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004 DATA PROCESSING and COMPUTER SCIENCE

 

170 ETHICS

 

302 SOCIAL INTERACTION

 

305 SOCIAL GROUPS

 

320 POLITICAL SCEINCE

 

322 RELATION OF STATE TO ORGANIZED GROUPS

 

327 INTERNATIONAL RELATIONS

 

332 FINANCIAL ECONOMICS

 

333 ECONOMICS OF LAND and ENERGY

 

337 INTERNATIONAL ECONOMICS

 

338 PRODUCTION

 

339 MACROECONOMICS and RELATED TOPICS

 

361 SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL

 

363 OTHER SOCIAL PROBLEMS and SERVICES

 

382 INTERNATIONAL COMMERCE

 

657 ACCOUNTING

 

658 GENERAL MANAGEMENT

 

800 LITERATURE, RHETORIC and CRITICISM

 

820 ENGLISH and OLD ENGLISH LITERATURES

 


 004   DATA PROCESSING and COMPUTER SCIENCE  
   1 Dwivedi, Yogesh K (ed)
Information systems theory : explaining and predicting
our digital society / Yogesh K Dwivedi, Michael R Wade
and Scott L Schneberger.-- New York: Springer, 2012.
xxvi, 501p. 24cm.
(Integrated series in information systems, 28).
ISBN : 9781441961075.
004.072 DWI 135362,V.1
The overall mission of this book is to provide a
comprehensive understanding and coverage of the various
theories and models used in IS research. Specifically, it
aims to focus on the following key objectives: To
describe the various theories and models applicable to
studying IS/IT management issues. To outline and
describe, for each of the various theories and models,
independent and dependent constructs, reference
discipline/originating area, originating author(s),
seminal articles, level of analysis (i.e. firm,
individual, industry) and links with other theories. To
provide a critical review/meta-analysis of IS/IT
management articles that have used a particular
theory/model. To discuss how a theory can be used to
better understand how information systems can be
effectively deployed in today-s digital world.

** Information technology -- Research -- Methodology.
   Top
 170   ETHICS  
   2 Berkes, Fikret
Sacred ecology / Fikret Berkes.--3rd ed-- New York:
Routledge, 2012.
xxiv, 363p. 23cm.
ISBN : 9780415517324.
179.1 BER 135373
This book examines bodies of knowledge held by indigenous
and other rural peoples around the world, and asks how we
can learn from this knowledge and ways of knowing. The
author explores the importance of local and indigenous
knowledge as a complement to scientific ecology, and its
cultural and political significance for indigenous groups
themselves.

** Environmental sciences -- Philosophy, Traditional
ecological knowledge, Indigenous peoples, Human ecology.
   Top
 302   SOCIAL INTERACTION  
   3 Miner, John B
Organizational behavior 6 : integrated theory development
and the role of the unconscious / John B Miner.-- Armonk:
M E Sharpe, 2011.
xxiv, 367p. 25cm.
ISBN : 9780765619921.
302.35 MIN 135305,6
This comprehensive text provides a detailed review and
analysis of the building-block theories in Organizational
Behavior. Expanding on his previous work in the field,
John Miner has identified the key theories that every
student or scholar needs to understand to be considered
literate in the discipline. Each chapter includes the
background of the theorist represented, the context in
which the theory arose, the initial and subsequent
theoretical statements, research on the theory by the
theory-s author and others (including meta-analysis and
reviews), and practical applications.

** Employee motivation 2. Leadership 3. Organizational
behavior

   Top
 305   SOCIAL GROUPS  
   4 Singh, Pritam
Millennials and the workplace : challenges for
architecting the organizations of tomorrow / Pritam
Singh, Asha Bhandarker and Sumita Rai.-- Los Angeles:
Sage Publications, 2012.
xxix, 233p. 24cm.
ISBN : 9788132108986.
305.2 SIN 135387
Explores the rapidly changing workplace environment and
its meaning in the new millennium. This text takes a look
at the young generation - the Millennials - who do not
accept the -status quo-, who have moved from obedience to
questioning, and who assess work in terms of its
significance in human life and human nature.

** Generation Y -- India 2. Young adults -- India --
Attitudes -- History -- 20th century 3. Work environment
- India -- History -- 21st century 4. Organizational
change
   Top
 320   POLITICAL SCEINCE  
   5 Overbeek, Henk (ed)
Neoliberalism in crisis / Henk Overbeek and Bastiaan van
Apeldoorn.-- New York: Palgrave Macmillan, 2012.
xii, 268p. 22cm.
ISBN : 9780230301634.
320.51 OVE 135393
The authors interrogate the condition of the neoliberal
project in the wake of the global crisis and
neoliberalism-s predicted death in 2007, both in terms of
the regulatory structures of finance-led capitalism in
Europe and North America, and the impact of new centres
of capitalist power on global order.

** Neoliberalism 2. Liberalism 3. POLITICAL SCIENCE /
Political Ideologies / Conservatism and Liberalism

6 Samaddar, Ranabir
The Nation form : essays on Indian Nationalism / Ranabir
Samaddar.-- Los Angeles: Sage Publications, 2012.
xxi, 259p. 22cm.
ISBN : 9788132107330.
320.540954 SAM 135388
Presents a range of dimensions, perspectives, and
controversies of the last two decades on the question of
the nation in India. This title looks at the form of the
Indian nation in terms of contests, contradictions,
classes, and nationalist strategies of inclusion and
exclusion.

** Nationalism -- India

   Top
 322   RELATION OF STATE TO ORGANIZED GROUPS  
   7 Chen, Xi
Social protest and contentious authoritarianism in China
/ Xi Chen.-- Cambridge: Cambridge University Press, 2012.
xiii, 241p. 23cm.
ISBN : 9781107014862.
322.40951 CHE 135404
In this book, the author explores the question of why
there has been a dramatic rise in and routinization of
social protests in China since the early 1990s. This book
examines how the political structure in Reform China has
encouraged Chinese farmers, workers, pensioners, disabled
people and demobilized soldiers to pursue their interests
and claim their rights by staging collective protests.
Chen suggests that routinized contentious bargaining
between the government and ordinary people has remedied
the weaknesses of the Chinese political system and
contributed to the regime-s resilience. Social Protest
and Contentious Authoritarianism in China challenges the
conventional wisdom that authoritarian regimes always
repress popular collective protest and that popular
collective action tends to destabilize authoritarian
regimes.

** Social conflict -- China, Protest movements -- China,
China -- Politics and government -- 1976-2002, China --
Politics and government -- 2002-.
   Top
 327   INTERNATIONAL RELATIONS  
   8 Williams, David
International development and global politics : history,
theory and practice / David Williams.-- London: Routledge
, 2011.
xii, 206p. 23cm.
ISBN : 9780415489379.
327.111 WIL 135369
This book provides a historical survey of economic and
political development theory and practice from 1945.
Against the background of changes in global politics, it
explores how the project of international development has
been shaped in a series of wider contexts.

** International cooperation -- Textbooks, International
relations -- Economic aspects -- Textbooks, International
economic relations -- Textbooks.

   Top
 332   FINANCIAL ECONOMICS  
   9 Choudhury, Moorad
The principles of banking / Moorad Choudhury.-- Hoboken:
John Wiley, 2012.
xxv, 886p. 23cm.
ISBN : 9780470825211.
332.12 CHO 135351-135352
The ultimate guide for bank management: how to survive
and thrive throughout the business cycleAn essential
guide for bankers and students of finance everywhere, The
Principles of Banking reiterates that the primary
requirement of banking sound capital and liquidity risk
management had been forgotten in the years prior to the
financial crash. Serving as a policy guide for market
practitioners and regulators at all levels, the book
explains the keys to success that bankers need to follow
during good times in order to be prepared for the bad,
providing in-depth guidance and technical.

** Banks and banking, International -- Law and
legislation 2. Banking law 3. Business

10 Bordo, Michael D (ed)
Credibility and the international monetary regime : a
historical perspective / Michael D Bordo and Ronald
Macdonald.-- Cambridge: Cambridge University Press, 2012.
xiii, 240p. 23cm.
ISBN : 9780521811330.
332.45 BOR 135395
This book presents ten studies which combine historical
narrative with econometrics to analyze the role of
credibility in four monetary regimes.

** Monetary unions 2. International economic relations 3.
BUSINESS and ECONOMICS / Economics / General

11 Pirrong, Craig
Commodity price dynamics : a structural approach / Craig
Pirrong.-- Cambridge: Cambridge University Press, 2012.
xiii, 224p. 23cm.
ISBN : 9780521195898.
332.6328 PIR 135392
Commodities have become and important component of many
investors- portfolios and the focus of much political
controversy over the past decade. This book utilizes
structural models to provide a better understanding of
how commodities- prices behave and what drives them. It
exploits differences across commoditites and examines a
variety of predictions of the models to identify where
they work and where they fail. The findings of the
analysis are useful to scholars, traders, and policy
makers who want to better understand often puzzling--and
extreme--movements in the prices of commoditites from
aluminum to oil to soybeans to zinc.

** Prices 2. Prices--Forecasting 3. Commodity exchanges

12 Sauvant, Karl P (ed)
Investing in the United States : is the US ready for FDI
from China? / Karl P Sauvant.-- Cheltenham: Edward Elgar,
2009. xii, 269p. 25cm.
ISBN : 9781848448599.
332.67351073 SAU 135382
The topics explored include the national and
international regulatory framework governing FDI in the
US which has changed considerably in light of recent laws
and regulations, how to navigate the various groups that
influence policies in Washington D.C. (especially as far
as China is concerned), and, dealing with the -liability
of foreignness- that every foreign investor faces and
needs to address successfully. Written by leading experts
in their respective fields, academics interested in the
foreign direct investment relationship between China and
the US and the various challenges associated with
investing in the US will find this book invaluable.
Executives of multinational enterprises interested in
investing in the US, or having done so already, should
also not be without this important book. .

** Investments, Chinese-United States , Investments,
Foreign-China , Direktinvestition , China , USA ,

   Top
 333   ECONOMICS OF LAND and ENERGY  
   13 Saleth, R Maria (ed)
From individual to community : issues in development
studies : essays in memory of Malcolm Adiseshiah / R
Maria Saleth.-- Los Angeles: Sage Publications, 2012.
xvi, 259p. 22cm.
ISBN : 9788132107316.
333.7 SAL 135386
Based on the theoretical framework of the normative
principle, the book evaluates issues that are specially
relevant in the Indian context-rich versus poor,
globalization versus sustainable development and so on.
Devoid of any ideological rigidity, this book is an
unbiased exposition of the material as well as
ideological positioning of globalization, development and
change.

** Sustainable Development.
   Top
 337   INTERNATIONAL ECONOMICS  
   14 Buckley, Ross P (ed)
East Asian economic integration : law, trade and finance
/ Ross P Buckley, Richard Weixing Hu and Douglas W Arner.
-- Cheltenham: Edward Elgar, 2011.
viii, 330p. 24cm.
ISBN : 9781849808682.
337.15 BUC 135390
This book analyses recent developments and likely future
paths for trade and financial integration in East Asia.
It suggests a more coherent, balanced way forward for
regional economic integration and analyses implications
for institution building in East Asia. East Asia has
achieved a high degree of intra-regional trade,
investment and GDP correlation, through an expanding web
of free trade agreements and production networks.
However, financially, most regional economies are linked
more closely to North America and Europe than to each
other.

** China -- Economic policy 2. East Asia -- Economic
integration 3. East Asia -- Economic policy

15 Fujita, Masahisa (ed)
The Economics of East Asian integration : a comprehensive
introduction to regional issues / Masahisa Fujita, Ikuo
Kuroiwa and Satoru Kumagai.-- Cheltenham: Edward Elgar,
2011.
x, 524p. 23cm.
ISBN : 9780857930118.
337.15 FUJ 135391
This volume is intended to be the most comprehensive
textbook on economic integration in East Asia. It
introduces the reader to various issues related to the
topic such as institutional building of FTAs, production
networks and the location choice of MNEs, R and D and
innovation, infrastructure development and transport
costs international migration and service trade,
monetary integration, regional disparity and poverty. It
also deals with the critical energy, environmental and
agricultural concerns. Each chapter contains ample data
and rigorous analyses, complemented by illustrative box
articles.

** Regionalism -- East Asia 2. East Asia -- Economic
integration
   Top
 338   PRODUCTION  
   16 Quatraro, Francesco
The Economics of structural change in knowledge /
Francesco Quatraro.-- London: Routledge, 2012.
xiii, 219p. 23cm.
ISBN : 9780415565431.
338.5 QUA 135365
This book provides an elaboration upon the concept of
knowledge from an economic viewpoint. However this is not
a book on economics of knowledge, at least not in the
conventional sense. It focused on the treatment of
knowledge in terms of properties of knowledge as an
economic good, incentive schemes for the creation of
knowledge, issues about the codified/tacit nature of
knowledge and the like.

** Knowledge management, Knowledge management -- Economic
aspects, Economics, Technological innovations -- Economic
aspects.

17 Dana, Leo-Paul (ed)
Handbook of research on European business and
entrepreneurship : towards a theory of
internationalization / Leo-Paul Dana and others.--
Cheltenham: Edward Elgar, 2010.
xv, 775p. 24cm.
ISBN : 9781849800815.
338.8884 DAN 135381
This unique handbook illustrates how entrepreneurs across
Europe tackle internationalization. This timely and
important book identifies patterns and builds a theory of
international entrepreneurship in Europe. The
contributors discuss the performances of SMEs on the road
to internationalization. Each chapter emphasizes how the
process of internationalization of SMEs operates, the
challenges and opportunities that arise due to each
country-s specific political and economic situation, and
their subsequent internationalization performance. These
processes, challenges and performances can be understood
through theories of international business and
entrepreneurship.

** International business enterprises- Europe ,
Entrepreneurship-Europe , Europe-Commerce ,

18 Pearce, Robert (ed)
China and the multinationals : international business and
the entry of China into the global economy / Robert
Pearce.-- Cheltenham: Edward Elgar, 2011.
ix, 204p. 24cm
ISBN : 9781848446687.
338.88851 PEA 135389
This original and important book explores how the
interaction between China and multinational enterprises
(MNEs) has the potential to affect the future of the
Chinese economy, the global economy, and international
business.

** International business enterprises -- China 2. China -
Economic conditions -- 2000-

19 Harriss-White, Barbara (ed)
The Comparative political economy of development : Africa
and South Asia / Barbara Harriss-White and Judith Heyer.-
London: Routledge, 2012.
xxvi, 358p. 23cm.
ISBN : 9780415809955.
338.954 HAR 135364
This book illustrates the enduring relevance and vitality
of the comparative political economy of development
approach promoted among others by a group of social
scientists in Oxford in the 1980s and 1990s. Contributors
demonstrate the viability of this approach as researchers
and academics become more convinced of the inadequacies
of orthodox approaches to the understanding of
development.

** Africa--Economic policy, Africa--Social conditions,
South Asia--Economic policy, South Asia--Social
conditions.

   Top
 339   MACROECONOMICS and RELATED TOPICS  
   20 United Nations
National accounts statistics: main aggregates and
detailed tables, 2009 / Department of economic and social
affairs.-- New York: United Nations publication, 2010.
ISBN : 9789211615463.
339.32 UNI 134881,Part 1(Ref.),
134882,Part 2(Ref.), 134883,Part 3(Ref.),
134884,Part 4(Ref.), 134885,Part 5(Ref.)

** UN -- world -- countries -- Slovenia -- national
economy -- national accounts -- growth rate -- aggregates
-- gross domestic product -- statistics -- 2009
   Top
 361   SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL  
   21 Dowding, Keith
Exits, voices and social investment : citizens- reaction
to public services / Keith Dowding and Peter John.--
Cambridge: Cambridge University Press, 2012.
x, 195p. 23cm.
ISBN : 9781107022423.
361.0068 DOW 135396
Examines how people-s investment or stake in their
communities affects the provision of public services.

** Human services 2. Consumer satisfaction 3. Public
welfare administration

   Top
 363   OTHER SOCIAL PROBLEMS and SERVICES  
   22 Robbins, Mike
Crops and carbon : paying farmers to combat climate /
Mike Robbins.-- London: Earthscan, 2011.
xix, 300p. 24cm.
ISBN : 9781849713757.
363.738746 ROB 135363
Rich countries are paying poor countries to fight climate
change on their behalf - and one way they are doing it is
through carbon sinks. These are reservoirs of organic
carbon tied up in plants and in the earth, rather than
being in the atmosphere as greenhouse gases. This book
looks critically at this mode of climate change
mitigation. Can it work? Is it just? Will poorer
countries benefit? The book considers the scientific,
economic and ethical basis for this type of mitigation.

** Farmers--Economic conditions, Agriculture--Economic
aspects, Sustainable development--Environmental aspects,
Agriculture--Environmental aspects, Leadership.

   Top
 382   INTERNATIONAL COMMERCE  
   23 Murphy, Hannah
The Making of international trade policy :NGOs, agenda-
setting and the WTO / Hannah Murphy.-- Cheltenham: Edward
Elgar, 2010.
x, 232p. 24cm.
ISBN : 9781849800181.
382.92 MUR 135340
This book investigates the contributions of Non-
Governmental Organizations (NGOs) to policymaking at the
WTO, challenging the idea that NGOs can be narrowly
understood as potential -democratic antidotes- to the
imperfections of Inter-Governmental Organizations (IGOs).
The book highlights the significance of interactions
between states, NGOs and IGOs, in order to understand
their contributions to international trade governance.
Based on case studies in the areas of labour standards,
intellectual property and investment rules, the author
finds that NGO activities serve an agenda setting
function: they publicize neglected trade-related issues,
persuade others to support their positions, enhance the
resources of less developed member states and highlight
normative rationales for policy change.

** World Trade Organization 2. Commercial policy 3. Non-
governmental organizations
   Top
 657   ACCOUNTING  
   24 Baker, Richard E
Advanced financial accounting / Richard E Baker, Valdean
C Lembke and Thomas E King.-- Boston: Irwin McGraw-Hill,
1999.
xxxi, 1288p. 25cm.
ISBN : 9780071161176.
657.046 BAK 135346
This text is illustrated with presentations of
worksheets, schedules and financial statements, so
students should be able to see the development of each
topic. Contemporary FASB and GASB pronouncements are
included to aid those preparing for the CPA examinations.
In each chapter, the three alternative methods of
accounting doe the parent-s investment in the subsidiary
are presented to see the differences in method and to see
how the consolidated financial statements are the same
whichever method is used.

** Accounting 2. Financial accounting

   Top
 658   GENERAL MANAGEMENT  
   25 Pareek,Udai
Udai Pareek-s understanding organizational behaviour /
Udai Pareek.--3rd ed-- New Delhi: Oxford University Press
, 2011.
xviii, 753p. 24cm.
ISBN : 9780198070733.
658 PAR 135361
The third edition of this well-accepted book continues to
balance theory and application. The book has provided
coverage to individual, group and organizational aspect
of OB. Readers would find it useful for the diverse areas
covered. Human behaviour in the times of change has been
its focus in relevant sections.This edition includes one
new chapter on the foundations of individual behaviour.

** Organizational behavior

26 Tjemkes, Brian
Strategic alliance management / Brian Tjemkes, Pepijn Vos
and Koen Burgers.-- London: Routledge, 2012.
xiv, 350p. 23cm.
ISBN : 9780415681292.
658.044 TJE 135375
This book provides a detailed, evidence-based approach
outlining the design, management, and evaluation of these
alliances. Elaborating on the decision-making structures
apparent during each stage in the alliance life-cycle and
in elucidating cases from across the world, Strategic
Alliance Management offers a systematic framework that
provides insights into the development and deployment of
alliances.

** Strategic alliances (Business) ,

27 Weston, J Fred
Mergers and acquisitions / J Fred Weston and Samuel C
Weaver.-- New Delhi: Tata McGraw-Hill, 2002.
viii, 264p. 23cm.
ISBN : 9780070486881.
658.16 WES 135348
More than ever before, decision-makers in profitable,
high growth businesses and industries must keep on top of
the latest MandA strategies and techniques. Mergers and
Acquisitions will show you how to fully exploit today-s
myriad MandA opportunities, as you learn how to defend your
firm against unwelcome takeover attempts.

** Consolidation and merger of corporations 2.
Consolidation and merger of corporations -- United States
3. BUSINESS and ECONOMICS -- Mergers and Acquisitions 4.
Antitrust

28 Briscoe, Dennis
International human resource management : policies and
practices for multinational enterprises / Dennis Briscoe,
Randall Schuler and Ibraiz Tarique.--4th ed-- New York:
Routledge, 2011.
xxiv, 527p. 25cm.
ISBN : 9780415884761.
658.3 BRI 135368
This book includes learning objectives, discussion
questions, end-of-chapter cases, and two end-of-book
integrative cases. It has been designed to lead readers
through all of the key topics in a highly engaging and
approachable way. This book focuses on International
Human Resource Management within multi-national
enterprises (MNEs) and covers topics including: the
development of IHRM, MNE and country culture , strategic
IHRM, organizational structure and design, international
joint ventures and cross-border mergers and acquisitions,
labor standards, ethics and codes of conduct, global
talent management, selection and management of
international assignees, training and management
development, compensation and benefits, health and safety
and crisis management, international HRIS and
international Human Resource Management departments and
professionals.

** International business enterprises--Personnel
management.

29 Hayton, James C (ed)
Global human resource management casebook / James C
Hayton and others.-- New York: Routledge, 2012.
xxv, 406p. 25cm.
ISBN : 9780415893718.
658.3 HAY 135367
This book is a collection of business teaching cases,
focusing on Human Resource Management issues around the
world. Each case is based in a single country and
illustrates one or more significant challenge faced by
managers and HR practitioners. The influence of the
unique national cultural and institutional context upon
the issues in the case is emphasized. In total 32 unique
and original cases are presented, each from different
national contexts. Every case is followed by a set of
questions for use in class discussion or private study of
the cases.

** Personnel management -- Case studies, Industrial
relations -- Case studies, Human capital -- Management --
Case studies.

30 Cassia, Lucio
Global outsourcing strategies : the internationalisation
of the electronics industry / Lucio Cassia.-- Cheltenham:
Edward Elgar, 2010.
xv, 263p. 24cm.
ISBN : 9781849801515.
658.4058 CAS 135380
Globalisation and outsourcing-based strategies have
reshaped the global economy. This timely book provides a
strategic analysis of both the development and macro
trends of the electronics industry within the wider
context of global technology outsourcing. Lucio Cassia
examines the whole supply chain of the electronics
industry and highlights the changes due to the effects of
global outsourcing. He moves on to describe hypotheses of
growth, and consider likely future developments -
including the reshaping of firms- competitive strategies.
The author also explains the patterns of development of
new technologies and changes in the competitive
positioning of the firms. This innovative book will
appeal to academics and scholars interested in the
strategic growth of firms and technological innovation.

** Contracting out ,

31 Fernando, A C
Corporate governance : principles, policies and practices
/ A C Fernando.-- New Delhi: Pearson, 2006.
xxi, 575p. 27cm.
ISBN : 8177585657.
658.42 FER 135345
This book further analyses Lord Krishnas counsel to
Arjuna to bring him out of dejection and refusal to
fight. BG 2.7 may be regarded as a seminal verse in the
history of religion and philosophy. Clusters of Gita
verses dealing with different themes in Lord Krishnas
counseling have been constructed. These Gita Mantra
clusters have the stamp of the Holy, being the spoken
words of Lord Krishna, the Avatar. Besides, many of these
ideas like of Unattached Action agree with contemporary
thinking. This book is expected to be a practical guide
for persons suffering from fear of death and dying. It
may also direct the reader to a higher spiritual life,
for the BG deals with death in a positive manner, as a
milestone on the path to immortality. Intellectuals may
find the present analysis of the Gita structure around
the themes of Death, Work and God as simple and logical.

** Corporate governance 2. Corporate governance-Case
studies

32 Vavra, Terry G
Improving your measurement of customer satisfaction : a
guide to creating conducting, analyzing, and reporting
customer satisfaction measurement programs / Terry G
Vavra.-- New Delhi: Wheeler Publishing, 1997.
xviii, 490p. 23cm.
ISBN : 8175441305.
658.812 VAV 135343
Since more and more attention is being focused on
customer value management, it is important to have a
resource that synthesizes many bodies of research about
how to obtain and interpret customer satisfaction data.
Vavra provides rationale, identifies opportunities, and
suggests specific programs to improve the measurement of
customer satisfaction in your organization.

** Consumer satisfaction -- Evaluation

33 Dutta, Kirti
Brand management : principles and practices / Kirti Dutta
-- New Delhi: Oxford University press, 2012.
xxiii,455p. 24cm.
ISBN : 9780198069867.
658.827 DUT 135325
Brand Management: Principles and Practices is a
comprehensive textbook designed for post graduate
management programmes students specializing in marketing.
It explores core concepts of branding and illustrates
them through numerous examples, exhibits, figures,
images, case studies, and videos. Divided into five
sections, first section gives an introduction to
branding, creating a brand, and understanding how
organizational culture helps in successful brand
management. Second and third sections discuss brand
equity, ways of researching and measuring it, and
importance of understanding consumers and markets.
Further, fourth section explains branding strategies, e-
branding, and marketing communications. Last section
explores brand architecture, brands over time, and
boundary-less brands. Students will find this book useful
for its illustrative coverage of the key concepts.

** Brand name products 2. Branding (Marketing) 3. Product
management

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 800   LITERATURE, RHETORIC and CRITICISM  
   34 Bloomberg, Linda Dale
Completing your qualitative dissertation : a road map
from beginning to end / Linda Dale Bloomberg and Marie
Volpe.--2nd ed-- Los Angeles: Sage Publication, 2012.
xxix, 312p. 25cm.
ISBN : 9781452202709.
808.02 BLO 135394
This book addresses the common challenge of turning a
qualitative research project into a master-s thesis or
doctoral dissertation.

** Qualitative research 2. Dissertations, Academic
   Top
 820   ENGLISH and OLD ENGLISH LITERATURES  
   35 Bugliani Knox, Francesca
The Eye of the eagle : John Donne and the legacy of
Ignatius Loyola / Francesca Bugliani Knox.-- Oxford:
Peter Lang, 2010.
x, 342p. 22cm.
(Religions and discourse, 49).
ISBN : 9783034302258.
821.3 BUG 135366
The book describes the pervasive influence of the
Spiritual Exercises on late sixteenth- and early
seventeenth-century Catholicism and Protestantism. In
this light, it offers a close reading of Donne-s
preordination religious poems and prose with constant
reference to the sermons.

** Donne, John, 1572-1631--Criticism and interpretation,
Donne, John, 1572-1631--Religion, Ignatius, of Loyola,
Saint, 1491-1556--Influence, Ignatius, of Loyola, Saint,
1491-1556.

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