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New Arrivals
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153
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MENTAL PROCESSES and INTELLIGENCE |
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1 Schwartz, Barry
Paradox of choice : why more is less / Barry Schwartz.--
New York: HarperCollins Publishers, 2005.
xi, 15p. 21cm.
ISBN : 9780062312785.
153.83 SCH 140193
** Choice (Psychology), Decision making ,
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158
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APPLIED PSYCHOLOGY |
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2 McGee, Paul
How to succeed with people : remarkably easy ways to
engage, influence and motivate almost anyone / Paul McGee
-- New Delhi: Wiley, 2013.
xi, 204p. 21cm.
ISBN : 9788126544158.
158.2 MCG 140184
** Interpersonal communication, Interpersonal relations,
Success
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190
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MODERN WESTERN PHILOSOPHY |
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3 Raffoul, Francois (ed)
Bloomsbury companion to Heidegger / Francois Raffoul and
Eric S Nelson.-- London: Bloomsbury, 2013.
xxviii, 489p.24cm.
ISBN : 9781441199850.
193 HEI 140407
Martin Heidegger is one of the twentieth century-s most
important philosophers. His ground-breaking works have
had a hugely significant impact on contemporary thought
through their reception, appropriation and critique. His
thought has influenced philosophers as diverse as Sartre,
Merleau-Ponty, Arendt, Adorno, Gadamer, Levinas, Derrida
and Foucault, among others. In addition to his formative
role in philosophical movements such as phenomenology,
hermeneutics and existentialism, structuralism and post-
structuralism, deconstruction and post-modernism,
Heidegger has had a transformative effect on diverse
fields of inquiry including political theory, literary
criticism, theology, gender theory, technology and
environmental studies.
** Heidegger, Martin, 1889-1976.
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200
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RELIGION |
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4 Clarke, Steve (ed)
Religion, intolerance, and conflict : a scientific and
conceptual investigation / Steve Clarke, Russell Powell
and Julian Savulescu.-- Oxford: Oxford University Press,
2013.
xviii, 282p. 24cm.
ISBN : 9780199640911.
201.7273 CLA 140227
This book contains original papers written by some of the
world-s leading scholars in anthropology, psychology,
philosophy, and theology exploring the scientific and
conceptual dimensions of religion and human conflict.
Authors investigate the following themes: the role of
religion in promoting social cohesion and the conditions
under which it will tend to do so, the role of religion
in enabling and exacerbating conflict between different
social groups and the conditions under which it will tend
to do so, and the policy responses that we may be able to
develop to ameliorate violent conflict and the limits to
compromise between different religions. The book also
contains two commentaries that distill, synthesize and
critically evaluate key aspects of the individual
chapters and central themes that run throughout the
volume.
** Religious tolerance, Social conflict --Religious
aspects, Ethnic conflict --Religious aspects, Freedom of
religion, War --Religious aspects, Terrorism --Religious
aspects.
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302
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SOCIAL INTERACTION |
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5 Dijck, Jose van
Culture of connectivity : a critical history of social
media / Jose van Dijck.-- Oxford: Oxford University Press
, 2013.
ix, 228p. 23cm.
ISBN : 9780199970780.
302.30285 DIJ 140229
The first critical history of social media and it offers
a new look at well-known platforms like Facebook,
YouTube, Twitter, Wikipedia, and Flikr.Besides that it
provides a comprehensive view of the larger social and
cultural trends underpinning social media and develops a
new framework for understanding social media as a techno-
cultural and socio-economic phenomenon .
** Social media --History, Online social networks --
History.
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303
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SOCIAL PROCESSES |
| |
6 Weinstein, Jay
Social change / Jay Weinstein.--3rd ed-- Lanham: Rowman
and Littlefield Publishers, 2010.
xxv, 430p. 24cm.
ISBN : 9781442202993.
303.4 WEI 140270
The book introduces a social scientific approach to
change, discusses the components of change and the
factors driving them, examines change on the macro-level,
then looks toward the future with a discussion of planned
change. Most chapters explore societies of yesterday,
today, and tomorrow, and include comparative dimensions,
especially along First, Second, and Third World lines.
** Social change, Progress.
7 Ando, Takemasa
Japan-s new left movements : legacies for civil society /
Takemasa Ando.-- London: Routledge, 2014.
viii, 196p. bibliog., 24cm.
ISBN : 9780415812191.
303.4840952 AND 140178
The Fukushima Daiichi nuclear accident that followed the
March 2011 tsunami and earthquake in Japan shocked the
world. In the wake the of the disaster, questions were
asked as to why Japanese antinuclear movements were not
able to prevent those with vested interests, such as
businesses, bureaucrats, the media and academics, from
facilitating nuclear energy policies? Taking this
question as its starting point, this book looks more
widely at the development and powerlessness of Japanese
civil society, and seeks to untangle this intersection
between social movements and civil society in postwar
Japan. Central to this book are the Japanese New Left
movements that emerged in the 1960s and 1970s, and the
impact they have had on civil society and politics.
** Social movements --Japan --History, Civil society --
Japan --History
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305
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SOCIAL GROUPS |
| |
8 Dasgupta, Romit
Re-reading the salaryman in Japan : crafting
masculinities / Romit Dasgupta.-- London: Routledge, 2013
xii, 204p. 23cm.
ISBN : 9780415748780.
305.310952 DAS 140179
In Japan, the figure of the suited, white-collar office
worker or business executive -salaryman- (or, arariiman),
came to be associated with Japan-s economic
transformation following World War Two. The ubiquitous
salaryman came to signify both Japanese masculinity, and
Japanese corporate culture, and in this sense, the
salaryman embodied -the archetypal citizen-. This book
uses the figure of he salaryman to explore.
** Masculinity --Japan, Corporate culture --Japan, Men --
Japan --Social conditions, Men --Japan --Identity
9 Lockwood, David
The Indian bourgeoisie : a political history of the
Indian capitalist class in the early twentieth century /
David Lockwood.-- New Delhi: Viva Books, 2013.
315p. 22cm.
ISBN : 9788130922669.
305.550954 LOC 140306
** Middle class -- India -- History , Middle class --
Political activity -- India -- History -- 20th century ,
India -- Politics and government -- 1919-1947 ,
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306
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CULTURE and INSTITUTIONS |
| |
10 Bargiela-Chiappini, Francesca
Business discourse / Francesca Bargiela-Chiappini,
Catherine Nickerson Brigitte.--2nd ed-- Houndmills:
Palgrave Macmillan, 2013.
xvi, 359p. 23cm.
ISBN : 9781137024923.
306.44 BAR 140409
The latest developments in research methodology are
discussed through problem-solving case-studies, issues
emerging from the field such as the role of new
technology and of globalisation, are showcased to
stimulate research projects that reflect the
multicultural and multimedial reality of the corporate
world. Readers are encouraged to adopt a reflexive, and
where possible, multi-disciplinary and collaborative mode
of action that is one of the strengths of business
discourse research in practice. The book also illustrates
the benefits of sustained dialogue and field-led
applications across allied disciplines.
** Business communication, English language --Business
English.
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320
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POLITICAL SCEINCE |
| |
11 Chandler, J A (ed)
Local government in liberal democracies : an introductory
survey / J A Chandler.-- New York: Routledge, 1993.
viii, 209p. , 22cm.
ISBN : 9780415088756.
320.8 CHA 140254
The quality and nature of local government varies widely
between countries. This introductory text looks at the
workings of local government in England and Wales,
Germany, France, Ireland, Italy, Sweden, Canada and the
USA. The chapters have a similar format so the student
has a framework for systematic comparisons of the
different case studies and a comprehensive conclusion
summarises major differences and relationships between
the structures studied.
** Local government, Comparative government, Democracy.
12 Mukhopadhyay, A K (ed)
Gram panchayats in West Bengal : institutional
capabilities and developmental interventions / A K
Mukhopadhyay, Satyabrata Chakraborty and Apurba Kumar M.-
New Delhi: Mittal Publications, 2012.
xv, 283p. , 28cm.
ISBN : V1.8183243738.
ISBN : V2.8183243746.
320.85095414 MUK 140252,vol.1, 140253,vol. 2
** Panchayat -- India -- West Bengal , Local government -
India -- West Bengal , West Bengal (India) -- Politics
and government ,
13 Ghosh, Buddhadeb
State politics and panchayats in India / Buddhadeb Ghosh
and Girish Kumar.-- New Delhi: Manohar, 2003.
243p. ,23cm.
ISBN : 9788173044878.
320.954 GHO 140255
This book tries to look into the linkages between the
panchayats and state level politics. This, in turn, has
enabled them to identify the political factors that have
so far determined the course of decentralization in
India. Their findings are based on the case studies of
four states, namely, Maharashtra, Gujarat, West Bengal
and Bihar.
** Panchayat --India, Decentralization in government --
India, India --Politics and government --1947-
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330
|
ECONOMICS |
| |
14 Bowman, John R
Capitalisms compared : welfare, work, and business / John
R Bowman.-- Los Angeles: Sage Publications, 2014.
xii, 376p. 23cm.
ISBN : 9781452259024.
330.122 BOW 140264
This one-of-a-kind book emphasizes that differences in
policies and institutions affect the lives of citizens by
comparing health, pension, and family policies, as well
as labor markets and corporate governance in the United
States, Sweden, and Germany. Demonstrating that the US
model of capitalism is not the only one that is viable,
Bowman encourages students not only to rethink their
assumptions about what policy alternatives are feasible,
but also to learn more about American capitalism through
insightful contrast. Covering a wide range of policy
areas and written in a crisp, engaging style, Capitalisms
Compared is a perfect companion for courses in political
economy and public policy.
** Capitalism --Case studies, Policy sciences --Case
studies, Comparative economics.
15 Hanes, Christopher (ed)
Research in economic history / Christopher Hanes and
Susan Wolcott.-- United Kingdom: Emerald, 2013.
xi, 305p. 23cm.
ISBN : 9781781905579.
330.9 HAN 140176,V.29
** Economic history --Periodicals,
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332
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FINANCIAL ECONOMICS |
| |
16 Williams, John
Agricultural supply chains and the challenge of price
risk / John Williams.-- New York: Routledge, 2014.
x, 293p. bibliog., 23cm.
(Earthscan food and agriculture series).
ISBN : 9780415827003.
332.6441 WIL 140177
The book analyses a range of price risk management
strategies from forward contracting through to futures
and options hedging, and finally to over-the-counter
products. Evaluation techniques are developed to aid
decision-making. The author concludes that forward market
development may be the exception rather than the norm,
and that whilst favourable price risk management outcomes
may be possible, they can sometimes be caused more by
luck than through good management. It is shown how
tactics are an important consideration in decision-making
to minimize costs and losses.
** Commodity futures, Agriculture --Economic aspects ,
Agricultural prices.
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337
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INTERNATIONAL ECONOMICS |
| |
17 Acharyya, Rajat
International economics : an introduction to theory and
policy / Rajat Acharyya.-- New Delhi: Oxford University
Press, 2014.
xxxiii, 556p. 24cm.
ISBN : 9780198079767.
337 ACH 140231
Over the last three decades, there has been a greater
interdependence between economies than ever before due to
fragmentation and outsourcing of production processes,
increasing mobility of people, international capital
flows, and flexible exchange rate regimes. International
Economics initiates students to these changes in the
global economic scenario by combining current research
and new perspectives with conventional theoretical
wisdom.
** International economic relations, International
economic integration, International trade, Commercial
policy, United States--Foreign economic relations
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338
|
PRODUCTION |
| |
18 Lopez-Claros, Augusto (ed)
Innovation for development report 2010-2011 : innovation
as a driver of productivity and economic growth / Augusto
Lopez-Claros.-- New York: Palgrave Macmillan, 2011.
xv, 335p. 27cm.
ISBN : 9780230239678.
338.064 LOP 140235
This report provides a comprehensive look at the role of
innovation in promoting economic and social development.
It examines the impact of innovation on the economic
growth of developing countries and the future role of
technological innovation in international efforts to
mitigate the effects of climate change, amongst many
other issues.
** Technological innovations--Economic aspects, Economic
development, Development economics
19 Owen, Richard (ed)
Responsible innovation : managing the responsible
emergence of science and innovation in society / Richard
Owen, John Bessant and Maggy Heintz.-- West Sussex: Wiley
, 2013.
xxiv, 281p. 24cm.
ISBN : 9781119966357.
338.064 OWE 140180
The promise of science and innovation brings with it
ethical dilemmas and impacts which are often uncertain
and unpredictable: it is often only once these have
emerged that we feel able to control them. How do we
undertake science and innovation responsibly under such
conditions, towards not only socially acceptable, but
socially desirable goals and in a way that is democratic,
equitable and sustainable? Responsible innovation
challenges us all to think about our responsibilities for
the future, as scientists, innovators and citizens, and
to act.
** Technological innovations --Environmental aspects, New
products --Environmental aspects, Research, Industrial --
Moral and ethical aspects
20 Bergstrom, Theodore C
Workouts in intermediate microeconomics / Theodore C
Bergstrom and Hal R Varian.--8th ed-- New York: W W
Norton, 2009. A38p. 27cm.
ISBN : 9780393935158.
338.5 BER 140274
A supplemental book of problems and exercises keyed to
the text.
** Microeconomics.
21 Baker, Andy
Shaping the developing world : the west, the south, and
the natural world / Andy Baker.-- Los Angeles: Sage
Publications, 2014.
xxvii, 391p. 23cm.
ISBN : 9781608718559.
338.90091724 BAK 140265
Interdisciplinary in his scope, Andy Baker adeptly uses a
threefold framework of the West, the South, and the
Natural World to systematically break down the factors
contributing to underdevelopment--from the legacies of
colonialism and deficient domestic institutions, to the
effects of globalization and the impact of geography and
environmental degradation. Students learn to think like
social scientists while coming to understand the
interplay of influences on a nation-s political,
economic, and social development. Country case studies at
the end of each chapter offer an ideal testing ground for
applying the threefold framework, testing explanations
with empirical data. Critical thinking questions then
encourage students to weigh different theoretical
arguments.
** Economic development --Developing countries, Human
security --Developing countries, Developing countries --
Politics and government, Developing countries --Economic
policy, Developing countries --Social policy.
22 Trijp, Hans C M van (ed)
Encouraging sustainable behavior: psychology and the
environment / Hans C M van Trijp.-- New York: Psychology
Press, 2014.
x, 261p. 23cm.
ISBN : 9781848726499.
338.927 TRI 140259
Increasingly it is being recognized that consumer
behavior may be a key trigger in the march toward
sustainable development. Several lines of psychological
theory and approaches have been developed relatively
independently, each of which may provide major
implications and action points on how consumers might be
moved toward more sustainable behavior. This book is the
first that brings together this variety of perspectives
and theoretical angles around the common ambition of
sustainable development.
** Consumer behavior, Sustainable development --
Psychological aspects, Consumption (Economics)
23 Carpenter, Daniel (ed)
Preventing regulatory capture : special interest
influence and how to limit it / Daniel Carpenter and
David A Moss.-- New York: Cambridge University Press,
2014.
xxviii, 501p. 23cm.
ISBN : 9781107646704.
338.973 CAR 140234
This edited volume brings together seventeen scholars
from across the social sciences to address this question.
Their work shows that capture is often misdiagnosed and
may in fact be preventable and manageable. Focusing on
the goal of prevention, the volume advances a more
rigorous and empirical standard for diagnosing and
measuring capture, paving the way for new lines of
academic inquiry and more precise and nuanced reform.
** Deregulation --United States, Trade regulation --
United States, Interest groups --United States.
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339
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MACROECONOMICS and RELATED TOPICS |
| |
24 Bikchandani, Sushil
Analytics of uncertainty and information / Sushil
Bikchandani, Jack Hirshleifer and John G Riley.--2nd ed--
New York: Cambridge University Press, 2013.
xiii, 493p. 23cm.
ISBN : 9780521541961.
339.5 BIK 140233
There has been explosive progress in the economic theory
of uncertainty and information in the past few decades.
This subject is now taught not only in departments of
economics but also in professional schools and programs
oriented toward business, government and administration,
and public policy. This book attempts to unify the
subject matter in a simple, accessible manner. Part I of
the book focuses on the economics of uncertainty, Part II
examines the economics of information.
** Uncertainty, Equilibrium (Economics), Decision making,
Information theory in economics.
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346
|
PRIVATE LAW |
| |
25 Pathak, Akhileshwar
Law of sale of goods / Akhileshwar Pathak.-- New Delhi:
Oxford University Press, 2013.
xii, 250p. 24cm.
ISBN : 9780198092223.
346.072 PAT 140224
Developed as a text, this book studies the principles
from a contemporary perspective, explores the
relationship among them, and knits them together. Since
sale is a special form of contract deriving many of its
principles from contract law, the volume analyses several
such principles. It also examines the conceptual
underpinnings of ownership as sale is also a contract for
transfer of ownership of goods.
** Sales -- India -- Cases, Sales -- Great Britain --
Cases, Sales -- Commonwealth countries -- Cases.
26 Dubey, Prashant
Generalist counsel : how leading general counsel are
shaping tomorrow-s companies / Prashant Dubey and Eva
Kripalani.-- New York: Oxford University Press, 2013.
xvii, 193p., bibliog., 21cm.
ISBN : 9780199892358.
346.73066023 DUB 140182
The generalist counsel emerges -- Shaping the path -- Law
firm to corporation : risks and rewards -- Transitioning
from firm to corporation -- How a general counsel builds,
leads and manages a team -- Moving from general counsel
to generalist counsel -- The many hats of the generalist
counsel -- Roadmap to the top -- A note of caution --
Implications of the evolution.
** Corporate lawyers --United States.
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352
|
GENERAL CONSIDERATIONS OF PUBLIC ADMINISTRATIO |
| |
27 Shome, Parthasarathi (ed)
Indian tax administration : a dialogue / Parthasarathi
Shome.-- New Delhi: Orient BlackSwan, 2013.
xx, 420p. 25cm.
ISBN : 9788125051800.
352.440954 SHO 140228
This volume gives detailed analyses of the organisational
structure, risk assessment and management in audit
selection, dispute resolution and computerisation of both
Direct and Indirect tax administrations. An investigation
into the newly-established Large Taxpayer Units and a
statistical study of the effectiveness of Value-Added
Taxes of state administrations render it a broader
appeal. Presenting successful models from across the
globe, A Dialogue composes a veritable picture of tax
reform for India to keenly consider. Comprising both
serving and retired bureaucrats, and stake-holder voices
from outside the government, the contributors occupy both
ends of the tax spectrum.
** Tax administration and procedure -- India ,
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355
|
MILITARY SCIENCE |
| |
28 English, Richard
Modern war : a very short introduction / Richard English.
-- Oxford: Oxford University Press, 2013.
132p. 17cm.
ISBN : 9780199607891.
355.02 ENG 140225
In this accessible and compelling Very Short
Introduction, Richard English explores the assumptions we
make about modern warfare and considers them against the
backdrop of their historical reality. Drawing on the wide
literature available, including direct accounts of the
experience of war, English provides an authoritative
account of modern war: its origins, evolution, dynamics,
and current trends.
** War.
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361
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SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL |
| |
29 Sullivan, Thomas J
Introduction to social problems / Thomas J Sullivan.--9th
ed-- Boston: Pearson, 2012.
xxvii, 474p. 27cm.
ISBN : 9780205841769.
361.10973 SUL 140269
Sullivan’s Introduction to Social Problems explores the
nature and extent of social problems, documents the
advances and setbacks that we have made as a society, and
analyzes what works and what doesn-t work regarding
solutions to today-s problems. The author, an applied
sociologist, shows how scientific research is used to
address and correct some of the most difficult and
controversial problems confronting the United States and
the world today.
** Social problems --United States, United States --
Social conditions, United States --Social policy.
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363
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OTHER SOCIAL PROBLEMS and SERVICES |
| |
30 Parasuraman, S (ed)
India disasters report II : redefining diasters / S
Parasuraman and Unni Krishnan.-- New Delhi: Oxford
University Press, 2013.
xvii, 238p. 27cm.
ISBN : 9780198090410.
363.340954 PAR 140223
India Disasters Report II highlights the reality of
disaster vulnerability in India due to natural causes and
developmental interventions. It emphasizes the need to
look at disasters as an outcome of processes rather than
stand-alone events. Adopting a multidisciplinary
approach, this Report emphasizes the importance of
understanding the causes, effects, and complex dynamics
of disasters. It asserts the need to link natural
systems, social systems, and technological limitations to
devise policies and action plans for disaster prevention,
relief operations, and environmentally-inclusive
development.
** Emergency management --India, Disasters --India.
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510
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MATHEMATICS |
| |
31 Rodriguez, Rubi E
Complex analysis : in the spirit of Lipman Bers / Rubi E
Rodriguez, Irwin Kra and Jane P Gilman.--2nd ed-- New
York: Springer, 2013.
xviii, 306p. 23cm.
ISBN : 9781441973221.
515.9 ROD 140304
The authors- aim here is to present a precise and concise
treatment of those parts of complex analysis that should
be familiar to every research mathematician. They follow
a path in the tradition of Ahlfors and Bers by dedicating
the book to a very precise goal: the statement and proof
of the Fundamental Theorem for functions of one complex
variable. They discuss the many equivalent ways of
understanding the concept of analyticity, and offer a
leisure exploration of interesting consequences and
applications. Readers should have had undergraduate
courses in advanced calculus, linear algebra, and some
abstract algebra. No background in complex analysis is
required.
** Functions of complex variables, Mathematical analysis.
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658
|
GENERAL MANAGEMENT |
| |
32 Drori, Gili S (ed)
Global themes and local variations in organization and
management : perspectives on glocalization / Gili S
Drori, Markus A Hollerer and Peter Walgenbach.-- New York
: Routledge, 2014.
xv, 432p. 24cm.
ISBN : 9780415807685.
658 DRO 140262
Global Themes and Local Variations in Organization and
Management: Perspectives on Glocalization offers a broad
exposition of the relations between the global and the
local with regard to organizational and managerial ideas,
practices, and forms. This edited volume forges ahead to
capture the complexity of modern management and
organization that results from the processes of
glocalization.
** Organizational change, Management, Glocalization.
33 Harbour, Jeremy
Go do! : for people who have always wanted to start a
business / Jeremy Harbour.-- New Delhi: Wiley, 2012.
viii, 208p., 21cm.
ISBN : 9788126544165.
658.11 HAR 140183
A refreshingly simple, easy-to-read guide to getting
started in business. If you-ve ever dreamed of starting
your own business, this book will give you the
information, inspiration, and reassurance you need to get
started.
** New business enterprises -- Management,
Entrepreneurship, New business enterprises / Management
34 Entrekin, Lanny
Human resource management and change : a practising
manager-s guide / Lanny Entrekin and Brenda D Scott-Ladd.
London: Routledge, 2014.
viii, 214p. 23cm.
ISBN : 9780415824057.
658.3 ENT 140263
This book offers a timely overview of recent
environmental and economic changes as depicted by the
DELTA forces of change. These include demographic,
environmental, legal, technical and attitudinal changes
that are in part the product of globalization, and the
Global Financial Crisis (GFC). The fundamental strategies
for managing change and implementing human resource
practices are clearly explained. End of chapter study
guides further explain the topics of the chapters by
providing case studies and review and discussion
questions as well as further reading. .
** Personnel management, Organizational change,
Organizational effectiveness.
35 Helder, Chris
Ultimate book of influence : 10 tools of persuasion to
connect, communicate and win in business / Chris Helder.-
New Delhi: Wiley, 2013.
xviii, 178p. 21cm.
ISBN : 9788126544141.
658.45 HEL 140203
This must-read business book provides you with simple,
readily-applied tools of influence to help you achieve
greater clarity, greater influence and greater success at
work. From leading a team to winning that career-making
account, leading speaker Chris Helder reveals the
essential keys to influencing yourself, your team and
your clients or colleagues.
** Influence (Psychology), Business communication,
Persuasion (Psychology) in organizations
36 Kerin, Roger A
Strategic marketing problems : cases and comments / Roger
A Kerin and Robert A Peterson.--13th ed-- Boston: Pearson
, 2013.
xi, 729p. 28cm.
ISBN : 9780132747257.
658.8 KER 140261
Decision-making in marketing is first and foremost, a
skill. And since all skills are learned through practice,
Strategic Marketing Problems: Cases and Comments balances
the concepts and tools used for solving marketing
problems with numerous case studies that challenge
students to apply what they-ve learned. This edition
features a new chapter on chapter on marketing channel
and supply chain strategy and management and ten new
cases.
** Marketing , Strategic planning , Marketing -- Decision
making -- Case studies ,
37 Velayudhan, Sanal Kumar
Rural marketing : targeting the non-urban consumer /
Sanal Kumar Velayudhan.--2nd ed-- New Delhi: Response
Books, 2007. 249p. 21cm.
ISBN : 9780761935889.
658.800954 VEL 140271
This highly practical and informative book provides
unique insights into the essential features of rural
markets in India as well as challenges posed by the rural
consumer.
** Marketing --India, Consumer behavior --India, India --
Rural conditions.
38 McDonald, Malcolm
Marketing and finance : creating shareholder value /
Malcolm McDonald, Brian D Smith and Keith Ward.-- West
Sussex: Wiley, 2013.
xxiii, 253p. 24cm.
ISBN : 9781119953388.
658.802 MAC 140256
Written for marketing and finance directors, CEOs, and
strategists, as well as MBA students, this practical book
explains the principles and practice behind rigorous due
diligence in marketing. It connects marketing plans and
investment to the valuation of the firm and how it can
contribute to increasing stakeholder value. Completely
revised and updated throughout, the Second Edition
features new case examples as well as a completely new
first chapter containing the results of new research into
risk and marketing strategies amongst Finance Directors
and Chief Marketing Officers.
** Corporations --Valuation, Corporations --Investor
relations, Stocks --Marketing, Stocks --Prices, Risk
assessment.
39 Stephens, Doug
Retail revival : reimagining business for the new age of
consumerism / Doug Stephens.-- Ontario: Wiley, 2013.
xxii, 250p. 22cm.
ISBN : 9781118489673.
658.87 STE 140257
Traditional retail is becoming increasingly volatile and
challenged as a business model. Brick-and-mortar has
shifted to online, while online is shifting into pop-up
storefronts. Virtual stores in subway platforms and
airports are offering new levels of convenience for
harried commuters. High Street and Main Street are
becoming the stuff of nostalgia. The Retail Revival
answers these questions by looking into the not-so-
distant retail past and by looking forward into a future
that will continue to redefine retail and its enormous
effect on society and our economies. Massive demographic
and economic shifts, as well as historic levels of
technological and media disruption, are turning this once
predictable industry where average was king into a sea
of turbulent change, leaving consumer behavior
permanently altered.
** Consumer behavior, Consumption (Economics), Retail
trade.
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740
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DRAWING and DECORATIVE ARTS |
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40 Drucker, Johanna
Graphic design history : a critical guide / Johanna
Drucker and Emily McVarish.--2th ed-- Boston: Pearson,
2013.
xxix, 386p. 27cm.
ISBN : 9780205219469.
741.609 DRU 140266
Graphic Design History, 2nd edition is a critical
approach to the history of graphic design. Organized
chronologically, the book demonstrates the connection to
the current practices of graphic arts, visual expression,
and design with its engaging narrative and special
features.
** Graphic arts --History, Art and society --History.
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820
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ENGLISH and OLD ENGLISH LITERATURES |
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41 Eaglestone, Robert
Contemporary fiction : a very short introduction / Robert
Eaglestone.-- Oxford: Oxford University Press, 2013.
114p., bibliog.,17cm.
ISBN : 9780199609260.
823.9209 EAG 140221
In this book Robert Eaglestone explores the major themes,
patterns, and debates surrounding the contemporary novel.
From genre, form, and experimentalism, to the
relationship between globalization and terror, and the
impact of technology, Eaglestone examines how
contemporary fiction reflects both the world in which we
live and the artistic concerns of writers and readers
alike.
** English fiction --21st century --History and criticism
English fiction --21st century --Themes, motives.
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870
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LATIN and ITALIC LITERATURES |
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42 Ellis, Robinson (ed)
Aetna / Robinson Ellis.-- Devon: Bristol Phoenix Press,
2008.
ciii, 257p. 22cm.
ISBN : 9781904675389.
871.01 ELL 140305
The pseudo-Virgilian Aetna poem has fascinated textual
critics for centuries on account of its badly corrupted
state. Robinson Ellis, according to The Times the
-greatest English Latinist- of his age, worked on the
poem for decades, and his 1901 edition, which includes a
translation and full commentary, constitutes a
significant contribution to the study of the poem. His
work remains of interest today, both to scholars working
on the poem and to historians of classical scholarship.
In her new introduction to this reissue of the complete
Latin text and translation of the poem with Ellis-
commentary, Katharina Volk discusses Ellis- achievement
in the context of his career and as part of the history
of critical engagement with the Aetna. She also provides
an overview of work on the poem since Ellis- edition, and
a bibliography.
** Volcanoes -- Poetry ,
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909
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WORLD HISTORY |
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43 Craig, Albert M
Heritage of world civilizations / Albert M Craig and
others.--5th ed-- Boston: Prentice Hall, 2012.
xxiii, 13p. 27cm.
ISBN : 9780205835485.
909 CRA 140267,vol. 1, 140268,vol. 2
A global perspective on the major narratives of world
history. Written by leading scholars in their respective
fields, The Heritage of World Civilizations offers
compelling and thorough coverage of the unique heritage
of Asian, African, Middle Eastern, European and American
civilizations while highlighting the role of the world-s
great religious and philosophical traditions. This
comprehensive yet accessible survey of world history has
been extensively revised to provide an even more global
and comparative perspective on the events and processes
that have shaped our increasingly interdependent world.
Note: MyHistoryLab does not come automatically packaged
with this text.
** Civilization --History --Textbooks.
44 Jackson, Ashley
British empire : a very short introduction / Ashley
Jackson.-- Oxford: Oxford University Press, 2013.
143p.bibliog.,17cm.
ISBN : 9780199605415.
909.0971241 JAC 140218
The red on the map -- Defining empire : key
** Imperialism --History, Great Britain --Colonies --
History, Commonwealth countries --History.
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