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New Arrivals
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001
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KNOWLEDGE |
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1 Sarvary, Miklos
Gurus and oracles : the marketing of information / Miklos
Sarvary.-- Cambridge: The MIT Press, 2012.
xv, 176p.23cm.
ISBN : 9780262016940.
001.0688 SAR 135926
In Gurus and Oracles, Miklos Sarvary describes the
information industry--the far-flung universe of companies
whose core business is to sell information to decision
makers. Sarvary highlights the special characteristics of
information and knowledge and analyzes the unusual
behaviors of the markets for them. He shows how
technology contributes to the spectacular growth of this
sector and how new markets for information change our
economic environment.
** Information services industry , Information networks ,
Information technology
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027
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GENERAL LIBRARIES |
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2 MacDonald, Karen (ed)
Business librarianship and entrepreneurship outreach /
Karen MacDonald and Hal Kirkwood.-- London: Routledge,
2012.
vii, 106p. 25cm.
ISBN : 9780415689762.
027.69 MAC 135917
This book was published as a special double issue of the
-Journal of business and finance librarianship-.
** Business information services , Entrepreneurship ,
Business information services -- Case studies ,
Entrepreneurship -- Case studies
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153
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MENTAL PROCESSES and INTELLIGENCE |
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3 Ryan, Richard M (ed)
The Oxford handbook of human motivation / Richard M Ryan.
-- Oxford: Oxford University Press, 2012.
xvii, 579p. 26cm.
ISBN : 9780195399820.
153.8 RYA 136004
Motivation is that which moves us to action. Human
motivation is thus a complex issue, as people are moved
to action by both their evolved natures and by myriad
familial, social and cultural influences. The Oxford
Handbook of Human Motivation collects the top theorists
and researchers of human motivation into a single volume,
capturing the current state-of-the-art in this fast
developing field. The book includes theoretical overviews
from some of the best-known thinkers in this area,
including chapters on Social Learning Theory, Control
Theory, Self-determination theory, Terror Management
theory, and the Promotion and Prevention perspective.
** Motivation (Psychology),
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302
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SOCIAL INTERACTION |
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4 Albarran, Alan B (ed)
The Handbook of Spanish language media / Alan B Albarran.
-- New York: Routledge, 2009.
xix, 316p. 24cm.
ISBN : 9780415991018.
302.23098 ALB 135900
The Handbook of Spanish Language Media provides an
overview of the field and its emerging issues. This
Handbook will serve as the definitive source for scholars
interested in this emerging field of study, not only to
provide background knowledge of the various issues and
topics relevant to Spanish language media, but also to
establish directions for future research in this rapidly
growing area.
** Mass media --Latin America, Hispanic American mass
media, Mass media --Spain,
5 Curran, James
Misunderstanding the internet / James Curran, Natalie
Fenton and Des Freedman.-- London: Routledge, 2012.
194p. 23cm.
ISBN : 9780415579582.
302.231 CUR 136002
The growth of the internet has been spectacular. There
are now more 1.5 billion internet users across the globe,
about one quarter of the world-s population. This is of
enormous significance for the economic, political and
social life of contemporary societies. However, much
popular and academic writing about the internet takes a
technologically deterministic view, assuming that the
internet-s potential will be realised in essentially
transformative ways. The book has a simple three part
structure: Part 1 looks at the history of the internet,
and offers an overview of the internet-s place in society
Part 2 focuses on the control and economics of the
internet Part 3 examines the internet-s political and
cultural influence Misunderstanding the Internetis a
polemical, sociologically and historically informed
textbook that aims to challenge both popular myths and
existing academic orthodoxies around the internet
** Internet --Social aspects ; Internet --Economic
aspects ; Internet --Political aspects ; Social
networking
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304
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FACTORS AFFECTING SOCIAL BEHAVIOR |
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6 Schnurr, Matthew A (ed)
Natural resources and social conflict : towards critical
environmental security / Matthew A Schnurr and Larry A
Swatuk.-- New York: Palgrave Macmillan, 2012.
xvi, 247p. 22cm.
(International political economy series).
ISBN : 9780230297838.
304.2 SCH 136003
This volume brings together international scholars
reflecting on the theory and practice of international
security, human security, natural resources and
environmental change. It contributes by -centering the
margins- and privileging alternative conceptions and
understandings of environmental (in)security.
** Environmental policy , Environmental justice , Social
conflict ,
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330
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ECONOMICS |
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7 Canterbery, E Ray
The Making of economics / E Ray Canterbery.--4th ed-- New
Jersey: World Scientific, 2010.
xvii, 243p. 24cm.
V.3- The radical assault.
ISBN : 9789812837721.
330.09 CAN 135929,vol. 3
Begins with the persona of Karl Marx and his soulmate
Friedrich Engels, the most radical of all, continuing
with the central ideas of Marx, including his theory of
capitalism and an understanding of why, in Marx-s view,
capitalism is doomed. This book analyzes the Post
Keynesians- claim to be the legitimate heirs to
Keynesianism.
** Economics -- History
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332
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FINANCIAL ECONOMICS |
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8 Shiller, Robert J
Finance and the good society / Robert J Shiller.--
Princeton: Princeton University Press, 2012.
xiii, 288p. 24cm.
ISBN : 9780691154886.
332 SHI 135922
The reputation of the financial industry could hardly be
worse than it is today in the painful aftermath of the
2008 financial crisis. In this book, the author argues
that, rather than condemning finance, we need to reclaim
it for the common good. It shows how society can once
again harness the power of finance for the greater good.
** Finance -- History , Capitalism -- History , Social
justice -- History
9 Pringle, Robert
The Money trap : escaping the grip of global finance /
Robert Pringle.-- New York: Palgrave Macmillan, 2012.
xxvii, 300p. 22cm.
ISBN : 9780230392748.
332.042 PRI 136001
The world economy is caught in a money trap. Existing
monetary arrangements meet the needs neither of the
ageing societies of the West nor of younger emerging
economies. This in-depth analysis explains how the world
got into the grip of global finance - and how it can
escape, with a growing demand for reform.
** International finance , Monetary policy ,
International economic relations,
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333
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ECONOMICS OF LAND and ENERGY |
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10 Kagawa, Shigemi
Frontiers of environmental input-output analysis /
Shigemi Kagawa.-- London: Routledge, 2012.
xiv, 249p. 23cm.
ISBN : 9780415674485.
333.7913 KAG 135923
The major aim of this book is to provide not only a
comprehensive overview of environmental IOA from 1930s to
the present but also the frontiers of environmental IOA
including energy structural decomposition analysis,
spatial energy structural decomposition analysis, multi-
regional waste make-use analysis, augmented waste input-
output analysis, dynamic structural decomposition
analysis with product lifetime distributions, and
endogenous input-output analysis with product lifetime
distributions to professionals, practitioners, and
students. This book presents a novel dynamic structural
decomposition analysis to evaluate the effects of the
product lifetime shifts and structural changes such as
technological changes and final demand shifts on the life
cycle energy consumptions.
** Energy consumption -- Case studies , Input-output
analysis
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337
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INTERNATIONAL ECONOMICS |
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11 Shrivastava, O S
International economics / O S Shrivastava.-- New Delhi:
Concept Publishing, 2011.
xii, 428p. 24cm.
ISBN : 9788180697906.
337 SHR 135933
This book has been tailor-made for the students of M.A.
and M.Phil Economics It not only covers the latest UGC
syllabus of 2002 but also all the variants of all the
Universities of India. The topics relating to the
commercial policies have now become less relevant in the
sense that the world has moved full circle from
interventionist regimes to the free trade regimes under
WTO. Under the WTO regime, the orientation had to be
changed.
** International economic relations 2. International
trade
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338
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PRODUCTION |
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12 Majumdar, Sumit K
India-s late, late industrial revolution : democratizing
entrepreneurship / Sumit K Majumdar.-- Cambridge:
Cambridge University Press, 2012.
xxv, 426p. 23cm.
ISBN : 9781107032996.
338.0954 MAJ 135993
There is a paradox at the heart of the Indian economy.
Indian businessmen and traders are highly industrious and
ingenious people, yet for many years Indian industry was
sluggish and slow to develop. This important new book
catalogues and explains this revolution through a
combination of rigorous analysis and entertaining
anecdotes about India-s entrepreneurs, Indian firms-
strategies and the changing role of government in Indian
industry. This analysis shows that there is a strong case
for a manufacturing focus so that India can replicate the
success stories of Asian countries such as Japan, South
Korea and China.
** Industrialization --India , Entrepreneurship --India ,
Industrial policy --India,
13 Godart, Frederic
Unveiling fashion : business, culture, and identity in
the most glamorous industry / Frederic Godart.-- New York
: Palgrave Macmillan, 2012.
xiv, 208p. 24cm.
ISBN : 9780230358355.
338.47687 GOD 135913
Proposing a comprehensive account of the global fashion
industry this book aims to present fashion as a social
and cultural fact. Drawing on six principles from the
industry, Godart guides the reader through the economic,
social and political arena of the world-s most glamorous
industry.
** Clothing trade
14 Singh, Raman
Economic development and planning / Raman Singh.-- Jaipur
: ABD Publishers, 2011.
vi, 304p. 22cm.
ISBN : 9788183763141.
338.9 SIN 135931
This book imparts the basic information about the
economic development and planning of the world.
** Economic conditions
15 Hukkinen, Janne
Sustainability networks : cognitive tools for expert
collaboration in social-ecological systems / Janne
Hukkinen.-- London: Routledge, 2008.
x, 192p. 23cm.
ISBN : 9780415619790.
338.927 HUK 135910
Sustainability is a word that means different things
depending on who is using it, thus underlining the
potential problems involved in experts from different
fields teaming up to tackle sustainability problems. This
book shows how sustainability is understood by academics
and professionals alike.
** Sustainable development , Natural resources -- Lapland
-- Management -- Case studies , Reindeer herders --
Lapland , Environmental management
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339
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MACROECONOMICS and RELATED TOPICS |
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16 Bouthillier, Yves Le (ed)
Poverty alleviation and environmental law / Yves Le
Bouthillier and others.-- Cheltenham: Edward Elgar, 2012.
xii, 349p. 23cm.
ISBN : 9781781003282.
339.46 BOU 136006
This timely book explores the complex relationship
between the alleviation of poverty and the protection of
the environment. There is every reason to believe that
these issues are in many ways interdependent. However
this book demonstrates that there are situations where
alleviation of poverty and the protection of the
environment appear to be in a fraught relationship. This
interdisciplinary study will appeal to academics and
students in environmental law and other environmental
disciplines, environmental policy makers and NGOs
interested in issues of poverty, environment and
indigenous peoples.
** Poverty -- Prevention , Environmental law , Poverty
alleviation , Environmental law ,
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346
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PRIVATE LAW |
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17 Blakeney, Michael
Intellectual property enforcement : a commentary on the
anti-counterfeiting trade agreement (ACTA) / Michael
Blakeney.-- Cheltenham: Edward Elgar, 2012. xi, 394p.
23cm.
ISBN : 9781849800037.
346.048 BLA 135996
This important book is the first detailed analytical
treatment of the Anti-Counterfeiting Trade Agreement
(ACTA) and its impact on intellectual property
enforcement. The ACTA had been formulated to deal with
the burgeoning growth in the trade in counterfeit and
pirate products which was estimated to have increased ten
fold since the promulgation of the TRIPS Agreement in
1994. This book will strongly appeal to intellectual
property rights policy makers, legal practitioners,
academics and students. .
** Intellectual property (International law),
18 Rimmer, Matthew (ed)
Intellectual property and emerging technologies : the new
biology / Matthew Rimmer and Alison McLennan.--
Cheltenham: Edward Elgar, 2012.
xv, 482p. 24cm.
(Queen Mary studies in intellectual property).
ISBN : 9781849802468.
346.048 RIM 135995
This unique and comprehensive collection investigates the
challenges posed to intellectual property by recent
paradigm shifts in biology. It explores the legal
ramifications of emerging technologies, such as genomics,
synthetic biology, stem cell research, nanotechnology,
and bio-discovery. Intellectual Property and Emerging
Technologies will appeal to policy makers, legal
practitioners, business managers, inventors, scientists,
and researchers.
** Technological innovations --Law and legislation;
Intellectual property; Biotechnology --Law and
legislation Biotechnology --Patents;
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352
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GENERAL CONSIDERATIONS OF PUBLIC ADMINISTRATIO |
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19 Liebert, Hugh (ed)
Executive power in theory and practice / Hugh Liebert,
Gary L McDowell and Terry L Price.-- New York: Palgrave
Macmillan, 2012.
xvi, 222p. 21cm.
ISBN : 9780230339965.
352.2350973 LIE 135920
Since September 11, 2001, long-standing debates over the
nature and proper extent of executive power have assumed
a fresh urgency. In this book eleven leading scholars of
American politics and political theory address the idea
of executive power.
** Executive power 2. Executive power -- United States
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363
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OTHER SOCIAL PROBLEMS and SERVICES |
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20 Prakash, Anjal (ed)
Interlacing water and human health : case studies from
South Asia / Anjal Prakash, Saravanan V S and Jayati
Chourey.-- Los Angeles: Sage Publications, 2012.
xxvi, 470p. 22cm.
ISBN : 9788132107255.
363.610954 PRA 135936
The book looks at the linkage between water and health in
an integrated manner, and is not based on the -absence of
disease- syndrome. The curative, preventive, and adaptive
aspects of the public-health problem have also been
delved into. Among other areas, the articles deal with
water and health with reference to water supply,
sanitation, water pollution, natural disasters,
urbanization, and industrialization. Armed with the
latest research and case studies from South Asia, the
book calls for a comprehensive understanding and better
integration of water and health issues in the region.
** Water-supply -- Health aspects -- South Asia , Water-
supply -- Health aspects -- South Asia -- Case studies
21 Fragile Earth : views of a changing world.-- London:
HarperCollins, 2006.
272p. 29cm.
ISBN : 9780007233144.
R 363.7 FRA 135832(Ref.)
This highly visual book reviews the changes that are
happening now and discusses their implications for all of
us.
** Natural disasters , Meteorology , Earth sciences ,
Earth , Environmental Science
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519
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PROBABILITIES and APPLIED MATHEMATICS |
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22 Peterson, Martin
An introduction to decision theory / Martin Peterson.--
Cambridge: Cambridge University Press, 2009.
x, 317p. 24cm.
ISBN : 9780521716543.
519.542 PET 135930
This clearly written introduction covers all main aspects
of decision theory and features a full glossary and over
100 exercises.
** Decision making , Decision making -- Mathematical
models , Bayesian statistical decision theory , Game
theory
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658
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GENERAL MANAGEMENT |
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23 Smith, Neil
How excellent companies avoid dumb things : breaking the
8 hidden barriers that plague even the best businesses /
Neil Smith and Patricia O-Connell.-- New York: Palgrave
Macmillan, 2012.
xiii, 226p. 24cm.
ISBN : 9781137003065.
658.4 SMI 135927
A corporate manifesto for overcoming obstacles to
professional success identifies the reasons why companies
often make questionable decisions, outlining 12 fast-
track principles of business transformation that discuss
the involvement of CEOs, personal accountability and
increasing revenue instead of cutting costs.
** Organizational effectiveness 2. Decision making 3.
Psychology, Industrial
24 Sarkar, Jayati
Corporate governance in India / Jayati Sarkar and Subrata
Sarkar.-- Los Angeles: Sage Publications, 2012.
xliii, 562p. 22cm.
ISBN : 9788132107231.
658.400954 SAR 135874
Corporate Governance in India is an authoritative
discourse on the current state of corporate governance in
India. Beginning with an analysis of its evolution, the
authors discuss the effectiveness and applicability of
corporate governance mechanisms in the context of the
institutional structure within which Indian companies
operate. In this volume, the authors take the readers
through an in-depth coverage of six important corporate
governance mechanisms: Ownership structure, Board of
directors, Executive compensation, Auditor and the audit
committee, Market for corporate control, Disclosure and
enforcement. Along with a convenient logical structure,
the book provides a comprehensive coverage of the
governance mechanisms of Indian corporations, especially
in light of the international research in the area.
** Corporate governance --India, Interim executives,
Theory of constraints (Management)
25 Maria, Eleonora Di (ed)
Exploring knowledge-intensive business services :
knowledge management strategies / Eleonora Di Maria,
Roberto Grandinetti and Barbara Di Bernardo.-- New York:
Palgrave Macmillan, 2012.
xviii, 277p. 22cm.
ISBN : 9780230358591.
658.4038 DIM 135921
Provides an updated view of knowledge management
strategies of knowledge-intensive business services
(KIBS) by focusing on how those firms manage innovation
in their value chains and at the territorial level.
Offers an original analysis of key processes of KIBS,
specializing in design, professional firms and
information technology.
** Knowledge management 2. Technological innovations 3.
Business services
26 Melkas, Helina (ed)
Practice-based innovation : insights, applications and
policy implications / Helina Melkas and Vesa Harmaakorpi.
-- Heidelberg: Springer, 2012.
viii, 452p. 24cm.
ISBN : 9783642217227.
658.406 MEL 135816
The book describes and analyses the new environment for
innovation, it does this with an emphasis on yet
uncharted regions within the field of practice-based
innovation, coming up with guidelines for innovation
policy measures needed in order to realise this. While it
focuses on these policies it also takes into account
multi actor innovation processes, user-driven innovation,
"related variety" and many other aspects, aspects such
as, just to name a few: communicating creative processes
and distributing practice-based innovation, then there is
creativity itself, encompassing new fields of knowledge
and expertise.
** Creative ability in technology 2. Technological
innovations - Government policy 3. Economics 4. Business
planning
27 Rotini, Federico
Re-engineering of products and processes : how to achieve
global success in the changing marketplace / Federico
Rotini, Yuri Borgianni and Gaetano Cascini.-- London:
Springer-Verlag, 2012.
xi, 164p. 23cm.
ISBN : 9781447140160.
658.4063 ROT 135903
Whilst previous methods for business process
reengineering have focused on time and cost reduction
policies to preserve competitive services and products,
Re engineering of Products and Processes: How to Achieve
Global Success in the Changing Marketplace presents a new
approach which aims to include aspects that impact the
customer perceived value. This original approach is
described step-by-step, explaining the theory through
examples of performable tasks and the selection of
relevant tools according to the nature of the problem. Re
engineering of Products and Processes: How to Achieve
Global Success in the Changing Marketplace provides a
scientific reference for researchers and PhD students
working in several fields of the Industrial Engineering:
mechanical, electric, electronic sectors and, more in
general, all the industrial areas where there are needs
to design innovative products.
** Reengineering (Management)
28 Chambers, Ian
Plan for the planet : a business plan for a sustainable
world / Ian Chambers and John Humble.-- Surrey: Gower,
2012.
xxi, 326p. 24cm.
ISBN : 9781409445890.
658.4083 CHA 135912
The world struggles with increasing threats to global
sustainability, caused by population growth, overuse of
fresh water resources, depletion of biodiversity, and
reliance on non-renewable energy sources. This title
outlines a co-ordinated approach to tackling the global
challenges we face which can be implemented at every
level.
** Sustainable development , Environmental economics ,
Social responsibility of business
29 Griffiths, Tony
Corporate catalyst : a chronicle of the (mis)management
of Canadian business from a veteran insider / Tony
Griffiths.-- Mississauga: Wiley, 2012.
xiii, 338p. 23cm.
ISBN : 9781118152867.
658.4092 GRI 135919
In Corporate Catalyst: A Chronicle of the (Mis)Management
of Canadian Business from a Veteran Insider, Tony
Griffiths gives readers a ringside seat on the many
boardroom and corporate battles that he both fought and
witnessed through the nearly six decades of his
productive and colourful career.In the book-s many
cautionary tales, Griffiths warns against mixing the
roles of governance and management and shows the marked
tendency of executives to take up residence far from
reality when times get tough.
** Griffiths, Tony, -- 1930- 2. Chief executive officers
- Canada -- Biography 3. Businessmen -- Canada --
Biography 4. Corporate governance -- Canada 5. Industrial
management -- Canada
30 Kipping, Matthias (ed)
The Oxford handbook of management consulting / Matthias
Kipping and Timothy Clark.-- Oxford: Oxford University
Press, 2012.
xix, 558p. 25cm.
ISBN : 9780199235049.
658.46 KIP 136005
Management consultants of various kinds play an important
role in the world of business, and within other types of
organization. The Oxford Handbook of Management
Consulting is a comprehensive overview of thinking and
research on management consultancy with contributions
from leading international scholars.
** Business consultants, Management,
31 Gross, John M
Kanban made simple : demystifying and applying Toyota-s
legendary manufacturing process / John M Gross and
Kenneth R Mclnnis.-- New Delhi: BPI India, 2012.
viii, 259p. 23cm.
ISBN : 9788184975352.
658.5 GRO 135882
Originally develop at Toyota, the manufacturing process
known as tkarbont has helped revolutionize how
corporations and supplies achieve maximum efficiency in
getting products to and from manufacturing by keeping
your production line tliquidt at all time. When
implemented property, the karbon technique minimizes
waste, prevents overproduction and ensures quick response
to change and problems. Karbon made simple is a step-by
step guide to incorporating the ingenuity of the karbon
system into any manufacturing environment. This easy-to-
follow guide shows you how to establish project goals,
form a karbon team and design the process from start to
finish.
** Production control, Factory management,
32 Ellis, Nick
Business-to-business marketing : relationships, networks
and strategies / Nick Ellis.-- Oxford: Oxford University
Press, 2011.
xxvii, 351p. 24cm.
ISBN : 9780199551682.
658.8 ELL 135934-135935
The book provides a comprehensive introduction to the
main theoretical and managerial issues of B2B marketing.
It shows the significance of B2B marketing in modern
economies within the complex network of buying and
selling relationships between organizations.
** Industrial marketing 2. Business planning 3.
Organizational behavior
33 Coussement, Kristof
Marketing research with SAS Enterprise guide / Kristof
Coussement, Nathalie Demoulin and Karine Charry.-- Surrey
: Gower, 2011.
xiv, 302p. 24cm.
ISBN : 9781409426769.
658.83028555 COU 135911
Marketing Research with SAS Enterprise Guide provides a
detailed explanation of the SAS(R) Enterprise Guide
software. Using 236 screen shots and based on a step-by-
step approach and real managerial situations, it guides
the reader to an understanding of the use of statistical
methods.
** Marketing research -- Data processing , SAS (Computer
file) , Enterprise guide
34 Hausman, Daniel M
Preference, value, choice, and welfare / Daniel M Hausman
-- Cambridge: Cambridge University Press, 2012.
xiv, 153p. 23cm.
ISBN : 9781107015432.
658.8343 HAU 136007
This book is about preferences, principally as they
figure in economics. It also explores their uses in
everyday language and action, how they are understood in
psychology and how they figure in philosophical
reflection on action and morality. Hausman argues, that
the predictions and explanations economists offer rely on
theories of preference formation that are in need of
further development, and he criticizes attempts to define
welfare in terms of preferences and to define preferences
in terms of choices or self-interest. The analysis
clarifies the relations between rational choice theory
and philosophical accounts of human action.
** Consumerist preferences, Preferences (Philosophy),
Value Rational choice theory,
35 Pearson, Bryan
The Loyalty leap : turning customer information into
customer intimacy / Bryan Pearson.-- London: Portfolio /
Penguin, 2012.
263p. 23cm.
ISBN : 9781591844914.
658.8343 PEA 135999
The Loyalty Leap arrives at a crucial time, illuminating
the best practices for responsibly selecting, collecting,
and employing customer data--the raw material of todayts
marketing industry. Supplemented with compelling
corporate stories and the results from an extensive 2011
consumer survey, it provides a snapshot of consumer
attitudes about privacy and the use of personal
information for marketing and business purposes.
** Customer loyalty , Customer relations , Marketing --
Data processing , Market surveys,
36 Edwards, John
Leveraging web services : planning, building, and
integration for maximum impact / John Edwards.-- New
Delhi: BPI India, 2012.
xvii, 204p. 23cm.
ISBN : 9788184975376.
658.84 EDW 135937
Web services are a group of closely related, emerging
technologies based on an open, Internet-centric
infrastructure. They are the driving force that makes
corporate portals work, and the best, most economic way
of making content and services available to everyone
within a corporation, as well as all of its suppliers and
customers. The book uses case studies and interviews to
take readers inside top real-world enterprises that have
conceptualized, developed, and implemented this new
technology. Featuring examples from Oracle, Microsoft,
Sun Microsystems, Procter and Gamble, and Amazon.com,
Leveraging Web Services offers a compelling examination
of how the technology can be used for superior results.
** Information technology - Management - Case studies 2.
Web services - Case studies 3. Business enterprises -
Data processing - Case studies 4. Application software
37 Singh, Nitish
Localization strategies for global e-business / Nitish
Singh.-- Cambridge: Cambridge University Press, 2012.
xiv, 331p. 25cm.
ISBN : 9781107008892.
658.872 SIN 135998
The acceleration of globalization and the growth of
emerging economies present significant opportunities for
business expansion. One of the quickest ways to achieve
effective international expansion is by leveraging the
web, which allows for technological connectivity of
global markets and opportunities to compete on a global
basis. To systematically engage and thrive in this
networked global economy, professionals and students need
a new skill set, one that can help them develop, manage,
assess and optimize efforts to successfully launch
websites for tapping global markets. This book provides a
comprehensive, non-technical guide to leveraging website
localization strategies for global e-commerce success. It
contains a wealth of information and advice, including
strategic insights into how international business needs
to evolve and adapt in light of the rapid proliferation
of the -Global Internet Economy-. It also features
step-by-step guidelines to developing, managing and
optimizing international-multilingual websites and
insights into cutting-edge web localization strategies.
** Electronic commerce, International trade, Business
networks, Internet marketing,
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CHEMICAL ENGINEERING |
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38 Nuttall, William J (ed)
The Future of Helium as a natural resource / William J
Nuttall, Richard H Clarke and Bartek A Glowacki.-- London
: Routledge, 2012.
xxxix, 330p. 23cm.
ISBN : 9780415576970.
665.822 NUT 135924
The book reveals the changing dynamics of the helium
industry on both the supply-side and the demand-side. The
helium industry has a long-term future and this important
gas will have a role to play for many decades to come.
Major new users of helium are expected to enter the
market, especially in nuclear energy (both fission and
fusion). Prices and volumes supplied and expected to rise
and this will prompt greater efforts towards the
development of new helium sources and helium conservation
and recycling.
** Helium , Helium -- Industrial applications
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