|
|
 |
|
|
|
New Arrivals
|
|
|
|
001
|
KNOWLEDGE |
| |
1 Novikov, Alexander M
Research methodology : from philosophy of science to
research design / Alexander M Novikov and Dmitry A
Novikov.-- Boca Raton: CRC Press, 2013. 123p. 25cm.
(Communications in cybernetics, systems science and
engineering, 3).
ISBN : 9781138000308.
001.42 NOV 139237
This book distinguishes itself in its integrated approach
towards scientific research, and studies the basics of
the methodology of scientific research and the
organization of scientific activity from the viewpoint of
systems science and system analysis. The book discusses
the basics of the methodology including philosophical,
psychological, epistemological and ethical/aesthetical
foundations, the characteristics of scientific activity,
including principles of scientific cognition, the means
and methods of scientific research, the organization of a
research implementation process and its chronological
structure and finally, the organization of a collective
scientific research design.
** Research -- Methodology, Science -- Philosophy.
|
| |
Top |
|
005
|
COMPUTER PROGRAMMING, PROGRAMS AND DATA |
| |
2 Sebastian-Coleman, Laura
Measuring data quality for ongoing improvement : a data
quality assessment framework / Laura Sebastian-Coleman.--
Amsterdam: Elsevier, 2013.
xxxix, 324p. 23cm.
ISBN : 9780123970336.
005.73 SEB 139130
This book provides a complete and clear-cut set of
instructions on how to measure data quality, record the
results, and act on those results. It also instructs for
doing so in a specific and reproducible way for making
work extremely useful for practitioners of the science of
measuring and improving data quality.
** Data structures (Computer science), Databases --
Quality control
3 Reeve, April
Managing data in motion : data integration best practice
techniques and technologies / April Reeve.-- Amsterdam:
Elsevier, 2013.
xxvii, 174p. 23cm.
ISBN : 9780123971678.
005.74 REE 139129
This book presents a vendor-neutral overview of the
different technologies and techniques for moving data
between computer systems including the emerging solutions
for unstructured as well as structured data types. It
explains, in non-technical terms, the architecture and
components required to perform data integration. It also
describes how to reduce the complexity of managing system
interfaces and enable a scalable data architecture that
can handle the dimensions of "Big Data".
** Data integration (computer science)
|
| |
Top |
|
070
|
NEWS MEDIA, JOURNALISM and PUBLISHING |
| |
4 Nofri, Sara
Cultures of environmental communication : a multilingual
comparison / Sara Nofri.-- Wiesbaden: Springer, 2013.
425p. 21cm.
ISBN : 9783658009519.
070.4493337094 NOF 139123
This book combines several research methods and a cross-
cultural, interdisciplinary perspective for investigating
environmental communication in the daily quality press of
Germany, Italy, Sweden and UK. It provides an in-depth
portrait of the features, the focus, the themes and
stakeholders involved, in different -cultures of
environment- and -cultures of communication-. It also
provides an insights and practical tools to analyze and
then evaluate environmental communication.
** Environmental protection -- Press coverage -- Europe,
Environmentalism -- Press coverage -- Europe, Mass media
and the environment -- Europe
|
| |
Top |
|
170
|
ETHICS |
| |
5 Widdows, Heather
Global ethics : an introduction / Heather Widdows.--
Durham: Acumen, 2011.
ix, 294p. 24cm.
ISBN : 9781844652822.
172.4 WID 139110
This book addresses some of the most pressing ethical
concerns today, including rogue states, torture, scarce
resources, poverty, migration, consumption, global trade,
medical tourism, and humanitarian intervention.
** Globalization -- Moral and ethical aspects, Political
ethics, International relations -- Moral and ethical
aspects.
|
| |
Top |
|
300
|
SOCIAL SCIENCES, SOCIOLOGY and ANTHROPOLOGY |
| |
6 Sahoo, Sarbeswar
Civil society and democratization in India :
institutions, ideologies and interests / Sarbeswar Sahoo.
-- London: Routledge, 2013.
xvii, 199p. 24cm.
(Routledge contemporary South Asia series, 66).
ISBN : 9780415659291.
300.954 SAH 139217
This book examines how Non-Governmental Organizations
(NGOs) contribute towards democratization in India and
what conditions facilitate or inhibit their contribution.
It assesses three different kinds of politics within
civil society è liberal pluralist, neo-Marxist, and
communitarian è which have had different implications in
relation to democratization.
** Non-governmental organizations -- India, Civil society
-- India, Democratization -- India.
|
| |
Top |
|
301
|
SOCIOLOGY and ANTHROPOLOGY |
| |
7 Back, Les (ed)
Live methods / Les Back and Nirmal Puwar: Wiley-Blackwell
, 2012.
(The Sociological review monographs).
ISBN : 9781444339598.
301 BAC 139135
This book includes experimentation, attentiveness,
collaboration, multimedia platforms, public sociology,
the game of social life and research, idiotic methods,
scavenging, mapping and topologies global in scope and
inter-woven by theoretical and methodological
considerations.
** Sociology -- Research, Sociology -- Methodology
|
| |
Top |
|
306
|
CULTURE and INSTITUTIONS |
| |
8 Ember, Melvin R
Cross-cultural research methods / Melvin R Ember and
Carol R Ember.--2nd ed-- Lanham: Altamira Press, 2009.
viii, 228p. 22cm.
ISBN : 9788131605882.
306.072 EMB 139084
This book shows how to describe, compare, and analyze
patterns that occur in different cultures, that is, how
to form and test anthropological, sociological,
psychological, medical, or political hypotheses about
cultural variation.
** Cross-cultural studies -- Methodology, Ethnology --
Comparative method.
9 Maiguashca, Bice (ed)
Contemporary political agency : theory and practice /
Bice Maiguashca and Raffaele Marchetti.-- London:
Routledge, 2013.
ix, 195p. 24cm.
(Routledge series on global order studies, 3).
ISBN : 9780415595308.
306.2 MAI 139218
This book explores and critically reflects on the theory
and practice of political agency in contemporary global
politics. In light of the changing relationship between
the state, the market and the society, it seeks to map
both theoretically and empirically contemporary forms of
global political agency.
** Political sociology, Social change, Agent (Philosophy)
10 Sholette, Gregory (ed)
It-s the political economy, stupid : the global financial
crisis in art and theory / Gregory Sholette and Oliver
Ressler (ed).-- New York: Pluto Press, 2013.
191p. : 25cm.
ISBN : 9780745333694.
306.342 SHO 139133
This book combines artistic responses to global economic
problems with analyses from leading radical theorists, to
expand the boundaries of critical approaches to the
financial meltdown and its consequences.
** Economics -- In art, Capitalism -- In art, Capitalism
- Political aspects
|
| |
Top |
|
320
|
POLITICAL SCEINCE |
| |
11 Crimmins, James E
Utilitarian philosophy and politics : Bentham-s later
years / James E Crimmins.-- London: Bloomsbury, 2011.
xi, 247p. 23cm.
(Continuum studies in British philosophy).
ISBN : 9780567337658.
320.01 CRI 139115
This book takes a unique look at intellectual project
from the point of view of the development of political
thought and later reassessment of Bentham-s own ideas. It
also argues that, despite being one of the most argued
over philosophers of the 19th century, Bentham remains
one of the most misunderstood of political philosophers.
** Political science -- Philosophy, Utilitarianism,
Bentham, Jeremy, -- 1748-1832
|
| |
Top |
|
330
|
ECONOMICS |
| |
12 Wisniewski, Mik
Mathematics for economics : an integrated approach / Mik
Wisniewski.--3rd ed-- New York: Palgrave Macmillan, 2013.
xx, 518p. 24cm.
ISBN : 9780230278929.
330.0151 WIS 139122
The book reflects a modular structure, in which concepts
are presented in student-friendly chunks. It illustrates
why economists need a particular mathematical skill or
technique and the key principles of that mathematical
technique are developed and applied to common economic
situations in order to improve understanding of economic
principles and behavior.
** Economics, Mathematical
13 Moller, Jorgen Orstrom
The Global economy in transition : debt and resource
scarcities / Jorgen Orstrom Moller.-- New Jersey: World
Scientific, 2013.
xviii, 327p. 25cm.
ISBN : 9789814494861.
330.9 MOL 139225
This book is a collection of essays written by
Ambassador, Professor Joergen Oerstroem Moeller from the
middle of 2009 to end of 2012, commenting on global
economic and political events, which reflect Moeller-s
judgment and evaluation on these issues. Part I deals
with global systems and possible long trends shaping the
future over the coming decades, as the current political
system and economic model, having run their course, come
to an end. Part II discusses how the era of scarcities
will change economic behaviour in terms of economic
models. Part III looks into the global debt problem,
which confines the world to low growth over one or two
decades as the world tries to get rid of the debt burden.
Part IV forms an analysis of what has happened in the
Euro zone and how the global debt crisis has compelled
the Europeans to take the next steps in integration and
address the shortcomings and flaws in the original
treaty from 1992. Part V turns to Asia and its future in
the global economy. It concentrates on Asian integration
and how the Asian countries will fare in the future under
much changed circumstances compared to how things looked
when the Asian adventure started some 30 - 40 years ago.
** Economics, Economic development, International trade.
14 Guo, Rongxing
Regional China : a business and economic handbook /
Rongxing Guo.-- New York: Palgrave Macmillan, 2013.
xxvii, 386p. 22cm.
ISBN : 9781137287663.
330.951 GUO 139120
This handbook provides an easy to use format, a broad
collection of data on China-s 31 provinces. It profiles
the geography, demography, economy, political environment
and business climates for each of these provinces.
** China -- Economic conditions -- 2000, China --
Politics and government -- 2002, China -- Economic policy
-- 2000
15 Roy, Tirthankar
An Economic history of early modern India / Tirthankar
Roy.-- London: Routledge, 2013.
x, 174p. 23cm.
ISBN : 9780415690645.
330.954029 ROY 139220
The death of the Mughal emperor Aurangzeb in 1707 until
the annexation of Maratha territories by the British East
India Company in 1818 was a period of transition for the
economy of India. This book focuses on these transitions,
and shows how a study of this period of Indian history
contributes to a deeper understanding of the long-run
patterns of economic change in India.
** India -- Economic conditions -- 18th century, India --
Economic conditions -- 19th century, Economic history.
|
| |
Top |
|
332
|
FINANCIAL ECONOMICS |
| |
16 Hirsa, Ali
Computational methods in finance / Ali Hirsa.-- Boca
Raton: CRC Press, 2013.
xxix, 414p. 25cm.
ISBN : 9781439829578.
332. 6457015195 HIR 139202
This book brings together a full spectrum of numerical
methods and schemes for pricing derivatives contracts and
related products. It addresses a majority of key
computational methods in finance, including transform
techniques such as Kalman and particle filters for
parameter estimation.
** Derivative securities -- Prices -- Mathematics
17 Sunderland, David
Financing the raj :the city of London and colonial India,
1858-1940 / David Sunderland.-- Woodbridge: The Boydell
Press, 2013.
viii, 240p. 24cm.
ISBN : 9781843837954.
332.4954 SUN 139224
This book presents an examination of the financial
relationship between the Indian government, as
represented by the India Office, and the City of London
during the period of direct British rule. It discusses
every aspect of the India Office-s activities, including
the movement of funds to and from India, and the purchase
of silver for India-s currency.
** India -- Economic policy -- 19th century, India --
Economic policy -- 20th century, Great Britain --
Colonies -- Economic policy.
|
| |
Top |
|
338
|
PRODUCTION |
| |
18 Barnes, Trevor J (ed)
The New industrial geography : regions, regulation and
institutions / Trevor J Barnes and Meric S Gertler.--
London: Routledge, 1999.
xxii, 325p. 23cm.
ISBN : 9780415513753.
338.6042 BAR 139077
This book highlights new perspectives in economic
geography. It focuses on historical and geographical
context, institutional embeddedness and tacit rules and
formal regulations, institutional economics which are
shown to be the perfect basis for understanding the
profound economic and geographical changes of the last
two decades and also to build a new kind of industrial
geography.
** Industrial location, Regional economics, Industrial
organization
19 Thirlwall, A P
Economic growth in an open developing economy : the role
of structure and demand / A P Thirlwall.-- Cheltenham:
Edward Elgar, 2013.
x, 189p. 22cm.
ISBN : 9781781955321.
338.9 THI 139105
This book provides a comprehensive critique of both old
and new growth theory, highlighting the importance of
economic growth for reducing poverty. The author
illustrates that orthodox growth theory continues to work
with -one-good- models and to treat factor supplies as
exogenously given, independent of demand. Orthodox trade
theory still ignores the balance of payments consequences
of different patterns of trade specialization when
assessing the welfare effects of trade. The author goes
on to present theory underpinned by up-to-date empirical
evidence that factors of production and productivity
growth are endogenous to demand, and that the structure
of production and trade matter for the long-run growth
performance of countries because of their impact on the
balance of payments.
** Economic development, Economic development --
Developing countries, Developing countries.
20 Mehta, Vijay
The Economics of killing : how the west fuels war and
poverty in the developing world / Vijay Mehta.-- London:
PlutoPress, 2012.
ix, 237p. 22cm.
ISBN : 9780745332253.
338.90091724 MEH 139117
This book describes how the power of global elites,
entrenched under globalization, has created a deadly
cycle of violence. It shows how Europe and the US
conspire with regional dictators to prevent countries
from developing advanced industries, and how this system
has fed terrorism. It also argues that a different world
is possible, based on policies of disarmament,
demilitarization and sustainable development.
** Military-industrial complex -- Economic aspects --
United States, Economic development -- Developing
countries, Politics and war -- Developing countries
21 Stefanska, Joanna Hafenmayer
The Future makers : a journey to people who are changing
the world and what we can learn from them / Joanna
Hafenmayer Stefanska and Wolfgang Hafenmayer.-- Sheffield
: Greenleaf Publishing, 2013.
vi, 248p. 23cm.
ISBN : 9781906093853.
338.927 HAF 139204
The book presents a toolkit on how to forge a career that
has a positive impact on the world. It is packed with
helpful suggestions for personal development and
reorientation - for a work life that will make happier
and deeply satisfied. It takes a journey to people whose
values and visions aren-t compartmentalized into corners
of their lives.
** Sustainability, Sustainable development, Social
responsibility of business
|
| |
Top |
|
339
|
MACROECONOMICS and RELATED TOPICS |
| |
22 Barbaroux, Nicolas
Monetary policy rule in theory and practice : facing the
internal vs external stability dilemma / Nicolas
Barbaroux.-- London: Routledge, 2013.
xv, 227p. 24cm.
(Routledge international studies in money and banking, 78)
ISBN : 9780415501804.
339.53 BAR 139111
This book uses case studies from France and Sweden, and
places them in the context of Keynes- argument from his
1923 -Tract on Monetary Reforms-, to support the argument
that the use of discretionary practices within a monetary
policy rule (such as in the Gold Standard era) is the
best approach. This book takes an innovative approach in
combining a theoretical analysis (mainly the work of New
Neoclassical Synthesis throughout Woodford-s model) a
history of economic thought analysis (based on the
monetary works from Wicksell, Cassel and Keynes) and an
historical study of central bank practices both in France
(based on Bank of France archives materials) and in
Sweden. The final section of the book explores the debate
on monetary policy rule in light of the 2008 financial
crisis.
** Monetary policy -- History.
23 Smithin, John
Essays in the fundamental theory of monetary economics
and macroeconomics / John Smithin.-- New Jersey: World
Scientific, 2013.
xv, 324p. 23cm.
ISBN : 9789814289160.
339.53 SMI 139222
This book provides a comprehensive overview of the
evolution of monetary theory over the three-quarters of
century, since the time of Keynes. This work traces the
evolution of monetary thought through the Keynesian
model, the monetarist model, new classical model, up to
the neo-Wickesellian models of the early 21st century.
** Money, Monetary policy, Economic policy.
|
| |
Top |
|
370
|
EDUCATION |
| |
24 Taber, Keith S
Classroom-based research and evidence-based practice : an
introduction / Keith S Taber.--2nd ed-- Los Angeles: Sage
Publications, 2013.
xii, 355p. 24cm.
ISBN : 9781446209226.
370.072 TAB 139132
This book offers a helpful overview of educational
research for those training to be teachers, or setting
out on classroom-based research projects. It illustrates
the nature and logic of the research process, and
supports readers in critically evaluating the strengths
and limitations of published studies. It also
demonstrates each stage of the research process -
including formulating research questions, selecting data
collection techniques and deciding on approaches to data
analysis - and usefully integrates each stage after
drawing relevant examples.
** Teaching -- Research
|
| |
Top |
|
371
|
SCHOOLS and THEIR ACTIVITIES; SPECIAL EDUCATION |
| |
25 Panneer, N K
Digital development in education / N K Panneer.-- New
Delhi: ALP Books, 2013.
247p. 22cm.
ISBN : 9789382215752.
371.33 PAN 138975
** Educational technology, Computer-assisted instruction.
|
| |
Top |
|
382
|
INTERNATIONAL COMMERCE |
| |
26 Heron, Tony
The Global political economy of trade protectionism and
liberalization : trade reform and economic adjustment in
textiles and clothing / Tony Heron.-- London: Routledge,
2012.
xvii, 188p. 22cm.
(RIPE series in global political economy, 36).
ISBN : 9780415454902.
382.45677 HER 139107
This book is based on detailed case studies of the
textiles and clothing sector in the EU, United States,
China, Caribbean Basin and sub-Saharan Africa. From this,
the book expands to discuss the origins of trade
protectionism and examine the wider political effects of
liberalization, offering an explanation of why a
successful conclusion to the WTO -Doha- round has proven
to be so elusive. The book argues that the regulation of
global trade - and the economic consequences that this
has for both developed and developing countries - has
been the result of the particular way in which trade
preferences are mediated through political institutions.
** Textile industry -- Government policy, Clothing trade
- Government policy, Protectionism.
|
| |
Top |
|
388
|
TRANSPORTATION; GROUND TRANSPORTATION |
| |
27 Savy, Michel
Freight transport and the modern economy / Michel Savy
and June Burnham.-- London: Routledge, 2013.
xxi, 374p. 24cm.
(Routledge studies in the modern world economy, 112).
ISBN : 9780415577502.
388.044 SAV 139106
This book treats freight transport as a whole system in
its technical, economic, social, political and
environmental context, in contrast to existing transport
literature focused on individual aspects, such as
transportation planning (usually for cars or passengers),
logistics (essentially management issues), or individual
transport modes.
** Freight and freightage, Freight and freightage --
Europe.
|
| |
Top |
|
519
|
PROBABILITIES and APPLIED MATHEMATICS |
| |
28 Hardin, James W
Generalized estimating equations / James W Hardin and
Joseph M Hilbe.--2nd ed-- Boca Raton: CRC Press, 2013.
xv, 261p. 24cm.
ISBN : 9781439881132.
519.544 HAR 139128
This book provides readers with a comprehensive
discussion of GEE and related models. It also offers a
thoroughly new presentation of model selection
procedures, including the introduction of an extension to
the QIC measure that is applicable for choosing among
working correlation structures.
** Generalized estimating equations
|
| |
Top |
|
658
|
GENERAL MANAGEMENT |
| |
29 Frederick, William C
Natural corporate management : from the Big Bang to Wall
Street / William C Frederick.-- Sheffield: Greenleaf
Publishing, 2012.
272p. 23cm.
ISBN : 9781906093808.
658.001 FRE 139205
This theoretically-innovative book proposes an agenda of
corporate actions to promote long-term sustainability and
economic well-being of business, its stakeholders, and
planetary citizens everywhere. It will be essential
reading for managers and researchers at all levels who
wish to engage seriously with the challenges of organic
life and its long-term sustainability.
** Management, Management -- Philosophy, Science and
industry
30 Haghirian, Parissa
Case studies in Japanese management / Parissa Haghirian
and Philippe Gagnon.-- New Jersey: World Scientific, 2011
xi, 301p. 23cm.
ISBN : 9789814340878.
658.00952 HAG 139208
This book provides a new opportunity for corporate
strategy analysis within a Japanese context. It is the
first academic textbook to be published in English which
regroups case studies to decorticate key concepts in
Japanese management. It-s clarified cases will benefit
business and humanities students who are researching
Japan, as well as professionals who work within this
sphere.
** Management -- Japan -- Case studies, Marketing --
Japan -- Case studies, Industrial management -- Japan --
Case studies
31 Tapiero, Charles S
Engineering risk and finance / Charles S Tapiero.-- New
York: Springer, 2013.
xviii, 508p. 23cm.
ISBN : 9781461462330.
658.155 TAP 139126
This book provides a strategic/game-like approach is
developed that recognizes that many risks and the
opportunities that such an environment implies for large
financial institutions confronted increasingly with a
complex and far more extensive regulation.
** Risk management, Engineering -- Management,
Engineering mathematics
32 Smith, Paul E
Organizational behaviour / Paul E Smith, Wendy Yellowley
and Marlyn Farmer.-- London: Routledge, 2012.
xiv, 211p. 26cm.
ISBN : 9781444135336.
658.3 SMI 139112
This book features: a clear and thought-provoking
introduction to organizational behavior, relevant,
cutting edge case studies with global focus, hot topics
such as emotional intelligence, corporate responsibility,
Generation Y and ethics keep you up-to-date with current
business thinking, summaries, activities, key theme boxes
and review questions to help reinforce your
understanding.
** Organizational behavior.
33 Lynton, Rolf P
Training for organizational transformation : for policy-
makers and change managers / Rolf P Lynton and Udai
Pareek.-- New Delhi: Sage Publications, 2000.
307p. 22cm.
Part 1: For policy-makers and change managers.
ISBN : 9780761994282.
658.31243 LYN 139083,part 1
This book Offers coverage of the field of training and
organizational development. The first section of this
book surveys the position training has in operating
systems, with its tasks, available approaches and
strategies, and their likely outcomes. The second section
deals with establishing particular objectives, scans the
range of methods to consider in reaching different
objectives, and the staff, time and other specifications
for each, and finally, program designs. The last section
is about managing programs developing group and climate,
trainers and styles, building in post-training supports,
and evaluating training to modify programs in light of
it.
** Employees -- Training of, Organizational change,
Organizational change -- Policy-making.
34 Forman, Ernest H
Decision by objectives : how to convince others that you
are right / Ernest H Forman and Mary Ann Selly.-- New
Jersey: World Scientific, 2001.
xviii, 402p. 21cm.
ISBN : 9789810241438.
658.403 FOR 139209
This book presents a very practical approach to decision-
making that has a sound theoretical foundation, known as
the analytic hierarchy process. It includes approaches to
prioritizing, evaluating alternative courses of action,
forecasting, and allocating resources by focusing on
objectives rather than alternatives alone. It also shows
the reader how to synthesize information from multiple
sources, analyses, and perspectives.
** Decision making, Management by objectives
35 Uhl, Axel (ed)
Business transformation management methodology / Axel Uhl
and Lars Alexander Gollenia.-- Surrey: Gower, 2013.
xxviii, 315p. 24cm.
ISBN : 9781409449805.
658.4063 UHL 139116
This handbook brilliantly combines art and science
marrying the experience and expertise of highly
successful practitioners with multi-disciplinary methods,
underpinned by the best practices of the leader in
enterprise technology solutions.
** Reengineering (Management), Organizational change --
Management, Management
36 Rimanoczy, Isabel
Big bang being : developing the sustainability mindset /
Isabel Rimanoczy.-- Sheffield: Greenleaf Publishing, 2013
xxiv, 226p. 23cm.
ISBN : 9781906093877.
658.408 RIM 139203
This book shows carefully researched case studies to
uncover the intriguing similarities and differences
between people who dedicate their lives to the greater
good.
** Social responsibility of business, Sustainability,
Executives
37 Reissner, Stefanie
Storytelling in management practice : dynamics and
implications / Stefanie Reissner and Victoria Pagan.--
London: Routledge, 2013.
viii,183p. 24cm.
(Management, organizations and society, 23).
ISBN : 9780415644334.
658.45 REI 139114
This book explains that storytelling has different
functions in management practice at different levels of
the organization, such as: Creating direction for the
organization, Translating strategic messages into
operational ones and supporting the professional
development of staff, Shaping the organization-s social
fabric through the sharing of personal stories. Aided by
a wealth of interviews and case studies, the book reveals
an analysis of the dynamic relationship between story,
storyteller, audience and organizational context.
** Communication in management, Communication in
organizations.
38 Bansemir, Bastian
Organizational innovation communities / Bastian Bansemir.
-- Fachmedien: Springer Gabler, 2013.
xviii, 180p. 21cm.
ISBN : 9783658013011.
658.514 BAN 139124
This book sheds light on community-based innovation
development within organizations based on qualitative as
well as quantitative research methods. It derives in
depth and surprising insights as well as hands on
recommendations to speed-up improve and foster innovation
development.
** Technological innovations -- Management, Research,
Industrial
39 Linton, Ian
Taking technology to the market : a guide to the critical
success factors in marketing technology / Ian Linton.--
Surrey: Gower, 2012.
170p. 25cm.
ISBN : 9781409435952.
658.8 LIN 139125
This book shows a project-based approach, providing
comprehensive guidelines for key strategic and tactical
marketing programs. It will help to understand the key
success factors for overcoming a range of marketing
challenges and give tools to put specific programs into
action quickly and effectively.
** Business, Engineering, High technology -- Marketing
40 Banasiewicz, Andrew D
Marketing database analytics : transforming data for
competitive advantage / Andrew D Banasiewicz.-- New York:
Routledge, 2013.
xix, 376p. 24cm.
ISBN : 9780415657884.
658.800285574 BAN 139109
This book presents a step-by-step process for
understanding and interpreting data in order to gain
insights to drive business decisions. The book: covers
the full spectrum of marketing analytics, from the
initial data setup and exploration, to segmentation,
behavioral predictions and impact quantification,
establishes the importance of database analytics,
integrating both business and marketing practice,
provides a theoretical framework that explains the
concepts and delivers techniques for analyzing data.
** Marketing -- Databases, Marketing -- Data processing,
Database management.
41 Zimmerman, Alan
Business to business marketing management : a global
perspective / Alan Zimmerman and Jim Blythe.--2nd ed--
London: Routledge, 2013.
xxiv, 498p. 24cm.
ISBN : 9780415537032.
658.804 ZIM 139104
This book takes a global viewpoint, with an international
author team and cases from across the globe. Other
features of this book include: placement of B2B in a
strategic marketing setting, full discussion of strategy
in a global setting including hyper competition, full
chapter on ethics early in the text, detailed review of
global B2B services marketing, trade shows and market
research.
** Marketing -- Management.
|
| |
Top |
|
790
|
SPORTS, GAMES and ENTERTAINMENT |
| |
42 Needham, Anuradha Dingwaney
New Indian cinema in post-independence India : the
cultural work of Shyam Benegal-s films / Anuradha
Dingwaney Needham.-- London: Routledge, 2013.
xvii, 218p. 24cm.
(Intersections (London, England), 8).
ISBN : 9780415693974.
791.430233092 BEN 139236
The book examines the filmmaker’s focus on women by
highlighting his subtle and critical engagement with a
truism of Indian nationalism: women’s centrality to the
(nation-) state’s negotiation with modernity. It looks at
the importance Benegal accords to history - its little
known, contested, or iconic events and figures è in
crafting national culture and identities, and goes on to
discuss the filmmaker’s nuanced representation of the
developmental agendas of the nation-state. The book
presents an account of the relationship of historical
film and fiction to official history, and provides a
fuller understanding of Indian cinema, and how it is
shaped by as well as itself shapes national imperatives.
** Benegal, Shyam, -- 1934- -- Criticism and
interpretation, Benegal, Shyam, -- 1934-, Film.
43 Gokulsing , K. Moti (ed)
Routledge handbook of Indian cinemas / K. Moti Gokulsing
and Wimal Dissanayake.-- London: Routledge, 2013.
xv, 470p. , 25cm.
ISBN : 9780415677745.
791.430954 GOK 139134
This handbook provides a comprehensive and cutting edge
survey of Indian cinemas, discussing popular,
parallel/new wave and regional cinemas as well as the
spectacular rise of bollywood. It is an invaluable
resource for students and academics of South Asian
Studies, Film Studies and Cultural Studies.
** Motion pictures -- India -- History, Motion picture
industry -- India -- History, Motion picture industry
|
| |
Top |
|
790
|
SPORTS,GAMES and ENTERTAINMENT |
| |
44 Jess-Cooke, Carolyn
Film sequels : theory and practice from Hollywood to
Bollywood / Carolyn Jess-Cooke.-- Edinburgh: Edinburgh
University Press, 2009.
viii, 166p. 24cm.
ISBN : 9780748626038.
791.4375 JES 139223
Drawing upon a wide range of filmic examples from early
cinema to the 21st century, this book reveals the
increasing popularity of, and experimentation with, film
sequels as a central dynamic of Hollywood cinema, and
aims to account for some of the major critical contexts
within which sequelisation operates by exploring sequel
production beyond box office figures.
** Film sequels.
|
| |
Top |
|
890
|
OTHERS LITERATURES |
| |
45 Karnad, Girish
Tughlaq / Girish Karnad.-- New Delhi: Oxford University
Press, 1972.
xxvii, 116p. 22cm.
ISBN : 9780198077138.
894.8142 KAR 139103
This book tells the story of Muhammad Bin Tughlaq, the
brilliant but spectacularly unsuccessful fourteenth-
century ruler of Delhi whose policies and actions bear a
striking resemblance with the realities that have
unfolded in -contemporary- India.
** Historical drama, Kannada -- Translations into English
Muhammad bin Tughlaq, -- Sultan of Delhi, --
approximately 1290-1351 -- Drama.
910 GEOGRAPHY and TRAVEL
46 Morrison, Alastair M
Marketing and managing tourism destinations / Alastair M
Morrison.-- London: Routledge, 2013.
xxxiii, 596p. 25cm.
ISBN : 9780415672504.
910.688 MOR 139108
This book focuses on how destination marketing is
planned, implemented and evaluated as well as the
management and operations of destination marketing and
management organizations, how they conduct business,
major opportunities, challenges and issues they face to
compete for the global leisure and business travel
markets.
** Tourism -- Marketing, Tourism -- Management.
|
| |
Top |
|
|
