risk management / Rajiv Srivastava.--2nd
ed-- New Delhi: Oxford University Press, 2014.
xviii, 678p. , 24cm.
ISBN : 9780198089155.
332.6457 SRI 141853
This book provides a comprehensive coverage of the
fundamental concepts of the subject. The book begins with
an introduction to derivatives, forwards and futures,
commodity futures, stock and index futures, currency
forwards and futures, and then moves on to the study of
interest rate and forwards, interest rate futures, and
interest rate and currency swaps. This is followed by a
study of topics such as options - basics, option pricing
basics, option pricing - binomial model, options - Black
Scholes model, and Options Greeks - Sensitivities.
Subsequently, the book covers chapters such as volatility
and value at risk, hedging with options, options trading
strategies, exotic options, interest rate options,
options on futures and swaps.
** Derivative securities , Risk management
|
| |
Top |
|
337
|
INTERNATIONAL ECONOMICS |
| |
20 Frank, Andre Gunder
Reorienting the 19th century : global economy in the
continuing Asian age / Andre Gunder Frank.-- Boulder:
Paradigm Publishers, 2014.
xiii, 352p. , 23cm.
ISBN : 9781612051246.
337 FRA 141950
In this book the author shows many of the myths of
European industrialisation, hegemony and capitalism which
have hidden the fact that Asia remained a serious power
not just into the 18th century, as the author himself
argued in 1998, but well into the 19th century as well.
When he passed away his colleagues rallied to finish this
book and it is presented here as his final major
statement.
** International economic relations -- History ,
Capitalism -- History , Competition, International --
History
|
| |
Top |
|
338
|
PRODUCTION |
| |
21 Wendel, Jeanne
Understanding healthcare economics : managing your career
in an evolving healthcare system / Jeanne Wendel, William
O-Donohue and Teresa D Serratt.-- Boca Raton: CRC Press,
2014.
xxxii, 223p. , 26cm.
ISBN : 9781482203974.
338.473621 WEN 141946
This book provides key economic facts, explains the
economic concepts needed to examine the implications of
these facts, and summarizes the results of empirical
studies regarding our healthcare system-s access, cost,
and quality problems as well as identifying six key
trends that are reforming our system. The book helps
readers understand the terminology, the facts, and the
types of changes that are currently underway.
** Medical economics -- United States , Health care
reform -- United States , Health insurance -- Economic
aspects -- United States
22 Desai, Vandana (ed)
The Companion to development studies / Vandana Desai and
Robert B Potter.--3rd ed-- London: Routledge, 2014.
xxii, 603p. , 25cm.
ISBN : 9780415826655.
338.9 DES 141935
This book contains over a hundred chapters written by
leading international experts within the field to provide
a concise and authoritative overview of the key
theoretical and practical issues dominating contemporary
development studies. It presents concise overviews
providing a gateway to further reading and a flexible
resource for teaching and learning.
** Economic development, Development economics,
Globalization, Developing countries --Social conditions
23 Kennedy, Loraine
The Politics of economic restructuring in India :
economic governance and state spatial rescaling / Loraine
Kennedy.-- London: Routledge, 2014.
xvii, 167p. , 24cm.
(Routledge contemporary South Asia series, 75).
ISBN : 9780415822824.
338.954 KEN 141948
State re-scaling is the central concept mobilized in this
book to interpret the political processes that are
producing new economic spaces in India. In the quarter
century since economic reforms were introduced, the
Indian economy has experienced strong growth accompanied
by extensive sectoral and spatial restructuring. This
book argues that in this reformed institutional context,
where both state spaces and economic geographies are
being rescaled, subnational states play an increasingly
critical role in coordinating socioeconomic activities.
** Economic development --India , Industrial policy --
India , India --Economic policy --1991- , India --
Politics and government --1984- , India --Geography
|
| |
Top |
|
339
|
MACROECONOMICS and RELATED TOPICS |
| |
24 Cencini, Alvaro
Time and the macroeconomic analysis of income / Alvaro
Cencini.-- London: Bloomsbury, 2013. xx, 233p. , 24cm.
ISBN : 9781472512802.
339.41 CEN 141945
** Income , Multiplier (Economics) , Time and economic
reactions , Macroeconomics
|
| |
Top |
|
346
|
PRIVATE LAW |
| |
25 Roach, Lee
Card and James- business law : for business, accounting
and finance students / Lee Roach.--2nd ed-- Oxford:
Oxford University Press, 2012.
xxiv, A65p. , 24cm.
ISBN : 9780199698059.
346.4107 ROA 141852
This text provides the most rigorous analysis of business
law to students taking business and finance related
courses. Building on the 30 year success of Card and James:
Law for Accountancy Students, Lee Roach has taken this
classic text and developed it to create a new textbook
suited to today-s business student.
** Commercial law-England
|
| |
Top |
|
352
|
GENERAL CONSIDERATIONS OF PUBLIC ADMINISTRATIO |
| |
26 Conteh, Charles (ed)
Public sector reforms in developing countries : paradoxes
and practices / Charles Conteh and Ahmed Shafiqul Huque.-
London: Routledge, 2014.
viii, 207p. , 24cm.
ISBN : 9780415858564.
352.367091724 CON 141943
This book argues that advancing the theoretical
frontlines of development management research and
practice can benefit from developing models based on
innovation, collaboration and governance.
** Public administration -- Developing countries ,
Economic development -- Developing countries
|
| |
Top |
|
361
|
SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL |
| |
27 Fernandez, Alex B
Problems in social work / Alex B Fernandez and K
Geethakumari.-- Delhi: Pacific Books International, 2014.
292p. , 22cm.
ISBN : 9789381138861.
361.3 FER 141860
** Social service , Social case work , Service social
28 Fernandez, Alex B
Social work and NGOs / Alex B Fernandez and K
Geethakumari.-- Delhi: Pacific Books International, 2014.
286p. , 22cm.
ISBN : 9789381138878.
361.3 FER 141861
** Social service , Social justice , Social policy ,
Nonprofit organizations
|
| |
Top |
|
362
|
SOCIAL WELFARE PROBLEMS and SERVICES |
| |
29 Lenton, Pamela
Financial exclusion and the poverty trap : overcoming
deprivation in the inner city / Pamela Lenton and Paul
Mosley.-- London: Routledge, 2014.
xv, 214p., 23cm.
(Routledge advances in social economics, 17).
ISBN : 9781138807570.
362.5525 LEN 141947
This book presents a picture of the impact of financial
measures against poverty in various cities and draws
conclusions for policy. It presents important economic
facts and explains the economic concepts needed to
understand the implications of these facts. It also
summarizes the results of recent empirical studies on
access, cost, and quality problems in today-s healthcare
system.
** Community development, Urban -- Great Britain ,
Community development corporations -- Great Britain ,
Urban policy -- Great Britain
|
| |
Top |
|
382
|
INTERNATIONAL COMMERCE |
| |
30 Langdana, Farrokh
International trade and global macropolicy / Farrokh
Langdana and Peter T Murphy.-- New York: Springer, 2014.
xviii, 405p. , 24cm.
ISBN : 9781461416340.
382.1 LAN 141938
This book cuts through the emotions and superficial
-solutions- and provides the reader with a thorough
understanding of the hard-hitting theoretical models that
drive the global flow of goods, services, and capital in
the real world. A key feature of this book is the
presentation of the theoretical models, and the
discussion of their implications in the context of real-
world applications.
** International trade , Macroeconomics , Economics
|
| |
Top |
|
658
|
GENERAL MANAGEMENT |
| |
31 Sitkin, Alan
International business : challenges and choices / Alan
Sitkin and Nick Bowen.--2nd ed-- New Delhi: Oxford
University Press, 2014.
xix, 433p. , 26cm.
ISBN : 9780198713517.
658.049 SIT 141855
This text provides a truly international perspective,
with a wealth of real life examples from developed and
emerging countries to help students envisage how
organizations across the globe practice business.
** International business enterprises , International
business enterprises -- Management
32 Saravanan, Palanisamy
Strategic financial management / Palanisamy Saravanan,
Jayaprakash Sugavanam and Bharathy Jayaprakash.-- New
Delhi: Oxford University Press, 2014.
xxvi, 375p. , 24cm.
ISBN : 9780198095187.
658.15 SAR 141862
** Financial management , Business enterprises -- Finance
, Strategic planning
33 Sanders, Karin (ed)
Research methods for human resource management / Karin
Sanders, Julie A Cogin, and Hugh T J Bainbridge.-- New
York: Routledge, 2014.
161p. , 23cm.
(Routledge advances in management and business studies,
58).
ISBN : 9780415727433.
658.30072 SAN 141951
This book presents advanced quantitative and mixed
research methods that can be used to analyze integrated
macro and micro paradigms within the field of human
resource management.
** Personnel management -- Research
34 Boubaker, Sabri (ed)
Corporate governance in emerging markets : theories,
practices and cases / Sabri Boubaker and Duc Khuong
Nguyen.-- Berlin: Springer, 2014.
xxxii, 610p. , 24cm.
ISBN : 9783642449543.
658.4 BOU 141936
This book fills the gap between theories and practices of
corporate governance in emerging markets by providing the
reader with an in-depth understanding of governance
mechanisms, practices and cases in these markets.
** Corporate governance , Economic development
35 Hislop, Donald
Knowledge management in organizations : a critical
introduction / Donald Hislop.--3rd ed-- Oxford: Oxford
University Press, 2013.
xx, 284p. , 24cm.
ISBN : 9780198703099.
658.4038 HIS 141857
This book critically reviews and analyses the key themes
underpinning knowledge management in organisations. It
presents the key debates in this area, including coverage
of epistemologies of knowledge, managing and sharing
knowledge, and learning and innovation. The third edition
features a new section on intellectual capital
accounting, increased discussion on the use of social
networking technologies and significant updates to
chapters on knowledge creation, facilitating knowledge
management via culture management, and leadership, HRM
and knowledge management.
** Knowledge management
36 Joshi, Girdhar
Management information systems / Girdhar Joshi.-- New
Delhi: Oxford University Press, 2013.
xx, 503p. , 24cm.
ISBN : 9780198080992.
658.4038011 JOS 141859
The book elaborates on how information systems (IS),
supported by information technology (IT), help businesses
gain competitive advantage and meet corporate objectives.
Divided into five parts, the first part elaborates on the
basic concepts of IS, strategic advantage of IT, and
corporate decision making. The second part covers various
hardware, software, database, and telecommunication
components. The third part throws light on enterprise
applications, enterprise systems, electronic commerce.
Special care has been taken to explain decision support
systems, knowledge management, and intelligent systems.
The fourth part underlines IS planning and development
and implementing IT solutions. The last part touches upon
the societal impact of IT, security aspects, and explains
IS in the context of managing global businesses.
** Management information systems
37 Epstein, Marc J
Making sustainability work : best practices in managing
and measuring corporate social, environmental, and
economic impacts / Marc J Epstein and Adriana Rejc
Buhovac.--2nd ed-- Sheffield: Greenleaf Publishing, 2014.
xvii, 305p. , 24cm.
ISBN : 9781907643934.
658.408 EPS 141939
The authors have produced the ultimate "how-to-do-it"
guide for corporate leaders, strategists, academics,
sustainability consultants, and anyone else with an
interest in actually making sustainability work for
organizations.
** Social responsibility of business , Corporations --
Environmental aspects , Industries -- Environmental
aspects
38 Seitanidi, M May (ed)
Social partnerships and responsible business : a research
handbook / M May Seitanidi and Andrew Crane.-- London:
Routledge, 2014.
xxviii, 420p. , 24cm.
ISBN : 9780415678636.
658.408 SEI 141952
Cross-sector partnerships are widely hailed as a critical
means for addressing a wide array of social challenges
such as climate change, poverty, education, corruption,
and health. This book critically examines the motivations
for, processes within, and expected and actual outcomes
of cross-sector partnerships. It reimagines partnerships
in order to explore the potential to contribute to the
social good.
** Public-private sector cooperation , Social
responsibility of business , Partnership , Community
organization
39 O-Mahoney, Joe
Management consultancy / Joe O-Mahoney and Calvert
Markham.--2nd ed-- Oxford: Oxford University Press, 2013.
xiii, 391p. , 24cm.
ISBN : 9780198703105.
658.46 OMA 141858
This book provides a comprehensive and up-to-date
introduction to the consulting industry. The text uses
theory as a basis for critical discussion, ensuring
students fully understand the principal ideas behind
consulting, as well the limitations. The authors engaging
and accessible writing style is combined with a wealth of
real-world practical examples, which place management
consultancy theory into the context of the business
environment.
** Business consultants 2. Management
40 Joshi, Rakesh Mohan
International marketing / Rakesh Mohan Joshi.--2nd ed--
New Delhi: Oxford University Press, 2014.
xxv, 751p. , 24cm.
ISBN : 9780198077022.
658.84 JOS 141856
This is a comprehensive textbook specially designed to
meet the requirements of MBA students specializing in
marketing. Users will find this book highly useful for
its coverage of the theoretical foundations, decision-
making processes for international markets, strategies
for products, brands, pricing, and trade logistics, and
the policy framework, procedures and documentation for
export marketing and promotion-explained through
caselets, diagrams, flowcharts and numerous examples from
the Indian context.
** Export marketing, International trade
|
| |
Top |
|
659
|
ADVERTISING and PUBLIC RELATIONS |
| |
41 Chaudhuri, Arun
Indian advertising : laughter and tears,1950 to 2013 /
Arun Chaudhuri.-- New Delhi: Niyogi Books, 2014.
388p. , 22cm.
ISBN : 9789383098477.
659.10954 CHA 141925
The author narrates the stories of formative years of
Indian advertising since there had been a transitional
shift from the controlled economy to liberal economy.
Indian advertising agencies and advertisers closely
experienced the process of opening up Indian economy post
1990. He also observes a rapid transitional shift during
1990s and later period due to economic liberalization and
globalization of Indian economy.
** Advertising -- India -- History
|
| |
Top |
|
910
|
GEOGRAPHY and TRAVEL |
| |
42 Yang, Li
Planning for ethnic tourism / Li Yang and Geoffrey Wall.-
Surrey: Ashgate Publishing, 2014.
xii, 293p. , 24cm.
ISBN : 9780754673842.
910.684 YAN 141941
This book addresses the need for more research on
planning for ethnic tourism by exploring the status and
enhancement of planning strategies for ethnic tourism
development.
** Tourism -- Planning , Ethnicity -- Social aspects
|
| |
Top |
|
|
