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120 EPISTEMOLOGY

 

128 HUMANKIND

 

150 PSYCHOLOGY

 

155 DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY

 

180 ANCIENT, MEDIEVAL and EASTERN PHILOSOPHIES

 

280 CHRISTIAN DENOMINATIONS

 

300 SOCIAL SCIENCES, SOCIOLOGY and ANTHROPOLOGY

 

302 SOCIAL INTERACTION

 

303 SOCIAL PROCESSES

 

305 SOCIAL GROUPS

 

327 INTERNATIONAL RELATIONS

 

330 ECONOMICS

 

331 LABOR ECONOMICS

 

332 FINANCIAL ECONOMICS

 

353 SPECIFIC FIELDS OF PUBLIC ADMINISTRATION

 

362 SOCIAL WELFARE PROBLEMS and SERVICES

 

363 OTHER SOCIAL PROBLEMS and SERVICES

 

370 EDUCATION

 

371 SCHOOLS and THEIR ACTIVITIES;SPECIAL EDUCATION

 

382 INTERNATIONAL COMMERCE

 

400 LANGUAGE

 

500 SCIENCE

 

519 PROBABILITIES and APPLIED MATHEMATICS

 

658 GENERAL MANAGEMENT

 

659 ADVERTISING and PUBLIC RELATIONS

 

790 SPORTS, GAMES and ENTERTAINMENT

 

820 ENGLISH and OLD ENGLISH LITERATURES

 

950 HISTORY OF ASIA

 


 120   EPISTEMOLOGY  
   1 Pritchard, Duncan
What is this thing called knowledge ? / Duncan Pritchard.
--3rd ed-- New York: Routledge, 2014.
x, 218p. 24cm.
ISBN : 9780415657068.
121 PRI 139851
This lucid and engaging introduction grapples with these
central questions in the theory of knowledge, offering a
clear, non-partisan view of the main themes of
epistemology. Both traditional issues and contemporary
ideas are discussed in sixteen easily digestible
chapters, each of which conclude with a useful summary of
the main ideas discussed, study questions, annotated
further reading and a guide to internet resources.

** Knowledge, Theory of ,
   Top
 128   HUMANKIND  
   2 Richards, Janet Radcliffe
Human nature after Darwin : a philosophical introduction
/ Janet Radcliffe Richards.-- London: Routledge, 2000.
vii, 313p. 24cm.
ISBN : 9780415212441.
128 RIC 139862
Human Nature After Darwin is an original investigation of
the implications of Darwinism for our understanding of
ourselves and our situation. It casts new light on
current Darwinian controversies, also providing an
introduction to philosophical reasoning and a range of
philosophical problems.

** Darwin, Charles, 1809-1882, Philosophical anthropology
Philosophy --Introductions, Human evolution.
   Top
 150   PSYCHOLOGY  
   3 Schimmel, Paul
Sigmund Freud-s discovery of psychoanalysis :
conquistador and thinker / Paul Schimmel.-- London:
Routledge, 2014.
x, 165p. 23cm.
ISBN : 9780415635554.
150.1952092 SCH 139845
Sigmund Freud-s discovery of psychoanalysis explores
links between Freud-s development of his thinking and
theory and his personal emotional journey. It follows his
early career as a medical student, researcher and
neurologist, and then as a psychotherapist, to focus on
the critical period 1895-1900. His psychoanalytic
discoveries are conceptualized in the context of his need
to achieve integration within his psyche, and in
particular to forge a more creative collaboration between
-conquistador- and -thinker-. Sigmund Freud-s discovery
of psychoanalysis will be of interest to psychoanalysts,
psychoanalytic psychotherapists, academics and teachers
of psychoanalysis, and to all serious students of the
mind.
** Freud, Sigmund, 1856-1939, Psychoanalysis --History.

4 Evans, Annabel Ness
Methods in psychological research / Annabel Ness Evans
and Bryan J Rooney.--3rd ed-- Los Angeles: Sage
Publications, 2014.
xxiii, 415p. 23cm.
ISBN : 9781452261041.
150.72 EVA 139868
This interactive and highly applied text engages students
with a rich mix of pedagogy (including unique FAQs and
FYIs), a casual reader-friendly writing style, and
examples of real psychological research from both
research literature and student research projects. In
this updated third edition, authors Annabel Ness Evans
and Bryan J. Rooney focus on applying concepts and doing
research with simple in-text exercises. Friendly and
supportive in tone, this unique presentation of the
basics conveys to students the excitement and fun of the
research enterprise.

** Psychology --Research --Methodology.
   Top
 155   DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY  
   5 Killen, Melanie (ed)
Handbook of moral development / Melanie Killen and Judith
G Smetana.--2nd ed-- New York: Psychology Press, 2014.
xxv, 571p. 25cm.
ISBN : 9780415818445.
155.25 KIL 139861
This volume is the definitive source of theory and
research on moral development from childhood to
adulthood. Featuring contributions from international
experts, it represents foundational theories, conceptual
frameworks, and cutting-edge research from a wide cross-
section of perspectives. To accommodate new directions in
the field, the second edition includes revised versions
of first-edition chapters as well as entirely new
chapters highlighting new areas of investigation.

** Moral development ,
   Top
 180   ANCIENT, MEDIEVAL and EASTERN PHILOSOPHIES  
   6 Ivanhoe, Philip J
Confucian reflections : ancient wisdom for modern times /
Philip J Ivanhoe.-- New York: Routledge, 2013.
xxvi, 128p. 20cm.
ISBN : 9780415844888.
181.112 IVA 139831
Confucian Reflections: Ancient Wisdom for Modern Times is
about the early Chinese Confucian classic the "Analects"
Lunyu, attributed to the founder of the Confucian
tradition, Kongzi (551-479 bce) and who is more commonly
referred to as "Confucius" in the West. Philip J. Ivanhoe
argues that the Analects is as relevant and important
today as it has proven to be over the course of its more
than 2000 year history, not only for the people who live
in East Asian societies but for all human beings.

** Confucius. Lun yu, Philosophy, Confucian.

   Top
 280   CHRISTIAN DENOMINATIONS  
   7 Jeffs, Warren
Jesus Christ : message to all nations.--2nd ed--
[Colorado City, Ariz]: [Fundamentalist Church of Jesus
Christ of Latter-day Saints], [2013].
ISBN : 9781937271176.
289.334 JEF 139876

** Fundamentalist Church of Jesus Christ of Latter Day
Saints, Prophecy, Eschatology, Judgment Day, Private
revelations, Pedophilia --Religious aspects.
   Top
 300   SOCIAL SCIENCES, SOCIOLOGY and ANTHROPOLOGY  
   8 Andrews, Molly (ed)
Doing narrative research / Molly Andrews, Corinne Squire
and Maria Tamboukou.--2nd ed-- Los Angeles: Sage
Publications, 2013.
x, 273p. 24cm.
ISBN : 9781446252666.
300.72 AND 139836
Written by an international team of experts in the field,
the second edition of this popular text considers both
the theoretical underpinnings and practical applications
of narrative research. The authors take the reader from
initial decisions about forms of narrative research,
through more complex issues of reflexivity,
interpretation and the research context. Existing
chapters have been updated to reflect changes in the
literature and new chapters from eminent narrative
scholars in Europe, Australia and the United States have
been added on a variety of topics including narratives
and embodiment, visual narratives, narratives and
storyworlds, new media narratives and Deleuzian
perspectives in narrative research.

** Narrative inquiry (Research method), Social sciences -
Research --Methodology, schung, Narratives Interview

   Top
 302   SOCIAL INTERACTION  
   9 Blieszner, Rosemary
Adult friendship / Rosemary Blieszner and Rebecca G Adams
-- Newbury Park: Sage Publications, 1992.
xii, 148p. 23cm.
ISBN : 9780803936737.
302.34 BLI 140260
A topic relevant to everyone - friendship - is explored
in this volume. It presents a thoughtful statement about
what we know, and have yet to learn, concerning adults-
friendships. The authors discuss state-of-the-art
research on the interplay between social structure,
individual disposition and dynamic processes of
friendship, and findings on both similarities and
differences across adult lifecourse stages. They provide
a theoretical framework, incorporating both sociological
and psychological perspectives.

** Friendship --United States --Sociological aspects,
Adulthood --United States.
   Top
 303   SOCIAL PROCESSES  
   10 Laudani, Raffaele
Disobedience in western political thought : a genealogy /
Raffaele Laudani.-- Cambridge: Cambridge University Press
, 2013. xxvi, 156p. 23cm.
ISBN : 9781107606692.
303.6101 LAU 139835
The global age is distinguished by disobedience, from the
protests in Tiananmen Square to the fall of the Berlin
Wall, to the anti-G8 and anti-WTO demonstrations. In this
book, Raffaele Laudani offers a systematic review of how
disobedience has been conceptualised, supported, and
criticised throughout history. Laudani documents the
appearance of -disobedience- in the political lexicon
from ancient times to the present, and explains the
word-s manifestations, showing how its semantic wealth
transcended its liberal interpretations in the 1960s and
1970s.

** Civil disobedience --Philosophy, Political science --
Philosophy.
   Top
 305   SOCIAL GROUPS  
   11 Marchand, Marianne H (ed)
Gender and global restructuring : sightings, sites and
resistances / Marianne H Marchand and Anne Sisson Runyan.
--2nd ed-- London: Routledge, 2011.
xxx, 289p. 24cm.
ISBN : 9780415776790.
305.42 MAR 139826
In this new edition of this best selling text,
interdisciplinary feminist experts from around the world
provide new analyses of the ongoing relationship between
gender and neoliberal globalization under the new
imperialism in the post-9/11 context. Divided into
Sightings, Sites and Resistances, this book examines: the
disciplining politics of race, sexuality and modernity
under securitized globalization, including case studies
on domestic workers in Hong Kong heteronormative
development policies.

** Women --Social conditions --Case studies,
International economic relations.
   Top
 327   INTERNATIONAL RELATIONS  
   12 Aggarwal, Vinod K (ed)
Linking trade and security : evolving instititutions and
strategies in Asia, Europe, and the United States / Vinod
K Aggarwal and Kristi Govella.-- New York: Springer, 2013
xiv, 252p. 24cm.
ISBN : 9781461479642.
327 AGG 139866

** International economic relations, Commerce, National
security, Pacific Area
   Top
 330   ECONOMICS  
   13 Kagel, Joha H (ed)
Handbook of experimental economics / Joha H Kagel and
Alvin E Roth.-- Princeton: Princeton University Press,
1995.
xvi, 721p. 22cm.
ISBN : 9780691058979.
330.01 HAG 140241
The first chapter provides an introduction to
experimental economics as a whole, with the remaining
chapters providing surveys by leading practitioners in
areas of economics that have seen a concentration of
experiments: public goods, coordination problems,
bargaining, industrial organization, asset markets,
auctions, and individual decision making.

** Economics --Experiments --Methodology, Economics --
Research.
   Top
 331   LABOR ECONOMICS  
   14 Khor, Niny (ed)
Trade and employment in Asia / Niny Khor and Devashish
Mitra.-- New York: Routledge, 2014.
xxv, 285p. 24cm.
ISBN : 9780415635653.
331.12095 KHO 139850
This volume investigates the links between employment,
trade and structural transformation. In the context of
global rebalancing, accompanied by inevitable changes in
trade patterns between Asia and the rest of the world,
the volume’s chapters analyze the links between trade
openness and trends in employment and its quality.
Specifically, through Asian case studies (both analytical
and econometric), the volume examines how trade and
export led growth models have led to specialization and
evolving demands on various types of labor. The rapidly
changing labor market contours in developing Asia during
this era of globalization, along with the new context
resulting from the recent global financial crisis and new
insights from theoretical literature, have led to the
need for such studies. This volume helps fill this gap in
the literature.

** Foreign trade and employment -- Asia , Labor market --
Asia , Free trade -- Asia , Asia -- Commerce ,
   Top
 332   FINANCIAL ECONOMICS  
   15 Marrison, Christopher
Fundamentals of risk measurement / Christopher Marrison.-
Boston: McGraw-Hill, 2002.
xi, 415p. 24cm.
ISBN : 0071386270.
332.10681 MAR 140243

** Risk management, Bank management, Asset-liability
management.
   Top
 353   SPECIFIC FIELDS OF PUBLIC ADMINISTRATION  
   16 Moore, Mark H
Creating public value : strategic management in
government / Mark H Moore.-- Cambridge: Harvard
University Press, 1995.
xiii, 402p. 23cm.
ISBN : 9780674175587.
353 MOO 140240
A seminal figure in the field of public management, Mark
Moore presents his summation of fifteen years of
research, observation, and teaching about what public
sector executives should do to improve the performance of
public enterprises. Useful for both practicing public
executives and those who teach them, this book explicates
some of the richest of several hundred cases used at
Harvard-s Kennedy School of Government and illuminates
their broader lessons for government managers. Moore
addresses four questions that have long bedeviled public
administration: What should citizens and their
representatives expect and demand from public executives?
What sources can public managers consult to learn what is
valuable for them to produce? How should public managers
cope with inconsistent and fickle political mandates? How
can public managers find room to innovate?

** Civil service ethics, Government executives, Public
administration, Strategic planning.
   Top
 362   SOCIAL WELFARE PROBLEMS and SERVICES  
   17 Curran, Sheila (ed)
Working with young people / Sheila Curran, Roger Harrison
and Donald Mackinnon.--2nd ed-- Los Angeles: Sage
Publications, 2013.
xiv, 223p. 24cm.
ISBN : 9781446273289.
362.70830941 CUR 139852
It introduces the fundamental concepts and issues that
lie at the heart of contemporary work with young people
and challenges you to think deeply about: - the social
context of young people - values and principles that
underpin practice - the variety of settings in which
practice takes place, and - the importance of informal
learning in the lives of young people.

** Social work with youth -- Great Britain ,
   Top
 363   OTHER SOCIAL PROBLEMS and SERVICES  
   18 Weston, Del
Political economy of global warming : the terminal crisis
/ Del Weston.-- London: Routledge, 2014.
xvii, 230p. 24cm.
ISBN : 9780415811774.
363.7387460968 WES 139873
This book examines the reasons why international
agencies, together with national governments, are
seemingly unable to provide real and binding solutions to
the problems. The reasons presented relate to the
existing dominant global economic structure of capitalism
as well as the fact that global warming is too often seen
as an isolated problem rather than one of a suite of
exceptional, converging and accelerating crises arising
from the global capitalist political economy.

** Climatic changes -- Economic aspects -- South Africa ,
Climatic changes -- Government policy -- South Africa ,
Climatic changes -- Government policy -- International
cooperation , South Africa -- Economic policy
   Top
 370   EDUCATION  
   19 Murphy, Mark (ed)
Social theory and education research : understanding
Foucault, Habermas, Bourdieu and Derrida / Mark Murphy.--
London: Routledge, 2013.
x, 216p. 23cm.
ISBN : 9780415530149.
370.1 MUR 139846

** Education --Research, Education --Philosophy,
Education --Social aspects, Educational equalization.
Educational accountability, Social sciences --Philosophy.
   Top
 371   SCHOOLS and THEIR ACTIVITIES;SPECIAL EDUCATION  
   20 Hobbs, Renee
Discovering media literacy : teaching digital media and
popular culture in elementary school / Renee Hobbs and
David Cooper Moore.-- Los Angeles: Sage Publications,
2013.
xi, 241p. 25cm.
ISBN : 9781452205632.
371.334 HOB 139834
Many professional books talk about digital and media
literacy, but this text addresses the complete
continuum from television to technology and guides teachers
to think deeply about their own preferences and beliefs,
as well as those of their students to develop
knowledgeable, informed media users and consumers for the
21st Century.

** Media literacy --Study and teaching (Elementary),
Digital media --Study and teaching (Elementary), Popular
culture --Study and teaching (Elementary)
   Top
 382   INTERNATIONAL COMMERCE  
   21 McLaren, John
International trade : economic analysis of globalization
and policy / John McLaren.-- Hoboken: Wiley, 2013.
xxi, 329p. 25cm.
ISBN : 9780470408797.
382 MAC 139860

** International trade
   Top
 400   LANGUAGE  
   22 Kennison, Shelia M
Introduction to language development / Shelia M Kennison.
-- Los Angeles: Sage Publications, 2014.
xx, 469p. 23cm.
ISBN : 9781412996068.
401.93 KEN 139864

** Language acquisition, Language awareness --Children.
   Top
 500   SCIENCE  
   23 Huggan, Graham
Nature-s saviours : celebrity conservationists in the
television age / Graham Huggan.-- London: Routledge, 2013
xi, 232p. 23cm.
ISBN : 9780415519144.
508.0922 HUG 139869
This book, one of the first to address this contribution,
focuses on five key figures: the English naturalist David
Attenborough, the French marine adventurer Jacques-Yves
Cousteau, the American primatologist Dian Fossey, the
Canadian scientist-broadcaster-activist David Suzuki, and
the Australian -crocodile hunter- Steve Irwin. Some of
the issues the author addresses include: What is the
changing relationship between western conservation and
celebrity? How has the spread of television helped shape
and mediate this relationship? To what extent can
celebrity conservation be seen as part of a global system
in which conservation, like celebrity, is big business?
The book critically examines the heroic status accorded
to the five figures mentioned above, taking in the
various discourses around nature, science, nation,
gender - through which they and their work have been
presented to us.

** Conservationists --Biography, Naturalists --Biography.
   Top
 519   PROBABILITIES and APPLIED MATHEMATICS  
   24 Grigoletto, Matteo (ed)
Complex models and computational methods in statistics /
Matteo Grigoletto, Francesco Lisi and Sonia Petrone.--
Heidelberg: Springer-Verlag, 2013.
viii, 227p. 24cm.
ISBN : 9788847028708.
519.5 GRI 140239
The use of computational methods in statistics to face
complex problems and highly dimensional data, as well as
the widespread availability of computer technology, is no
news. The range of applications, instead, is
unprecedented. As often occurs, new and complex data
types require new strategies, demanding for the
development of novel statistical methods and suggesting
stimulating mathematical problems. This book is addressed
to researchers working at the forefront of the
statistical analysis of complex systems and using
computationally intensive statistical methods. This item
ships from multiple locations. Your book may arrive from
Roseburg,OR, La Vergne,TN, Momence,IL, Commerce,GA.

** Mathematical statistics, Mathematical statistics --
Data processing.
   Top
 658   GENERAL MANAGEMENT  
   25 Ramos, Pedro Pablo
Network models for organizations : the flexible design of
21st century companies / Pedro Pablo Ramos.-- United
Kingdom: Palgrave Macmillan, 2011.
xx, 171p. , 24cm.
ISBN : 9780230320161.
658.402 RAM 139543
This innovative new book from Pedro Pablo Ramos shows
organizations how to understand and improve their
organizational networks, and explains how different
network models can be implemented that encourage and
promote flexibility within organizations. Understanding
that your company is built upon networks will improve
connections and communication. Organizations must
evaluate what type of networks their structures are built
upon and how suitable these are for future growth and
strategy. The business-s future success will depend on
the network being both well-designed and well-connected.

** Industrial organization , Business networks ,
Organizational change ,

26 Gaspero, Luca Di (ed)
Advances in metaheuristics / Luca Di Gaspero, Andrea
Schaerf and Thomas Stutzle.-- New York: Springer, 2013.
xiv, 183p. 24cm.
(Operations research/computer science interfaces series).
ISBN : 9781461463214.
658.4034 GAS 140175
Metaheuristics have been a very active research topic for
more than two decades. During this time many new
metaheuristic strategies have been devised, they have
been experimentally tested and improved on challenging
benchmark problems, and they have proven to be important
tools for tackling optimization tasks in a large number
of practical applications. These challenges range from
more fundamental questions on theoretical properties and
performance guarantees, empirical algorithm analysis, the
effective configuration of metaheuristic algorithms,
approaches to combine metaheuristics with other
algorithmic techniques, towards extending the available
techniques to tackle ever more challenging problems.

** Operations research, Mathematical optimization.

27 Beal, Brent D
Corporate social responsibility : definition, core
issues, and recent developments / Brent D Beal.-- Los
Angeles: Sage Publications, 2014.
xiii, 95p. 23cm.
ISBN : 9781452291567.
658.408 BEA 139832
This unique supplemental text offers a well-structured
and thorough introduction to corporate social
responsibility (CSR). Author Brent D. Beal introduces the
basic concept of CSR, briefly discusses the challenges of
defining it, and summarizes important conceptual models.
CSR is examined in the context of the perfect competition
market model, market failure, and social dilemmas. Three
different types of CSR -systemic, strategic, and
philanthropic are highlighted.

** Social responsibility of business.

28 Gadman , Leslie
Open source leadership / Leslie Gadman and Cary L Cooper.
-- United Kingdom: Palgrave Macmillan, 2009.
x, 182p. , 24cm.
ISBN : 9780230201910.
658.4092 GAD 139544
The authors offer a new approach to leadership practice
which is more appropriate for the challenges of today-s
digitally networked economy. As more information and data
becomes available in an open access format, we see the
benefits that shared knowledge can bring to businesses
and corporations. This book explores what leaders need to
do to adapt and succeed in an Open Source world.

** Leadership.

29 Rowley, Chris (ed)
Leadership in the Asia Pacific : a global research
perspective / Chris Rowley and Dave Ulrich.-- London:
Routledge, 2014.
xiv, 251p. 25cm.
ISBN : 9780415634854.
658.4092 ROW 139865
This book examines the vital nature of the subject of
leadership in Asia and looks, in particular, at the
processes and practices within the Asia Pacific region.
It describes how leadership processes differ across
various regions and teaches managers how to better employ
these processes in order to improve the success of their
organisations. The work moves beyond looking only at
Western ideas and explores further leadership
perspectives based on differing cultural foundations. It
considers the influences of Confucianism, Daoism, Mohism
and Legalism and also reflects the character of different
leadership styles, such as paternalistic, benevolent
transactional and transformational styles, as well as
authentic and entrepreneurial approaches.
** Pacific Area, Leadership

30 Seijs, Gerard
Good leaders learn : lessons from lifetimes of leadership
/ Gerard Seijs.-- New York: Routledge, 2014.
xxxi, 377p. 24cm.
ISBN : 9780415659772.
658.4092 SEI 139546
How do leaders learn to lead? How do leaders set
themselves up for success? This book explores the real-
life experiences of a wide variety of leaders from
different industries, sectors, and countries to bring to
light new lessons on the importance of life-long
learning.

** Leadership, Success in business.

31 Moslein, Kathrin M
Open evaluation : integrating users into the selection of
new product ideas / Kathrin M Moslein.-- Fachmedien:
Springer Gabler, 2013.
xx, 233p. 21cm.
ISBN : 9783834944863.
658.575 HAL 139853
Selecting new product or service ideas that are
worthwhile to be exploited has always been a major
challenge to firms of all kinds. Recent developments,
however, add a new facet to the evaluation challenge.
Initiatives such as innovation contests, in which
interested users may submit their ideas or solutions to
firm relevant problems, frequently lead to several tens
of thousands of submissions. Consequently, solutions are
needed that help identifying the most promising ideas.
Jèrg Haller proposes a potential solution: open
evaluation. Based on both qualitative and quantitative
research, the author examines design options, strategies,
and the capacity of open evaluation to efficiently and
effectively support decision-making for innovation.

** New products -- Evaluation , Marketing research --
Data processing

32 Belz, Frank-Martin
Sustainability marketing : a global perspective / Frank-
Martin Belz and Ken Peattie.--2nd ed-- West Sussex: Wiley
, 2012.
xvi, 336p. 23cm.
ISBN : 9781119966197.
658.802 BEL 139856

** Marketing, Sustainability.

33 Blythe, Jim
Consumer behaviour / Jim Blythe.--2nd ed-- Los Angeles:
Sage Publications, 2013.
xx, 450p. 26cm.
ISBN : 9781446266458.
658.8342 BLY 139859

** Consumer behavior ,
   Top
 659   ADVERTISING and PUBLIC RELATIONS  
   34 McStay, Andrew
Creativity and advertising : affect, events and process /
Andrew McStay.-- London: Routledge, 2013. vi, 173p.
23cm.
ISBN : 9780415519557.
659.1 MAC 139833
Creativity and Advertising develops novel ways to
theorise advertising and creativity. Arguing that
combinatory accounts of advertising based on
representation, textualism and reductionism are of
limited value, Andrew McStay suggests that advertising
and creativity are better recognised in terms of the
èeventè. Drawing on a diverse set of philosophical
influences including Scotus, Spinoza, Vico, Kant,
Schiller, James, Dewey, Schopenhauer, Whitehead,
Bataille, Heidegger and Deleuze, the book posits a
sensational, process-based, transgressive, lived and
embodied approach to thinking about media, aesthetics,
creativity and our interaction with advertising.

** Advertising, Creative ability.
   Top
 790   SPORTS, GAMES and ENTERTAINMENT  
   35 Rein, Irving
Elusive fan: reinventing sports in a crowded marketplace
/ Irving Rein, Philip Kotler and Ben Shields.-- New York:
McGraw-Hill, 2006.
345p. 24cm.
ISBN : 9780071454094.
796.0698 REI 139855
World-renowned communication expert Irving Rein,
international marketing guru Philip Kotler, and
communication specialist Ben Shields deliver an
innovative new business model centered squarely on fan
satisfaction and retention. They give you the tools to
transform your sports product into an enduring brand-
immune to the vagaries of winning and losing-that quickly
adapts to changing market conditions. Along the way they
illustrate their points with fascinating case studies,.

** Sports --Marketing, Sports --Economic aspects,
Communication in marketing, Sports spectators --United
States, Professional sports --United States.

36 Rodrigues, Mario
Batting for the empire : a political biography of
Ranjitsinghji / Mario Rodrigues.-- New Delhi: Penguin
Books, 2003.
xiv, 277p. 20cm.
ISBN : 9780143029519.
796.35092 RAN 139530
This book sheds light on the contradictions between the
Sussex skipper and the Guajarati despot, and examines the
tangled relationships between the native states, British
India and the British. This is the definite biography of
a complex man who occupied centre stage in a complex era.

** Ranjitsinhji Vibhaji, Maharaja of Nawanagar, 1872-1933
Cricket players --India --Nawanagar (Princely State) --
Biography, Nawanagar (Princely State) --Kings and rulers
-Biography, Nawanagar (Princely State) --Biography.



37 Kala, D C
Jim Corbett of Kumaon / D C Kala.-- New Delhi: Penguin
Books, 2009.
viii, 162p. 22cm.
ISBN : 9780143068136.
799.260924 KOR 139540
Jim Corbett (1875 1955) was born in Naini Tal and spent
most of his life in the hills of Kumaon. He is considered
a hero for keeping the forested area intact and tracking
and killing maneating leopards. Jim Corbett of Kumaon,
the first extended biography of the great man, was
originally published in 1979 and remains an important and
pioneering source book. It evokes Corbett s life and
world with unrivalled knowledge and authenticity, perhaps
because the author too belonged to the mountains of
Kumaon and Garhwal so loved by Corbett. Jim Corbett of
Kumaon has been a great favourite of Corbett fans for
many years.

** Corbett, Jim, 1875-1955, Hunters --India --Biography.
   Top
 820   ENGLISH and OLD ENGLISH LITERATURES  
   38 Sophie Kinsella
Shopaholic takes Manhattan / Kinsella, Sophie.-- New York
: Batnam Dell, 2002.
386p. 17cm.
ISBN : 9780440241812.
823.92 KIN 140237

** British --New York (State) --New York --Fiction, Young
women --Fiction, Shopping --Fiction.

39 Sophie Kinsella
Shopaholic ties the knot / Kinsella, Sophie.-- New York:
Batnam Dell, 2003.
406p. 17cm.
ISBN : 9780440241898.
823.92 KIN 140238

** Bloomwood, Becky (Fictitious character) --Fiction,
British --New York (State) --New York --Fiction, Young
women --Fiction, Shopping --Fiction, Weddings --Fiction.
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 950   HISTORY OF ASIA  
   40 Chen, Kuan-Hsing
Asia as method : toward deimperialization / Kuan-Hsing
Chen.-- Durham: Duke University Press, 2010.
xix, 321p.23cm.
ISBN : 9780822346760.
950.072 CHE 140242
Centering his analysis in the dynamic forces of modern
East Asian history, Kuan-Hsing Chen recasts cultural
studies as a politically urgent global endeavor. He
argues that the intellectual and subjective work of
decolonization begun across East Asia after the Second
World War was stalled by the cold war. At the same time,
the work of deimperialization became impossible to
imagine in imperial centers such as Japan and the United
States. Chen contends that it is now necessary to resume
those tasks, and that decolonization, deimperialization,
and an intellectual undoing of the cold war must proceed
simultaneously.

** Culture --Study and teaching --East Asia,
Postcolonialism --East Asia, Globalization --East Asia,
East Asia --Study and teaching.

41 Jayakar, Pupul
Indira Gandhi : a biography / Pupul Jayakar.-- New Delhi:
Penguin Books, 1988.
xix, 539p. 19cm.
ISBN : 9780140114621.
954.051092 GAN 139537
When Indira Gandhi was brutally assassinated in 1984, she
had lived through India-s tortured liberation from the
British Empire, the bloody era of partition, and the
monumental difficulties associated with sustaining the
world-s largest and most troubled democratic nation. Now
comes a unique biography of the accomplished politician.

** Gandhi, Indira, 1917-1984 , Prime ministers -- India -
Biography , India -- Politics and government -- 1919-
1947 , India -- Politics and government -- 1947- ,
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