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New Arrivals
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070
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NEWS MEDIA, JOURNALISM and PUBLISHING |
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1 Knight, Megan
Social media for journalists : principles and practice /
Megan Knight and Clare Cook.-- Los Angeles: Sage
Publications, 2013.
278p. 23cm.
ISBN : 9781446211137.
070.402856754 KNI 140551
This is a brave book. How social media and journalism
overlap and interact is a vital area for analysis. It-s a
rapidly evolving part of the media industry but this book
meets the challenge head on - with spirit and
personality.
** Social media, Media literacy, Journalism
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155
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DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY |
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2 Leman, Patrick J (ed)
Gender and development / Patrick J Leman and Harriet R
Tenenbaum.-- London: Psychology Press, 2014.
xxiii, 156p. 23cm.
(Current issues in developmental psychology).
ISBN : 9781848721432.
155.43 PAT 140527
Taking a socio-cognitive approach, and integrating both
theoretical and applied perspectives, the book looks at a
range of contexts in which gender affects development and
socialisation, from the child’s place in the family unit
and their interaction with parents and siblings, to the
influence of communication with peers over the internet.
Throughout the chapters an age-old issue is addressed
through a contemporary, empirically focused perspective è
namely the nature and extent of equality between the
genders, and how difficult it is for attitudes,
perceptions and stereotypes to change. Key social issues
are covered, including pro-social behaviour, career
choice and academic competencies. .
** Developmental psychology, Child psychology, Sex
differences (Psychology)
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300
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SOCIAL SCIENCES,SOCIOLOGY and ANTHROPOLOGY |
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3 Yin, Robert K
Case study research : design and methods / Robert K Yin.-
5th ed-- Los Angeles: Sage Publications, 2014.
xxviii, 282p. 23cm.
ISBN : 9781452242569.
300.722 YIN 140552
Providing a complete portal to the world of case study
research, the Fifth Edition of Robert K. Yinès
bestselling text offers comprehensive coverage of the
design and use of the case study method as a valid
research tool. The book offers a clear definition of the
case study method as well as discussion of design and
analysis techniques.
** Case method, Social sciences --Research --Methodology.
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301
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SOCIOLOGY and ANTHROPOLOGY |
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4 Turner, Bryan S
For Weber : essays on the sociology of fate / Bryan S
Turner.-- London: Sage Publications, 1996.
x, 408 p. , 22 cm.
(Theory, culture and society).
ISBN : 0803976348.
301.01 TUR 101689
For Weber is recognized widely as one of the most
incisive and stimulating books on Weber in the post-war
period. Writing in defense of Weber-s sociology against
the criticism of academic sociology by Marxists such as
Louis Althusser, Bryan Turner, a leading Weberian
scholar, rejects the view that Weber-s sociology is
bourgeois, subjectivist and individualistic. The book also
provides a survey of the strengths and weaknesses of the
major sociological approaches in the post-war period.
** Weber, Max, -- 1864-1920, Sociology -- History,
Political sociology
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302
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SOCIAL INTERACTION |
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5 Akao, Yoji (ed)
Qualitative methods and analysis in organizational
research : a practical guide / Gillian Symon and
Catherine Cassell.-- London: Sage Publications, 1998.
xii, 255 p. , 24 cm.
ISBN : 0761953507.
302.35072 SYM 102948
This book is a useful addition to the latter category.
The contributors of this book show a range of responses
to the dilemma and in so doing so fulfill the editors-
goal of providing a snapshot and an eclectic guide book
to the range of qualitative methods currently in use.
This book provides an excellent introduction to a number
of more unorthodox approaches in qualitative research and
will prove to be valuable reading for a wide range of
researchers.
** Organizational sociology -- Research, Organizational
behavior -- Research
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303
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SOCIAL PROCESSES |
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6 Lomborg, Bjorn (ed)
Global problems, smart solutions : costs and benefits /
Bjorn Lomborg.-- Cambridge: Cambridge University Press,
2013.
xxvii, 736p. 24cm.
ISBN : 9781107612211.
303.372 LOM 140582
Collated in this specially commissioned book, a group of
more than 50 experts make their cases for investment,
discussing how to combat problems ranging from armed
conflicts, corruption and trade barriers, to natural
disasters, hunger, education and climate change. For each
case, -Alternative Perspectives- are also included to
provide a critique and make other suggestions for
investment. In addition, a panel of senior economists,
including four Nobel Laureates, rank the attractiveness
of each policy proposal in terms of its anticipated cost-
benefit ratio. This thought-provoking book opens up
debate, encouraging readers to come up with their own
rankings and decide which solutions are smarter than
others.
** Social problems --Economic aspects, Problem solving --
Economic aspects, Cost effectiveness, Economics --
Sociological aspects.
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304
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FACTORS AFFECTING SOCIAL BEHAVIOR |
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7 Majumdar, P K
India-s demography : changing demographic scenario in
India / P K Majumdar.-- Jaipur: Rawat Publications, 2013.
xxviii, 536p. , 25cm.
ISBN : 9788131605691.
304.60954 MAJ 140522
** Population-India
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307
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COMMUNITIES |
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8 Abram, Simone (ed)
Elusive promises : planning in the contemporary world /
Simone Abram and Gisa Weszkalnys.-- New York: Berghahn,
2013.
vii, 187p. 23cm.
ISBN : 9780857459152.
307.1216 ABR 140533
** City planning, Urbanization.
9 Cities Alliance
Slum upgrading up close : experiences of six cities /
Cities Alliance.-- Washington, DC: The Cities Alliance,
2008.
v, 58p. , 25cm.
307.3364098161 CIT 140401
Slum Upgrading Up Close: Experiences of Six Cities builds
upon the international policy dialogue to showcase the
different experiences of the six cities, including
providing detailed city profiles, housing and land
policies, overall slum upgrading efforts, methodologies,
initial results, and innovations. It emphasises the
importance of cities sharing and comparing similar
experiences. Key messages emanating from the publication
and international dialogue are the indispensability of
local leadership, a shared vision, clear political
leadership, flexible policy making, commitment over time,
and the meaningful involvement of the affected
communities.
** Slums-Brazil-Sao Paulo, Slums-Developing countries,
Urban renewal-Brazil-Sao Paulo.
10 Aerthayil, Mathew
Impact of globalization on tribals : in the context of
Kerala / Mathew Aerthayil.-- Jaipur: Rawat Publications,
2013.
180p. , 22cm.
ISBN : 9788131602331.
307.772095483 AER 140521
Globalization, which has swept through all nations of the
world, has brought about tremendous economic changes in
India. But, its effect is experienced differently by
various sections of Indian society. This book looks at
the impact of globalization on the tribal people in
Kerala, who are the most undeveloped and marginalized
group in the state. The book studies their livelihood
including employment and the availability of essential
commodities and their socio-cultural life including their
cultural and religious practices, health, education, and
women-s issues. It also provides a look at land
alienation and the organizational struggle for land, and
offers strategies to counter the negative impact of
globalization on tribals.
** Globalization -- Economic aspects -- India -- Kerala ,
Globalization -- Social aspects -- India -- Kerala ,
Tribes -- India -- Kerala -- Economic conditions , Tribes
-- India -- Kerala -- Social conditions ,
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327
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INTERNATIONAL RELATIONS |
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11 Evans, Daniel J
International affairs and intelligence studies primer /
Daniel J Evans.-- Raleigh: Evans Analytics Publications,
2011.
424p. 23cm.
ISBN : 9781257380084.
327 EVA 140525
This book touches on International Relations Theory,
International Organizations, The Study of the Factors of
Peace, Foundations of Peace, International Political
Economy, Comparative Political Systems, International
Law, International Political Systems, Strategic
Intelligence, Intelligence Operations and Reports,
Counterintelligence and Humint Operations, Criminal
Intelligence Analysis, Analytics for Intelligence
Analysis and other areas. This is a primer for
International Affairs and Intelligence Studies.
** International relations, Intelligence service,
Conflict management
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330
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ECONOMICS |
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12 Schlefer, Jonathan
The Assumptions economists make / Jonathan Schlefer.--
Cambridge: Harvard University Press, 2012.
xv, 356p.21cm.
ISBN : 9780674052260.
330 SCH 140539
While economists cloak their views in the aura of
science, what they actually do is make assumptions about
the world, use those assumptions to build imaginary
economies (known as models), and from those models
generate conclusions. Their models can be useful or
dangerous, and it is surprisingly difficult to tell which
is which. Schlefer takes up current controversies such as
income inequality and the financial crisis, for which he
holds economists in large part accountable. Although
theorists won international acclaim for creating models
that demonstrated the inherent instability of markets,
ostensibly practical economists ignored those accepted
theories and instead relied on their blind faith in the
invisible hand of unregulated enterprise. Schlefer
explains how the politics of economics allowed them to do
so.
** Economics.
13 Herrmann-Pillath, Carsten
Foundations of economic evolution : a treatise on the
natural philosophy of economics / Carsten Herrmann-
Pillath.-- Cheltenham: Edward Elgar, 2013.
xxxi, 663p. 24cm.
ISBN : 9781847204745.
330.01 HER 140535
** Evolutionary economics, Economics --Philosophy,
Knowledge economy.
14 Dutta, Indira (ed)
Contemporary issues of Indian economy : views of the new
generation / Indira Dutta and Vinod Sen.-- New Delhi:
Segment Books, 2013.
xvi, 233p. 22cm.
ISBN : 9789381513033.
330.954 DUT 140532
** Agriculture --Economic aspects --India. India-Economic
conditions
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333
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ECONOMICS OF LAND and ENERGY |
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15 World Bank
India : diagnostic assessment of select environmental
challenges.-- Washington DC: World Bank, 2013.
V1.- An analysis of physical and monetary losses of
environmental health and natural resources , V2- Economic
growth and environmental sustainability: what are the trde
offs? V3 -Valuation of biodiversity and ecosystem
services in India.
333.70954 WOR 140404,vol. 1, 140405,vol. 2,
140406,vol. 3
** Environmental economics-India, Biodiversity
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338
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PRODUCTION |
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16 Koninck, Rodolphe De
Gambling with the land : the contemporary evolution of
south Asian agriculture / Rodolphe De Koninck and Jean-
Francois Rousseau.-- Singapore: NUS Press, 2012.
xv, 187p. 30cm.
ISBN : 9789971695538.
338.10959 KON 140529
** Agriculture -- Economic aspects -- Southeast Asia ,
Agriculture -- Social aspects -- Southeast Asia ,
Agriculture -- Economic aspects -- Southeast Asia --
Statistics , Agriculture -- Social aspects -- Southeast
Asia -- Statistics
17 Appiah-Adu, Kwaku (ed)
Governance of the petroleum sector in an emerging
developing economy / Kwaku Appiah-Adu.-- Surrey: Gower,
2013.
xxvi, 314p. 25cm.
ISBN : 9781409463078.
338.272809667 APP 140536
The book makes comparisons between that African country
and others as diverse as Trinidad and Tobago, and Norway.
The contributors, global experts in their respective
fields, explore five critical themes and propose
strategies for progress in each. You will find an in-depth
analysis relating to: turning oil and gas wealth into
sustainable and equitable development, entrenching
transparency and stakeholder engagement, effective
management of the oil and gas sector, and safeguarding
security and the environment. Finally, country specific
models and lessons, particularly for Ghana and other
African oil producing nations, are offered.
** Petroleum industry and trade --Ghana, Petroleum
industry and trade --Developing countries.
18 Zuckerman, Gregory
The Frackers : the outrageous inside story of the new
energy revolution / Gregory Zuckerman.-- London: Penguin,
2013.
ix, 404p. 23cm.
ISBN : 9780670923670.
338.762233821 ZUC 140581
Award-winning reporter Gregory Zuckerman gained exclusive
access to the frackers, chronicling the untold story of
how they transformed the nation and the world. The result
is a dramatic narrative that stretches from the barren
fields of North Dakota to the tense Wall Street
boardrooms. The Frackers also tells the story of the
angry opposition unleashed by this revolution, and
explores just how dangerous fracking really is. Gregory
Zuckerman is a special writer at The Wall Street Journal
and the bestselling author of The Greatest Trade Ever. He
is a two-time winner of the Gerald Loeb Award and a
winner of the New York Press Club Journalism Award.
** Petroleum industry and trade --United States --
Biography, Energy industries --United States --Biography.
Businesspeople --United States --Biography.
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339
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MACROECONOMICS and RELATED TOPICS |
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19 Walter, Stefanie
Financial crises and the politics of macroeconomic
adjustments / Stefanie Walter.-- New York: Cambridge
University Press, 2013.
xviii, 250p. 23cm.
ISBN : 9781107028708.
339.5 WAL 140580
To answer these questions, this book examines how
macroeconomic policy adjustments affect individual voters
in financially open economies and argues that the
anticipation of these distributional effects influences
policy makers- decisions about the timing and the type of
reform. Empirically, the book combines analyses of cross-
national survey data of voters- and firms- policy
evaluations with comparative case studies of national
policy responses to the Asian financial crisis of 1997/8
and the recent global financial crisis in Eastern Europe.
The book shows that variation in policy makers-
willingness to implement reform can be traced back to
differences in the vulnerability profiles of their
countries- electorates.
** Economic stabilization --Political aspects, Financial
crises.
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351
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PUBLIC ADMINISTRATION |
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20 Veit, Daniel
Foundations of digital government : leading and managing
in the digital era / Daniel Veit and Jan Huntgeburth.--
Berlin: Springer-Verlag, 2014.
xiii, 158p. 24cm.
ISBN : 9783642385100.
351.02854678 VEI 140546
** Management information systems, Internet in public
administration, Computers--Law and legislation
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354
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ADMINISTRATION OF ECONOMY and ENVIRONMENT |
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21 Swami, Satpal
Indian administration / Satpal Swami.-- Jaipur: RBSA
Publishers, 2013.
vii, 309p. , 23cm.
ISBN : 9788176116558.
354.54 SWA 140523
** Constitution (India), Political science, India --
Politics and government
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519
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PROBABILITIES and APPLIED MATHEMATICS |
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22 Borovkov, Alexandr A
Probability theory / Alexandr A Borovkov.-- London:
Springer-Verlag, 2013.
xxviii, 733p. 23cm.
ISBN : 9781447152002.
519.2 BOR 140549
Probability theory is an actively developing branch of
mathematics. It has applications in many areas of science
and technology and forms the basis of mathematical
statistics. This self-contained, comprehensive book
tackles the principal problems and advanced questions of
probability theory and random processes in 22 chapters,
presented in a logical order but also suitable for
dipping into. They include both classical and more recent
results, such as large deviations theory, factorization
identities, information theory, stochastic recursive
sequences.
** Probabilities
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650
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MANAGEMENT and AUXILIARY SERVICES |
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23 Thomas, Howard
The Business school in the twenty-first century :
emergent challenges and new business models / Howard
Thomas, Peter Lorange and Jagdish N Sheth.-- Cambridge:
Cambridge University Press, 2013.
xi, 282p. 23cm.
ISBN : 9781107692268.
650.0711 THO 140576
In this book, three world experts share their critical
insights on management education and new business school
models in the USA, Europe and Asia, on designing the
business school of the future, and how to make it work.
They look at how the business school is changing and
focus in particular on emergent global challenges and
innovations in curricula, professional roles, pedagogy,
uses of technology and organisational delineations. Set
within the context of a wider discussion about management
as a profession, the authors provide a systematic,
historical perspective, analysing major trends in
business school models, and reviewing a wealth of current
literature, to provide an informed and unique perspective
that is firmly grounded in practical and experimental
analysis.
** Business schools, Business education, Management --
Study and teaching.
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657
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ACCOUNTING |
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24 Omoteso, Kamil
Audit effectiveness : meeting the IT challenge / Kamil
Omoteso.-- Surrey: Gower, 2013.
xv, 196p. 24cm.
ISBN : 9781409434689.
657.453 OMO 140530
This book introduces some theory that helps explain the
motivation for the use of new tools and techniques, and
assists understanding of their impact on the quality of
audit judgment. The book proposes a three-layered model -
an integration of contingency, socio-technical systems
and structuration theories - for a comprehensive
understanding of IT-s impact on audit. The model
advocates that the use of IT in audits is a function of
certain contingent factors that determine an optimal mix
of human skills and technological capabilities, which
would lead to changes in the nature of auditors- roles
and outputs and audit organisations- structures.
** Auditing --Data processing, Information technology --
Auditing.
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658
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GENERAL MANAGEMENT |
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25 Dixon, Rob
The Management task / Rob Dixon.--3rd ed-- London:
Routledge, 2003.
xiii, 289p. 25cm.
ISBN : 9780750659857.
658 DIX 140547
** Management--Environmental aspects, Industrial
management
26 Monin, Nanette
Management theory : a critical and reflexive reading /
Nanette Monin.-- London: Routledge, 2004.
234p. 23cm.
ISBN : 9780415439886.
658.011 MON 140548
** Management
27 Prakash, Arun
Human resource development / Arun Prakash.-- Jaipur: Ritu
Publications, 2014.
264p. 22cm.
ISBN : 9789381422908.
658.3 PRA 140561
** Personnel management ,
28 Morden, Tony
Equality, diversity and opportunity management : costs,
strategies and leadership / Tony Morden.-- Surrey: Gower,
2013.
vi, 408p. 25cm.
ISBN : 9781409432784.
658.3008 MOR 140534
Tony Morden explores the drivers behind this growing
challenge. The author provides a multi-dimensional view
that looks at all of the sources of the challenge, from
the perspective of countries and cultures around the
world.
** Discrimination in employment, Management --Social
aspects, Diversity in the workplace, Discrimination,
Equality.
29 Fraser, Cynthia
Business statistics for competitive advantage with excel
2013 : basics, model building, simulation and cases /
Cynthia Fraser.--3rd ed-- New York: Springer, 2013.
xiv, 449p. 27cm.
ISBN : 9781461473800.
658.4033 FRA 140601
Exceptional managers know that they can create
competitive advantages by basing decisions on performance
response under alternative scenarios. To create these
advantages, managers need to understand how to use
statistics to provide information on performance response
under alternative scenarios. This updated edition ofthe
popular text helps business students develop competitive
advantages for use in their future careers as decision
makers. Students learn to build models using logic and
experience, produce statistics using Excel 2013 with
shortcuts, and translate results into implications for
decision makers.
** Mathematical statistics, Commercial statistics,
Decision making--Mathematical models, Electronic
spreadsheets--Computer programs
30 Arroio, Ana (ed)
The Promise of small and medium enterprises / Ana Arroio
and Mario Scerri.-- London: Routledge, 2014.
li, 337p. 22cm.
(BRICS- National Systems of Innovation, 3).
ISBN : 9780415735711.
658.4063 ARR 140542
This series of books brings together results of an
extensive research programme on aspects of the national
systems of innovation (NSI) in the five BRICS countries è
Brazil, Russia, India, China, and South Africa. It
provides a comprehensive and comparative examination of
the challenges and opportunities faced by these dynamic
and emerging economies. In discussing the impact of
innovation with respect to economic, geopolitical, socio-
cultural, institutional, and technological systems, it
reveals the possibilities of new development paradigms
for equitable and sustainable growth. Original and
detailed data, together with expert analyses on wide-
ranging issues, make this book an invaluable resource for
researchers and scholars in economics, development
studies and political science, in addition to
policymakers and development practitioners interested in
the BRICS countries.
** Business enterprises- Technological innovations
31 Cassiolato, Jose E (ed)
Transnational corporations and local innovation / Jose E
Cassiolato and others.-- London: Routledge, 2014.
li, 337p. 22cm.
(BRICS- National Systems of Innovation, 4).
ISBN : 9780415735711.
658.4063 CAS 140543
This series of books brings together results of an
extensive research programme on aspects of the national
systems of innovation (NSI) in the five BRICS countries è
Brazil, Russia, India, China, and South Africa. It
provides a comprehensive and comparative examination of
the challenges and opportunities faced by these dynamic
and emerging economies. In discussing the impact of
innovation with respect to economic, geopolitical, socio-
cultural, institutional, and technological systems, it
reveals the possibilities of new development paradigms
for equitable and sustainable growth. Original and
detailed data, together with expert analyses on wide-
ranging issues, make this book an invaluable resource for
researchers and scholars in economics, development
studies and political science, in addition to
policymakers and development practitioners interested in
the BRICS countries.
** Technological innovations-Management, Organizational
change-Management
32 Kahn, Michael (ed)
Financing innovation / Michael Kahn,Liuz Martins de Melo
and Marcelo G Pessoa de M.-- London: Routledge, 2014.
li, 255p. 22cm.
(BRICS: National systems of innovation, 5).
ISBN : 9780415735711.
658.4063 KAH 140544
** Technological innovations-Management, Financial
management
33 Scerri, Mario (ed)
The Role of the state / Mario Scerri and Helena M M
Lastres.-- London: Routledge, 2014.
li, 337p., 22cm.
(BRICS- National Systems of Innovation, 1).
ISBN : 9780415735711.
658.4063 SCE 140540
This series of books brings together results of an
extensive research programme on aspects of the national
systems of innovation (NSI) in the five BRICS countries è
Brazil, Russia, India, China, and South Africa. It
provides a comprehensive and comparative examination of
the challenges and opportunities faced by these dynamic
and emerging economies. In discussing the impact of
innovation with respect to economic, geopolitical, socio-
cultural, institutional, and technological systems, it
reveals the possibilities of new development paradigms
for equitable and sustainable growth. Original and
detailed data, together with expert analyses on wide-
ranging issues, make this book an invaluable resource for
researchers and scholars in economics, development
studies and political science, in addition to
policymakers and development practitioners interested in
the BRICS countries.
** Technological innovations-Management, Organizational
change-Management
34 Soares, Maria Clara Couto (ed)
Inequality and development change / Maria Clara Couto
Soares,Mario Scerri and Rasigan Maharajh.-- London:
Routledge, 2014.
li, 337p. 22cm.
(BRICS- National Systems of Innovation, 2).
ISBN : 9780415735711.
658.4063 SOA 140541
This series of books brings together results of an
extensive research programme on aspects of the national
systems of innovation (NSI) in the five BRICS countries è
Brazil, Russia, India, China, and South Africa. It
provides a comprehensive and comparative examination of
the challenges and opportunities faced by these dynamic
and emerging economies. In discussing the impact of
innovation with respect to economic, geopolitical, socio-
cultural, institutional, and technological systems, it
reveals the possibilities of new development paradigms
for equitable and sustainable growth. Original and
detailed data, together with expert analyses on wide-
ranging issues, make this book an invaluable resource for
researchers and scholars in economics, development
studies and political science, in addition to
policymakers and development practitioners interested in
the BRICS countries.
** Social responsibility of business, Development,
Technological innovations-Management, Organizational
change-Management
35 Okpara, John O (ed)
Corporate social responsibility : challenges,
opportunities and strategies for 21st century leaders /
John O Okpara and Samuel O Idowu.-- Berlin: Springer-
Verlag, 2013.
xxxi, 296p. 23cm.
ISBN : 9783642409745.
658.408 OKP 140545
In today-s global business environment it is no longer
acceptable that a corporation does well simply by doing
good. It is expected. With increasing pressures from
stakeholders to improve the bottom line as well as to be
good corporate citizens, business leaders face tough
decisions. The book offers suggestions on how to choose
among major worthy causes and also how to measure the
amount of good achieved both for the recipients and the
companies themselves. Of course, all is not only about
challenges, there are loads of opportunities that go
along with them but itès only responsible and sustainable
leaders who would be able to spot these opportunities.
That is the future which awaits 21st century leaders.
** Social responsibility of business, Economics
36 Humphrey, Ronald H
Effective leadership : theory, cases, and applications /
Ronald H Humphrey.-- Los Angeles: Sage Publications, 2014
xxiv,451p. 23cm.
ISBN : 9781412963558.
658.4092 HUM 140553
** Leadership, Leadership --Case studies.
37 Charan, Ram
Boards that lead : when to take charge, when to partner,
and when to stay out of the way / Ram Charan, Dennis
Carey and Michael Useem.-- Boston: Harvard Business
Review Press, 2014.
iv, 300p. 24cm.
ISBN : 9781422144053.
658.422 CHA 140575
Boardroom veterans Ram Charan, Dennis Carey, and Michael
Useem advocate this new governance model a sharp
departure from what has been demanded by governance
activists, raters, and regulators and reveal the emerging
practices that are defining shared leadership of
directors and executives. Based on personal interviews
and the authors’ broad and deep experience working with
executives and directors from dozens of the worlds
largest firms, including Apple, Boeing, Ford, Infosys,
and Lenovo, Boards That Lead tells the inside story
behind the successes and pitfalls of this new leadership
model and explains how to define the central idea of the
company, ensure that the right CEO is in place and
potential successors are identified and recruit directors
who added value .
** Boards of directors, Corporate governance.
38 Mutum, Dilip S (ed)
Marketing cases from emerging markets / Dilip S Mutum,
Sanjit Kumar Roy and Eva Kipnis.-- Berlin: Springer-
Verlag, 2014.
ix, 167p. 24cm.
ISBN : 9783642368608.
658.8 MUT 140528
This case study book addresses that need. It is also
important and timely in providing a framework for
instructors and researchers (both academic and industry)
to understand the dynamics occurring in emerging markets.
This book is composed of long and short real cases with
varying complexity in different sectors including
airlines, hotel, fashion, etc. These will cover issues
which are unique to the emerging markets (including the
BRIC countries) to understand the dynamics occurring in
these countries.
** Marketing
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