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New Arrivals
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004
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DATA PROCESSING and COMPUTER SCIENCE |
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1 Kock, Ned (ed)
Evolutionary psychology and information systems research
: a new approach to studying the effects of modern
technologies on human behavior / Ned Kock.-- New York:
Springer, 2010.
xxii, 386p. 24cm.
Integrated series in information systems, 24.
ISBN : 9781441961389.
004.019 KOC 134450
The book focuses on EP concepts and theories that can be
used as a basis for future research, examples of ongoing
IS-EP research, and a look at the current debate on IS-EP
research. The topic covering the discussion include basic
human behavior toward technology, interface design,
online dating and consumer behavior, information search
and use behavior, and autopoiesis and self-organizing
information systems. The book serve as a reference for IS
research building on EP concepts and theories.
** Human-computer interaction, Evolutionary psychology.
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006
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SPECIAL COMPUTER METHODS |
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2 Chen, Liming
Activity recognition in pervasive intelligent
environments / Liming Chen and others.-- Amsterdam:
Atlantis Press, 2011.
xv, 329p. 24cm.
ISBN : 9789078677420.
006.3 CHE 134215
This book focuses on numerous aspects of activity
recognition which include mathematical and AI aspects of
activity modeling, methods and algorithms for activity
recognition, and scalable new architectures and
frameworks for activity recognition. The coverage ranges
from collective state of the art reviews, to
probabilistic and ontological based reasoning approaches
to specific examples in the areas of assistance with
activities of daily living. The text is intended for
those working within the area of intelligent environments
who require a detailed understanding of the processes of
activity recognition along with their technical
variances.
** Human activity recognition, Context-aware computing.
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170
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ETHICS |
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3 Kontos, Pavlos
Aristotle-s moral realism reconsidered : phenomenological
ethics / Pavlos Kontos.-- New York: Routledge, 2011.
viii, 201p. 23cm.
(Routledge studies in ethics and moral theory, 14).
ISBN : 9780415896740.
171.3 KON 134673
This book elaborates a moral realism of phenomenological
inspiration by introducing the idea that moral
experience, primordially, constitutes a perceptual grasp
of actions and of their solid traces in the world. The
main thesis is that, before any reference to values or to
criteria about good and evil--that is, before any
reference to specific ethical outlooks--one should
explain the very materiality of what necessarily
constitutes the -moral world-. These claims are
substantiated by means of a text- centered interpretation
of Aristotle-s Nicomachean Ethics in dialogue with
contemporary moral realism. The book concludes with a
critique of Heidegger-s, Gadamer-s and Arendt-s
approaches to Aristotle-s ethics.
** Aristotle. Nicomachean ethics, Moral realism,
Phenomenology.
4 Boatright, John R
Ethics and the conduct of business / John R Boatright and
Bibhu Prasan Patra.--6th ed-- New Delhi: Pearson, 2011.
xii, 580p. 23cm.
ISBN : 9788131759622.
174.4 BOA 134298
This book focuses on ethical issues that corporate
decision makers face in developing policies related to
their employees, customers and general public. Numerous
real life examples and case studies are used throughout
the book to facilitate understanding of the issues,
stimulate class discussion, and show the relevance of the
discussion to real business practice. It also gives light
to the issues that the companies are focusing on these
days, such as corporate governance and accountability.
** Business ethics.
5 George, Richard T De
Business ethics / Richard T De George.--7th ed-- Delhi:
Pearson, 2011.
xiii, 534p. 24cm.
ISBN : 9788131763353.
174.4 DEG 134295
This book deals with techniques of moral reasoning and
argumentation that are needed to analyze moral issues in
business. The book raises basic questions about the
morality of economic systems, especially that of United
States. It discusses a variety of current and pressing
moral issues in business from corporate governance to
worker-s rights to legitimate computer use.
** Business ethics, Work-Psychological aspects, Work
ethic.
6 Heil, Dominik
Ontological fundamentals for ethical management :
Heidegger and the corporate world / Dominik Heil.--
Heidelberg: Springer, 2011.
xvii,195p. 24cm.
(Issues in business ethics, 35).
ISBN : 9789400718746.
174.4 HEI 133486
The book develops a philosophical foundation to the field
of management as an academic discipline using the work of
Martin Heidegger as a guiding philosophy. The
philosophical discourse is largely missing in the field
of management thought and education. Without this
foundation it can never be clear what actually belongs
into a certain academic discipline and what does not. It
also therefore lacks a sound and well articulated
ontological foundation critical for developing approaches
to ethical management. This book seeks to fill this gap
and consequently represents an interdisciplinary effort
between the academic field of management/business
administration and philosophy, which is vital for
business ethics.
** Heidegger, Martin, 1889-1976, Business ethics,
Management-Moral and ethical aspects, Corporate culture.
7 Hooker, John
Business ethics as rational choice / John Hooker.-- Delhi
: Prentice Hall, 2011.
xi, 104p. 23cm.
ISBN : 9780136118671.
174.4 HOO 134099
This book focuses on building decision-making skills so
that readers can arrive at, and defend personal or
company decisions in an objective, and convincing,
manner. It develops ethical theory with enough rigor and
precision to deal with the complexity of real life
situations. The book provides the analytical framework
for a course in business ethics. It provides a common
intellectual framework for an ethics-across-the-
curriculum program, because faculty in other business
areas can digest the compact theoretical treatment with a
limited time of investment.
** Business ethics, Decision making-Moral and ethical
aspects, Business ethics --Case studies.
8 Moon, Chris
Business ethics / Chris Moon and Clive Bonny.-- London:
Profile Books, 2006.
ISBN : 9781861972811.
174.4 MOO 134514
This book builds on a survey done by London Business
School with Arthur Andersen and work done by other
organisations from both sides of the Atlantic such as the
Centre for Tomorrow-s Company and the Institute for
Global Ethics. It reviews the issues and draws heavily on
the experiences of a wide range of companies and business
managers to provide a practical framework for businesses
to ensure that their ethics meet standards that enhance
their reputation and performance.
** Business ethics.
9 Tencati, Antonio (ed)
Business ethics and corporate sustainability / Antonio
Tencati and Francesco Perrini.-- Cheltenham: Edward Elgar
, 2011.
xxv, 234p. 23cm.
ISBN : 9781849803717.
174.4 TEN 134086
This book gives insights from leading European and North
American scholars who reflect upon business ethics
foundations, firms, markets and stakeholders in order to
design more sustainable patterns of development for
business and society. Together, the contributing authors
advance critical, innovative and imaginative perspectives
to rethink the mainstream models and address the
sustainability challenge. This book provides a
stimulating read for academic researchers, and
postgraduate students in business ethics, corporate
social responsibility and corporate sustainability as
well as those interested in management, strategy and
finance.
** Business ethics, Social responsibility of business,
Corporations-Growth, Sustainable development.
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200
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RELIGION |
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10 Richards, Graham
Psychology, relation, and the nature of the soul : a
historical entanglement / Graham Richards.-- New York:
Springer, 2011.
xiv, 176p. 24cm.
ISBN : 9781441971722.
200.19 RIC 134668
The book takes the historical and philosophical long view
in these rigorous and readable essays, which trace three
long-running and potentially outmoded threads: that
psychology and religion are irrelevant to each other,
that they are complementary and should collaborate, and
that one will eventually replace the other. He references
a stunning variety of texts (from Freud and Allport to
Karen Armstrong and Paul Tillich) reflecting the
evolution of these ideas over the decades, to emphasize
both the complexity of the issues and the enduring lack
of easy answers. For those making a serious study of the
history of psychology, Psychology, Religion, and the
Nature of the Soul will inspire a fresh wave of critical
discussion and inquiry.
** Psychology and religion, Psychology, Religious.
11 Bouckaert, Luk (ed)
The palgrave handbook of spirituality and business / Luk
Bouckaert and Laszlo Zsolnai.-- New York: Palgrave
Macmillan, 2011.
xxiii, 421p. 22cm.
ISBN : 9780230238312.
201.73 BOU 134449
This book presents a comprehensive pluralistic view
covering all the major religious and spiritual
traditions. It is a response to the developments that
challenge the business-as-usual mindset. This handbook
elucidates some of the conditions for a transformation
towards a post-capitalist, values-driven global economy.
This book seeks to clarify the concept of spirituality in
the field of business and economics. Heuristic in style
and content it explores new ideas on the frontier of the
discipline which is helpful for scholars and
practitioners looking for up-to-date and insightful
knowledge.
** Business-Religious aspects, Business ethics, Spiritual
life.
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300
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SOCIAL SCIENCES, SOCIOLOGY and ANTHROPOLOGY |
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12 Sullivan,Larry E (ed)
The sage glossary of the social and behavioral sciences /
Larry E Sullivan.-- Los Angeles: Sage, 2009.
xxxix,577p.28cm.
ISBN : 9781412951432.
300.3 SUL 132359
This book provides college and university students with a
highly accessible, curriculum-driven reference work, both
in print and on-line, defining the major terms needed to
achieve fluency in the social and behavioral sciences.
Comprehensive and inclusive, its interdisciplinary scope
covers such varied fields as anthropology, communication
and media studies, criminal justice, economics,
education, geography, human services, management,
political science, psychology, and sociology. In
addition, while not a discipline, methodology is at the
core of these fields and thus receives due and equal
consideration. At the same time we strive to be
comprehensive and broad in scope, we recognize a need to
be compact, accessible, and affordable. Thus the work is
organized in A-to-Z fashion.
** Social sciences --Dictionaries, Psychology --
Dictionaries.
13 Rossman, Gretchen B
Learning in the field : an introduction to qualitative
research / Gretchen B Rossman and Sharon F Rallis.--3rd
ed-- Los Angeles: Sage, 2012.
xxv, 365p. 23cm.
ISBN : 9781412980487.
300.72 ROS 133815
This book provides an introduction to qualitative
research, leading the new researcher into the field by
explaining the core concepts through theory, research,
and applied examples. The authors introduce each chapter
with discussions among three characters-Ruth, Marla, and
Anthony-students whose research projects demonstrate the
challenges and excitement of qualitative research. Woven
into the chapters and the characters- stories are three
themes that are the heart of the book: First, research is
about learning, second, research can and should be useful
and finally, a researcher should practice the highest
ethical standards to ensure that a study is trustworthy.
** Social sciences-Research--Methodology, Qualitative
research.
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302
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SOCIAL INTERACTION |
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14 Fineman, Stephen
Organizing and organizations / Stephen Fineman, Yiannis
Gabriel and David Sims.--4th ed-- Los Angeles: Sage, 2009
xv, 504p. 23cm.
ISBN : 9781848600867.
302.35 FIN 134552
This book introduces the study of organization and
organizational behaviour. The book covers key concepts,
research and literature in relating to organization. This
book includes chapters on Influence and Power, and
Innovation and Change, a new section within each chapter
that highlights the theoretical links informing the
chapters, new review questions to test and apply your
understanding of the ideas in each chapter.
** Organizational behavior.
15 Nord, Walter R
Rethinking the knowledge controversy in organization
studies : a generative uncertainty perspective / Walter R
Nord and Ann F Connell.-- New York: Routledge, 2011.
xxvii, 249p. 23cm.
ISBN : 9780415875127.
302.35 NOR 134696
This book, written by the major researchers and voices in
the field of organization studies, attempts to respond to
this controversy by offering the topic of "generative
uncertainty" as the primary vehicle for rethinking about
this issue. Recently the field of organization studies
has been plagued by intense, disruptive controversy about
what counts as knowledge. The authors prefer admitting
uncertainty to making unwarranted assumptions. The ideas
about questioning the possibility of knowledge are
certain goes back to before the time of Socrates. This
unique, historical look at the study of organization
studies will be of interest to all students and scholars
of this field.
** Organizational learning, Knowledge management.
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303
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SOCIAL PROCESSES |
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16 Truitt, Wesley B
Power and policy : lessons for leaders in government and
business / Wesley B Truitt.-- Santa Barbara: Praeger,
2010.
xii, 242p. 24cm.
ISBN : 9780313382406.
303.33 TRU 134304
At a time when corporations are reeling from
mismanagement, a large proportion of homeowners are being
forced to default on mortgages and the federal government
is rapidly extending its formidable reach into the
private sector, it is understandable that many Americans
no longer trust big business and government institutions.
The use and abuse of power in the United States is
examined thoroughly in this context. This book examines
the critical events within a framework of power to
explain what motivated the leaders in business and
government to make the policies that resulted in these
outcomes, providing valuable insights on the nature and
use of power. It then draws lessons today-s leaders can
use to improve their use of power.
** Power (Social sciences), Leadership, Public
administration.
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304
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FACTORS AFFECTING SOCIAL BEHAVIOR |
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17 Rangarajan, Mahesh (ed)
India-s environmental history / Mahesh Rangarajan and K
Sivaramakrishnan.-- Ranikhet: Permanent black, 2012.
vi, 464p. 22cm.
V1: From ancient times to the colonial period : a reader,
V2: Colonialism, modernity and the nation : a reader.
ISBN : 9788178243160.
304.20954 RAN 132791,vol. 1, 132792,vol. 2
The book looks at a variety of the country s regions,
landscapes, and arenas as settings for strife or harmony,
as topography and ecological fabric, in the process
covering a vast historical terrain in two volumes. Volume
1 provides an antidote to the existing historiography.
The essays here range from prehistoric India to the
middle of the nineteenth century. They provide insights
on forest and water disputes, contests over urban and
rural space, struggles over water and land, and frictions
over natural wealth which have led to a reinterpretation
of source materials on early and medieval India. Volume 2
shows how colonial rule resulted in ecological change on
a new scale altogether. Canal construction on a gigantic
scale gave British India perhaps more acreage than any
other political entity on earth.
** Human ecology --India --History, India --Environmental
conditions.
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320
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POLITICAL SCEINCE |
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18 Eriksson, Lina
Rational choice theory : potential and limits / Lina
Eriksson.-- New York: Palgrave Macmillan, 2011.
xi, 284p. 22cm.
ISBN : 9780230545083.
320.01 ERI 134694
With an impressive degree of clarity, the book introduces
the philosophical foundations, the methodology and the
key issues of rational choice theory. Few approaches in
political science have generated so much controversy as
rational choice theory. Some claim that the approach has
made political science scientific. Its critics argue that
it involves unrealistic assumptions about individual
behavior. While its tenets and benefits remain the
subject of heated debate, rational choice theory is now
established as a core approach in political science and
one that is vital for contemporary students of the
discipline to understand. The book shows how the approach
has been constructively used to explain political
phenomena and also reflects more broadly on how theories
are developed and used in political science.
** Rational choice theory, Political science.
19 Ullmann, Walter
Principles of government and politics in the middle ages
/ Walter Ullmann.-- New York: Routledge, 2010.
331p. 22cm.
ISBN : 9780415578516.
320.15 ULL 134667
This book deals a historical definition and explanation
of the main features which characterized the three kinds
of government which can be discerned in the Middle Ages -
government by the Pope, the King, the People. The
author-s enviable knowledge of the sources - clerical,
secular, legal, and constitutional, liturgical, literary
as well as of modern literature enables him to
demonstrate the principles upon which the papal
government, the royal government, and the government of
the people rested. He shows how the traditional
theocratic forms of government came to be supplanted by
forms of government based on the will of the people.
Although concerned with the Middle Ages, the book also
contains much that is of topical interest to the
discerning student of modern institutions. Medieval
history is made understandable to modern man by modern
methods.
** State, The.
20 Room, Graham
Complexity, institutions and public policy : agile
decision-making in a turbulent world / Graham Room.--
Cheltenham: Edward Elgar, 2011.
viii, 383p. 23cm.
ISBN : 9780857932631.
320.6 ROO 134306
This book about policy. It offers a new analytical
approach, combining complexity science and
institutionalism. It provides tools for policy makers in
turbulent times. It is concerned with the
conceptualization of socio-economic change. It integrates
complexity science and institutionalism into a coherent
ontology of social and policy dynamics. It also deals
with models and measurement. It combines some of the
principal approaches developed in complexity analysis
with models and methods drawn from mainstream social and
political science. The book offers empirical
applications to public policy: the dynamics of social
exclusion, the social dimension of knowledge economies,
the current financial and economic crisis.
** Policy sciences, Complexity (Philosophy).
21 Mullen, Rani D
Decentralization, local governance and social wellbeing
in India : do local governments matter? / Rani D Mullen.-
London: Routledge, 2012.
xvi, 235p. 24cm.
(Routledge advances in South Asian studies, 23).
ISBN : 9780415670654.
320.80954 MUL 134679
This book presents a systematic analysis of the impact of
decentralization on the delivery of social services at
the local level within India by drawing on original
village-level case studies of six villages in three
different Indian states. Supplementing national and state
level data and analyzing the different historical
legacies in each state, the book argues that
decentralization is not simply a function of the
structure of the decentralization program or of the
relationship between higher-tiered and local government.
By examining constitutionally-mandated political
decentralization across India, this book identifies the
circumstances under which local government structures can
lead to improved social services and societal wellbeing,
as well as presenting a substantial contribution to
studies on South Asian Politics and Local Government.
** Local government --India --Case studies,
Decentralization in government --India --Case studies,
Central-local government relations --India --Case studies
Human services --India --Case studies.
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330
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ECONOMICS |
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22 Gustafsson, Claes
The production of seriousness : the metaphysics of
economic reason / Claes Gustafsson.-- New York: Palgrave
Macmillan, 2012.
ix, 219p. 22cm.
ISBN : 9780230354883.
330.01 GUS 134693
This book is about the roots of managerial rationality.
The book argues that capacities initially common to all
higher living have developed into a cultural heritage of
sophisticated and well articulated ideas about a logic of
incontestably true rational choice. The first half of
this book sorts out the basic elements in our ideas of
rational choice, the second half is directed at the
concept of -culture-. The concept -meme- is used to show
how simple memetic mechanisms irresistibly lead to
constant dynamic forces, driving cultural evolution and,
thereby, to the formation of modern ideas about absolute
and unassailable rational reason.
** Economics --Philosophy, Practical reason, Economic
man.
23 Faccarello, Gilbert (ed)
Studies in the history of public economics / Gilbert
Faccarello and Richard Sturn.-- London: Routledge, 2012.
vi, 579p. 24cm.
ISBN : 9780415695145.
330.94 FAC 134311
This book focuses on important economic developments that
occurred in Europe during the 19th and early 20th
centuries. The book contains contribution from economists
and it is categorized into the development occurred in
different European countries, England, France, Germany
and Italy. The book also includes contributions on public
economics after World War II, focusing on concepts such
as merit goods, externalities and the "Coase theorem".
** Economics-Europe-History--19th century, Economics-
Europe--History---20th century.
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331
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LABOR ECONOMICS |
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24 Wilkinson, Adrian (ed)
The future of employment relations : new paradigms, new
developments / Adrian Wilkinson and Keith Townsend.-- New
York: Palgrave Macmillan, 2011.
xi, 259p. 22cm.
ISBN : 9780230240940.
331.04 WIL 134631
The book discusses some fundamental theories and
approaches to work and employment relations, and their
connection to broader political and societal changes
occurring throughout the world. It is difficult to argue
with the notion that the world of work is changing.
Rapidly changing technology, a fundamental pectoral shift
away from manufacturing and the public sector all have
major implications for the management of people and the
systems of HR utilized. This book contains a series of
informed contributions written by prominent leading
scholars from across the globe in their respective
fields.
** Industrial relations.
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FINANCIAL ECONOMICS |
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25 Beder, Tanya
Financial engineering : the evolution of a profession /
Tanya Beder and Cara M Marshall.-- Hoboken: John Wiley,
2011.
xvi, 595p. 25cm.
(Robert W Kolb series in finance, 2).
ISBN : 9780470455814.
332 BED 134331
This book provides a comprehensive guide to the essential
aspects of financial engineering and it is divided into
four informative parts, this resource puts financial
engineering in perspective and gives better understanding
of how it can be applied in real world situations. The
book introduces different players, developments, and
products of various markets--from fixed income, equity,
and derivatives to foreign exchange and learn about the
role financial engineering has played in each one. This
book also provides comprehensive case studies that
reveal the various issues associated with financial
engineering.
** Financial engineering.
26 Fabozzi, Frank J
Financial economics / Frank J Fabozzi, Edwin H Neave and
Guofu Zhou.-- Hoboken: John Wiley and Sons, 2012.
xvii, 652p. 24cm.
ISBN : 9780470596203.
332 FAB 134629
The book presents an introduction to basic financial
ideas through a strong grounding in microeconomic theory.
This calculus based text explores the theoretical
framework for analyzing the decisions by individuals and
managers of firms, and area which is common to both the
financial economics and microeconomics. It also explores
the interplay of these decisions on the prices of
financial assets. The book selectively covers recent
research findings and presents them within a structured
framework. In short, the book focuses on economic
principles and on putting these principles to work in the
various fields of finance: financial management,
investment management, risk management and asset and
derivatives pricing.
** Finance, Economics, BUSINESS and ECONOMICS / Economics /
General.
27 Harris, W V (ed)
The monetary systems of the Greeks and Romans / W V
Harris.-- Oxford: Oxford University Press, 2010.
xiv, 330p. 22cm.
ISBN : 9780199586714.
332.4937 HAR 134441
The book deals with monetary system prevailed in Greece
and Rome in ancient world. The contributors of the
volume intend to investigate how the monetary system of
Greek and Rome worked and how they both did and did not
resemble a modern monetary system. It discusses
significance of credit money in ancient economies, the
extent of monetization in rural and frontier environment,
the proper conceptualization of money supply in ancient
economy. The book discusses subject ranging from the
early use of bullion as money to the fundamental
divergence in coin evolution between the west and China.
** Money-Rome--History, Money-Greece--History, Rome-
Economic conditions--30 B.C.-476 A.D, Greece-Economic
conditions--To 146 B.C.
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ECONOMICS OF LAND and ENERGY |
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28 Heshmati, Almas
Economic fundamentals of power plant performance / Almas
Heshmati.-- London: Routledge, 2012.
xxxii, 315p. 24cm.
(Routledge studies in the modern world economy, 97).
ISBN : 9780415610049.
333.7932095195 HES 134670
The book focuses on the three market players of the
electricity market and they are the suppliers, consumers
and the government-related organizations. The book
underlines how management of the electricity industry
should be conducted and the efficient form of electricity
market structure. The book also studies the electricity
industry in Korea which has been a strongly supportive
and vital factor in the economic development of Korea for
the last few decades. It identifies and analyzes
different production factors- effectiveness and
relationships in generation. The book also discusses the
implications of the findings for future resource
allocation and how we can further enhance the efficiency
of the industry. The book will appeal to those interested
in energy and energy policies, as well as researchers and
practitioners in the economic development and electricity
and utilities industry.
** Electric utilities --Korea, Electric utilities.
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336
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PUBLIC FINANCE |
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29 Local government finance : the challenges of the 21st
century : second global report on decentralization and
local democracy : Gold II / United Cities and Local
Government.-- Cheltenham: Edward Elgar, 2011.
374p. 28cm.
ISBN : 9780857939760.
336.014 LOC 134068
This book analyzes the architecture of fiscal
decentralization in one hundred and ten countries as well
as in major metropolitan areas. In the majority of these
countries, local authorities are taking on more and more
responsibilities for public investment and the provision
of services that are essential for both economic
development and the well being of their citizens. This
report, offered as part of UCLG-s ongoing commitment to
deepen understanding of the level of government closest
to citizens, identifies universal challenges facing local
government finance, as well as those more regional and
country specific. Some of the most common are inadequate
sources of revenue, unpredictable transfers and grants,
excessive higher-level budget controls, and unfunded
mandates. The report proposes recommendations to
strengthen the fiscal role and performance of local
governments around the world.
** Local finance-Cross-cultural studies.
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337
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INTERNATIONAL ECONOMICS |
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30 Palit, Amitendu
China-India economics : challenges, competition and
collaboration / Amitendu Palit.-- London: Routledge, 2012
xvii, 192p. 24cm.
(Routledge studies in the modern world economy, 100).
ISBN : 9780415598316.
337.51054 PAL 134674
This book explores Sino-Indian ties from a comparative
economic perspective and argues that it is erroneous to
visualize the ties either from exclusively competitive or
collaborative perspectives. The future relationship
between the two countries will be characterized
simultaneously by two -C-s: competition and
collaboration, which are both linked to common challenges
facing them. Arguing that while competition in the
economic sphere is inevitable, given their size and
aspirations, the book contends that negative
externalities from competition will encourage both
countries to collaborate and expand the scope of such
collaboration. The book-s refreshing angle makes it a
must read for those interested in Sino-Indian
relationship.
** China --Foreign economic relations --India, India --
Foreign economic relations --China, China --Economic
policy --2000-, India --Economic policy --21st century.
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PRODUCTION |
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31 Otsuka, Keijiro (ed)
Can economic growth be sustained? : the collected papers
of Vernon W Ruttan and Yujiro Hayami / Keijiro Otsuka and
C Ford Runge.-- Oxford: Oxford University Press, 2011.
xvi, 390p. 24cm.
ISBN : 9780199754359.
338.1 OTS 134539
The book provides a solid foundation for understanding
how and why technologies and institutions evolve in
response to factors that constrain them. It provides a
consistent and effective framework to analyze how
markets, technology development and institutional changes
interact to facilitate agricultural development. Their
perspectives are wide, covering large geographical areas
and a thorough analysis of the historical development of
agriculture in the United States, Japan, and many other
Asian countries. The book collects the most influential
papers of Ruttan and Hayami in order understand how these
highly influential agricultural economists developed
their perspectives.
** Economic development, Sustainable development,
Agriculture-Economic aspects.
32 Hill, Berkeley
Understanding the common agricultural policy / Berkeley
Hill.-- London: Earthscan, 2012.
xi, 335p. 25cm.
ISBN : 9781844077789.
338.184 HIL 134310
This book provides knowledge and understanding of the
-policy process- and its application to the Common
Agricultural Policy (CAP), focusing on the principles of
policy analysis. The author explains the importance of
the political and administrative context in which the
process occurs, acknowledging the influence of
environmental and sociological concerns. This is
essential for all concerned with agriculture and rural
livelihoods, both within the European Union and in those
countries trading with the EU. The book provides an
understanding of these principles in terms of how and why
policy changes, thus increasing the efficiency and
efficacy of the process.
** Agriculture and state-European Union countries,
Agriculture-Economic aspects--European Union countries,
European Union countries-Politics and government,
European Union countries-Economic policy.
33 Styhre, Alexander
Venturing into the bioeconomy : professions, innovation,
identity / Alexander Styhre and Mats Sundgren.-- New York
: Palgrave Macmillan, 2011.
xii, 289p. 22cm.
ISBN : 9780230238367.
338.476151 STY 134695
The book provides an overview of the literature
addressing recent changes in the life sciences including
recent genomics and post-genomics technoscientific
approaches. The life sciences are playing an increasingly
larger role in terms of influencing social life.
Traditionally, the pharmaceutical industry has brought
new drugs to the market but in the new economic regime,
here addressed as the bioeconomy, a variety of new
industries and sectors of the economy are making
contributions to commercialization of the life sciences.
In addition, it reports empirical material from three
case studies in the pharmaceutical industry, the
biotechnology industry and the domain of academic
research.
** Pharmaceutical industry --Case studies, Biotechnology
industries --Case studies.
34 Yesudian, Suseela (ed)
India : acquiring its way to a global footprint / Suseela
Yesudian.-- New York: Palgrave Macmillan, 2012.
xiii, 147p. 22cm.
ISBN : 9780230300637.
338.88954 YES 134446
The book contains case studies focusing on the growth of
innovation in India. The case studies examines how a
selection of Indian companies have gone global through
mergers and acquisition, identifying certain methods and
processes employed, and the challenges encountered by
these companies in their journey to become global.
** International business enterprises-India--Case studies
Consolidation and merger of corporations-India --Case
studies, Investments, Foreign-India--Case studies, India-
Commerce--Case studies.
35 Thirlwall, A P
Economics of development : theory and evidence / A P
Thirlwall.--9th ed-- New York: Palgrave Macmillan, 2011.
xxxiv, 678p. 25cm.
ISBN : 9780230222298.
338.90091724 THI 134628
The book provides a clear, comprehensive and analytically
rigorous introduction to development for students of
economics. For this updated edition, the contents have
been revised comprehensively and reorganized to reflect
the evolving field. The book includes: institutions and
development, failed states, the Stern Review and impact
of climate change on poor, financial development and
economic development, the microeconomic impact of aid,
and aid-s critics, growth accelerations, growth
diagnostics and binding constraints on growth, the theory
and practice of trade liberalization, recent research
into global and international income distribution, how
markets function in the rural agricultural sector and
brief biographical sketches of some famous growth and
development economists.
** Economic development, Developing countries --Economic
conditions.
36 Neumayer, Eric
Weak versus strong sustainability : exploring the limits
of two opposing paradigms / Eric Neumayer.--3rd ed--
Cheltenham: Edward Elgar, 2010.
xiv, 272p. 24cm.
ISBN : 9781848448735.
338.927 NEU 134466
The book examines the availability of natural resources
for the production of consumption goods and the
environmental consequences of economic growth. The author
identifies the critical forms of natural capital in need
of preservation given risk, uncertainty and ignorance
about the future and opportunity costs of preservation.
He provides a critical discussion of measures of
sustainability. Indicators of weak sustainability such as
Genuine Savings and the Index of Sustainable Economic
Welfare - also known as the Genuine Progress Indicator -
are analyzed, as are indicators of strong sustainability,
including ecological footprints, material flows and
sustainability gaps. This book is an essential reading
for students, scholars and policymakers with an interest
in ecological and environmental economics and sustainable
development.
** Environmental economics, Sustainable development.
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339
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MACROECONOMICS and RELATED TOPICS |
| |
37 Acemoglu, Daron (ed)
NBER macroeconomics annual 2010 / Daron Acemoglu and
Michael Woodford.-- Chicago: University of Chicago Press,
2010.
xix, 395p. 23cm.
ISBN : 9780226002132.
339 ACE 134319
This book deals with theoretical and empirical
contributions to the study of macroeconomics, addressing
central issues within the discipline. These issues range
from short-run macroeconomic fluctuations to
international economic crises and long-run economic
growth. It contains six papers that each tackle an
important area in macroeconomics and serve to advance
discourse within the field. This volume offers papers
that reflect upon a variety of topics, including the
recent financial crisis and the response of economists,
the causes of economic growth in Europe in the decades
following World War II, the sources of product-level
price rigidities, and the complex relationship between
the US economy and rising oil prices.
** Macroeconomics, Economic policy.
38 Welfens, Paul J J
Innovations in macroeconomics / Paul J J Welfens.--3rd ed
-- Heidelberg: Springer, 2011.
xxii, 634p. 24cm.
ISBN : 9783642119071.
339 WEL 133483
Modern macroeconomics suffers from an unclear link
between short-term Keynesian analysis and long-term
growth modeling. This book presents a new link between
monetary analysis and growth modeling in open economies.
Structural change, innovations and growth are considered
from a new perspective. With respect to economic policy -
in particular innovation policy - the analysis implies
major changes, concerning both EU countries and other
leading OECD economies.
** Macroeconomics.
39 Taylor, Christopher
A macroeconomic regime for the 21st century : towards a
new economic order / Christopher Taylor.-- London:
Routledge, 2011.
xv, 254p. 24cm.
ISBN : 9780415598989.
339.5 TAY 134453
The book gives non-economists a detailed understanding of
how macroeconomic policy works in modern economies, and
the issues it faces. The world has recently been through
a huge economic crisis and thinking people everywhere
have reason to wonder whether something is not seriously
wrong with the policy regimes underlying these dramatic
events in the major economies, and whether changes should
be made. The author reviews the history of the successive
regimes tried and found wanting in the second half of the
last century and proposes a set of reforms designed to
convert the flawed neo-liberal consensus of the 1990s
into a durable regime for the present century.
** Macroeconomics, Fiscal policy, Monetary policy,
Economic indicators, Chicago school of economics,
Keynesian economics.
40 Veldkamp, Laura L
Information choice in macroeconomics and finance / Laura
L Veldkamp.-- Princeton: Princeton University Press, 2011
vii, 168p. 24cm.
ISBN : 9780691142203.
339.5 VEL 133442
The book illustrates how information choice is used to
answer questions in monetary economics, portfolio choice
theory, business cycle theory, international finance,
asset pricing, and other areas. It shows how to build and
test applied theory models with information frictions. It
covers recent work on topics such as rational
inattention, information markets, and strategic games
with heterogeneous information. The book discusses new
modeling approaches and new applications, draws many
connections between different topics, and covers new
techniques. The author explains stylized facts,
addressing empirical puzzles, and generating testable
predictions.
** Macroeconomics-Decision making, Finance-Decision
making Information resources, Choice (Psychology).
41 Boughzala, Mongi (ed)
Inflation targeting in MENA countries : an unfinished
journey / Mongi Boughzala and David Cobham.-- London:
Palgrave Macmillan, 2011.
xvi, 326p. 22cm.
ISBN : 9780230296211.
339.530956 BOU 134698
This book assesses the current state of play for Middle
East and North African countries, in the light of wider
work on inflation targeting, and provides lessons from
the evolution of monetary policy in Europe. This informed
and critical book contains contributions from a team of
international experts, who discuss the preconditions and
consequences of IT. Particular attention is paid to
fiscal policy, capital account liberalization and
monetary transmission mechanisms. This book examines the
progress by various MENA countries towards IT. Against
the background of the paths taken in Europe (and the
changes in financial infrastructure which were required),
the authors examine how Turkey first came to IT, first
informally and then formally, and how IT has worked for
Turkey so far.
** Monetary policy --Middle East, Inflation (Finance) --
Middle East.
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343
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MILITARY,TAX,TRADE and INDUSTRIAL LAW |
| |
42 Broude, Tomer (ed)
The politics of international economic law / Tomer
Broude, Marc L Busch and Amelia Porges.-- Cambridge:
Cambridge University Press, 2011.
xi, 376p. 23cm.
ISBN : 9781107003552.
343.87 BRO 134312
From trade and investment to finance, governments are
under pressure to enforce, resist and rewrite
international economic law. Lawyers have seldom given
enough attention to the influence of politics on law,
whereas political scientists have had an on-again, off-
again fascination with how the law influences relations
among states. This book leads the way toward filling this
interdisciplinary gap, through a series of important
studies written by leaders in the field on specific
problems in international economic relations. The book
demonstrates a variety of ways in which the international
political-economic nexus may be researched and understood
.
** Foreign trade regulation-Political aspects,
Investments, Foreign-Law and legislation--Political
aspects.
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346
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PRIVATE LAW |
| |
43 Kovac, Mitja
Comparative contract law and economics / Mitja Kovac.--
Cheltenham: Edward Elgar, 2011.
xiii, 398p. 23cm.
ISBN : 9781849809733.
346.02 KOV 134330
This book provides a deeper understanding of the
similarities and differences between the legal systems of
France, England, the US and Germany in terms of contract
law. The application of the economically inspired optimal
model rule as a uniform term of comparison provides
valuable insights into the pre-contractual duties of
disclosure, the phenomena of unforeseen contingencies and
the unilateral termination of contracts. The objective
evaluation method enriches traditional comparative
contract law by enabling further qualitative assessment.
The book offers ample opportunities for further research
and for law making, legislation and jurisprudence.
** Contracts-Economic aspects--England, Contracts-
Economic aspects--France, Contracts-Economic aspects--
Germany, Contracts-Economic aspects--United States.
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352
|
GENERAL CONSIDERATIONS OF PUBLIC ADMINISTRATIO |
| |
44 Daly, John L
Human resource management in the public sector : policies
and practices / John L Daly.-- Armonk: M E Sharpe, 2012.
xii, 195p. 23cm.
ISBN : 9780765617026.
352.60973 DAL 134630
This book offers a unique and timely perspective for the
management of both human resource systems and their
employees in public sector settings. In addition to
addressing foundational policies and practices required
in today-s human resource systems, the book focuses on
the significant changes facing local government,
especially the growing demand for increased work-life
balance, which when applied serves as a strategic
component for sustaining positive organizational
cultures.
** Local government --United States --Personnel
management Civil services --United States --Personnel
management.
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362
|
SOCIAL WELFARE PROBLEMS and SERVICES |
| |
45 Lofgren, Hans (ed)
Democratizing health : consumer groups in the policy
process / Hans Lofgren, Evelyne de Leeuw and Michael
Leahy.-- Cheltenham: Edward Elgar, 2011.
ix, 261p. 23cm.
ISBN : 9781848447844.
362.1042 LOF 134307
This book examines the important role of consumer
activism in health policy in different national contexts.
In an age of shifting boundaries between state and civil
society, consumer groups are potentially drivers of
democratization in the health domain. The expert
contributors explore how their activities bring new
dynamics to relations between service providers, the
medical profession, government agencies, and other policy
actors. This book is comprehensively analysing the
opportunities and dilemmas of this type of activism,
including ambiguous partnerships between consumer groups
and stakeholders such as the pharmaceutical industry.
These themes are explored within an internationally
comparative framework, with case studies from various
countries.
** Health planning-Citizen participation, Medical policy
Citizen participation, Public health-Moral and ethical
aspects, Consumer Participation, Health Policy, Voluntary
Health Agencies.
46 Lawson, David (ed)
What works for the poorest? : poverty reduction
programmes for the world-s extreme poor / David Lawson
and others.-- Warwickshire: Practical Action Publishing,
2010.
xviii, 282p. 23cm.
ISBN : 9781853396908.
362.56 LAW 134442
Poverty reduction has become the central goal of
development policies over the last decade but there is a
growing realization that the poorest people rarely
benefit from poverty reduction programmes. Microfinance
programmes can help poor people improve their lives but
generally such programmes do not reach the extremely poor
and the chronic poor. The book analyses innovative ultra-
poor programmes from around the world and explores the
lessons that emerge from this new body of knowledge.
** Poverty-International cooperation.
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363
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OTHER SOCIAL PROBLEMS and SERVICES |
| |
47 Vliet, Bas van (ed)
Social perspectives on the sanitation challenge / Bas van
Vliet, Gert Spaargaren and Peter Oosterveer.-- New York:
Springer, 2010.
xiii, 242p. 23cm.
ISBN : 9789048137206.
363.72 VLI 134448
This book deals with innovative sanitation issues and
concepts, perceptions and decision-making support. It
comprises a valuable resource for political scientists,
environmental engineers and urban planners involved in
the study, design and implementation of sanitation
projects worldwide and whose work relates to meeting the
ambitious Millennium Development Goal. This volumes
include insights from Science and Technology Studies,
Environmental Sociology and Urban Studies. Its empirical
scope stretches from sanitation projects in Western
Europe to Sub-Saharan Africa.
** Sanitation, Sanitation-Political aspects, Sanitation-
Technological innovations, Sanitation-International
cooperation, Sanitation-Government policy, Sanitation-
Case studies.
48 Adeola, Francis O
Hazardous wastes, industrial disasters, and environmental
health risks : local and global environmental struggles /
Francis O Adeola.-- New York: Palgrave Macmillan, 2011.
xix, 235p. 22cm.
ISBN : 9780230118218.
363.7287 ADE 134697
The sociology of hazardous waste, risk, and disasters is
a relatively new discipline with an increasing volume of
empirical research by scholars. The author focuses this
book on hazardous and toxic wastes releases, industrial
toxic disasters, contamination of communities and the
environment, and the subsequent adverse health effects
among exposed populations. He explains the emerging
sociological study of risk, natural, and technological
disasters, and he reviews the accumulated body of
knowledge in the field up-to-date. This groundbreaking
work integrates sociological perspectives with
perspectives from other disciplines in the discussion of
the problems posed by technological hazards both in
advanced industrialized societies and in underdeveloped
world.
** Hazardous wastes --Risk assessment, Environmental
health, Industrial accidents --Social aspects,
Environmental Health, Hazardous Waste, Risk Assessment,
Biohazard Release, Chemical Hazard Release, Radioactive
Hazard Release.
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371
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SCHOOLS and THEIR ACTIVITIES;SPECIAL EDUCATION |
| |
49 Preedy, Margaret
Educational leadership : context, strategy and
collaboration / Margaret Preedy, Nigel Bennett and
Christine Wise.-- New Delhi: Sage, 2012.
ix, 300p. 24cm.
ISBN : 9781446201640.
371.2011 PRE 134452
This book critically analyses key strategic aspects of
educational leadership, including leadership perspectives
and values - external and internal contexts - autonomy
and accountability - partnership and collaboration -
leading strategy and change. The book explores major
challenges for educational leaders in managing the
increasingly permeable boundary between educational
organizations and their external contexts and reconciling
environmental expectations and internal priorities. This
book is helpful for those involved in educational
leadership and management, as well as those undertaking
professional development programmers.
** Educational leadership.
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388
|
TRANSPORTATION; GROUND TRANSPORTATION |
| |
50 Ieda, H (ed)
Sustainable urban transport in an Asian context / H Ieda.
-- Tokyo: Springer, 2010.
xviii, 422p. 24cm.
cSUR-UT series : library for sustainable urban
regeneration, 9.
ISBN : 9784431939535.
388.4095 IED 134445
This book addresses the urgent question of how to achieve
sustainability in the still-growing cities of Asia. The
chapters comprise the latest research and the application
of promising measures, some already realized in Asia,
that include urban transport system design and
management, land-use control, city planning, and
sustainability. Of vast import, this volume is helpful
for students and researchers, planners and engineers, and
all who are interested in sustainable urban environments.
** Urban transportation policy-Asia, Urban transportation
Asia, Business-Management.
|
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510
|
MATHEMATICS |
| |
51 Wang, Yuedong
Smoothing splines : methods and applications / Yuedong
Wang.-- Boca Raton: CRC Press, 2011.
xxiv, 370p. 24cm.
(Monographs on statistics and applied probability, 121).
ISBN : 9781420077551.
518.5 WAN 134333
The book provides unified frameworks for estimation,
inference, and software implementation by using the
general forms of nonparametric/semiparametric,
linear/nonlinear, and fixed/mixed smoothing spline
models. The theory of reproducing kernel Hilbert space
(RKHS) is used to present various smoothing spline models
in a unified fashion. The author makes the advanced
smoothing spline methodology based on RKHS accessible to
practitioners and students. He offers an introduction to
RKHS, keeps theory at a minimum level, and explains how
RKHS can be used to construct spline models. This book
offers a balanced mix of methodology, computation,
implementation, software, and applications. It uses R to
perform all data analyses and includes a host of real
data examples from astronomy, economics, medicine, and
meteorology.
** Smoothing (Statistics), Smoothing (Numerical analysis)
Spline theory.
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610
|
MEDICINE and HEALTH |
| |
52 Macdonald, Alasdair J
Solution-focused therapy : theory, research and practice
/ Alasdair J Macdonald.--2nd ed-- Los Angeles: Sage, 2011
ix, 243p. 24cm.
ISBN : 9780857028907.
616.891 MAC 133480
The book deals with the most accessible yet comprehensive
case-based introduction to the history, theory, research
and practice of solution-focused therapy (SFT) within
mental health care and beyond. Drawing on contemporary
research, this book includes discussion on recent
developments relevant to research and training,
challenges to SFT and the integration of SFT with other
therapeutic approaches , extended discussion on ethical
issues, topical exploration of the application of SFT
with patients with personality disorders and dementias,
contemporary research on solution-focused coaching and
approaches to organizational change.
** Therapy, Solution-focused brief therapy.
53 Briere, John N
Treating complex trauma in adolescents and young adults /
John N Briere and Cheryl B Lanktree.-- New Delhi: Sage,
2012.
xii, 255p. 23cm.
ISBN : 9781412981446.
618.928521 BRI 133481
This book outlines a hands-on, culturally-sensitive
approach to the most challenging of young clients: those
suffering from complex trauma histories, multiple
symptoms, and, in many cases, involvement in a range of
problematic behaviors. The model, Integrated Treatment of
Complex Trauma for Adolescents (ITCT-A), integrates a
series of approaches and techniques, which are adapted
according to the youth-s specific symptoms, culture, and
age. Components include relationship-building, psycho-
education, affect regulation training, trigger
identification, cognitive processing, titrated emotional
processing, mindfulness training, collateral treatments
with parents and families, group therapy, and system-
level advocacy. This book gives an insight and approach
to the treatment of young adults suffering from complex
trauma.
** Post-traumatic stress disorder in adolescence-
Treatment Family therapy, Stress Disorders, Post-
Traumatic--therapy.
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620
|
ENGINEERING |
| |
54 Gertsbakh, Ilya B
Models of network reliability : analysis, combinatorics
and monte carlo / Ilya B Gertsbakh and Yoseph Shpungin.--
Boca Raton: CRC Press, 2010.
xvi, 203p. 24cm.
ISBN : 9781439817414.
621.3821 GER 133485
This book provides a brief introduction to Monte Carlo
methods along with a concise exposition of reliability
theory ideas. The text investigates a collection of
principal network reliability models, such as terminal
connectivity for networks with unreliable edges and/or
nodes, network lifetime distribution in the process of
its destruction, network stationary behavior for
renewable components, importance measures of network
elements, reliability gradient, and network optimal
reliability synthesis. Solutions to most principal
network reliability problem including medium sized
computer networks are presented in the form of efficient
Monte Carlo algorithms and illustrated with numerical
examples and tables.
** Network performance (Telecommunication), Reliability
(Engineering)-Statistical method, Computer networks-
Reliability.
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630
|
AGRICULTURE and RELATED TECHNOLOGIES |
| |
55 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 970 p. 28 cm.
Part I : South 24 Parganas District.
636.095414 WES 131722,V.20,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
56 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 998 p. 28 cm.
Part II: South 24 Parganas district report.
636.095414 WES 131723,V.21,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
57 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007.
670p. 28 cm.
Part II : Nadia district report.
636.095414 WES 131718,V.16,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
58 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 693 p. 28 cm.
Part I: North 24 Parganas district report.
636.095414 WES 131719,V.17,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
59 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007.
421p. 28 cm.
Part I : West Bengal state as a whole.
636.095414 WES 131703,V.1,pt1,G
** Domestic animals --India --West Bengal --Statistics,
Agricultural machinery --Statistics.
60 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 114 p. 28 cm.
Part II : Jalpaiguri division.
636.095414 WES 131704,V.2,Pt2, G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
61 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 149 p. 28 cm.
Part III : Presidency Division.
636.095414 WES 131705,V.3,pt3,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
62 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 152 p. 28 cm.
Part IV : Bardhaman division.
636.095414 WES 131706,V.4,pt4,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
63 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 560 p. 28 cm.
Part II : Cooch Behar district report.
636.095414 WES 131708,V.6,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
64 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 379 p. 28 cm.
Part I : Cooch Behar district report.
636.095414 WES 131707,V.5,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
65 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 908 p. 28 cm.
Jalpaiguri District report.
636.095414 WES 131709,V.7,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
66 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 450 p. 28 cm.
Part I : Darjeeling district report.
636.095414 WES 131710,V.8,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
67 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 475 p. 28 cm.
Part II : Darjeeling district report.
636.095414 WES 131711,V.9,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
68 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007.
758 p. 28 cm.
Uttar Dinajpur district report.
636.095414 WES 131712,V.10,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
69 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 614 p. 28 cm.
Dakshin Dinajpur district report.
636.095414 WES 131713,V.11,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
70 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 952 p. 28 cm.
Malda district report.
636.095414 WES 131714,V.12,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
71 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 812 p. 28 cm.
Part I : Murshidabad district report.
636.095414 WES 131715,V.13,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
72 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007.
911 p. 28 cm.
Part II : Murshidabad district report.
636.095414 WES 131716,V.14,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
73 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 731 p. 28 cm.
Part I : Nadia district report.
636.095414 WES 131717,V.15,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
74 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 1056 p. 28 cm.
Part II: North 24 Parganas district report.
636.095414 WES 131720,V.18,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
75 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 947 p. 28 cm.
Part III: North 24 Parganas district report.
636.095414 WES 131721,V.19,pt3,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
76 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 777 p. 28 cm.
Kolkata District report.
636.095414 WES 131724,V.22,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
77 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 827 p. 28 cm.
Part II : Purba Medinipur district report.
636.095414 WES 131729,V.27,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
78 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 484 p. 28 cm.
Part I: Paschim Medinipur District Report.
636.095414 WES 131730,V.28,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
79 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 646 p. 28 cm.
Part II: Paschim Medinipur District Report.
636.095414 WES 131731,V.29,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
80 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 762 p. 28 cm.
Part III: Paschim Medinipur District Report.
636.095414 WES 131732,V.30,pt3,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
81 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 501 p. 28 cm.
Part IV: Paschim Medinipur District Report.
636.095414 WES 131733,V.31,pt4,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
82 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 982 p. 28 cm.
Howrah district report.
636.095414 WES 131725,V.23,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
83 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 804 p. 28 cm.
Part I: Hooghly district report.
636.095414 WES 131726,V.24,pt1:G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
84 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 893 p. 28 cm.
Part II: Hooghly district report.
636.095414 WES 131727,V.25,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
85 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 889 p. 28 cm.
Part I : Purba Medinipur district report.
636.095414 WES 131728,V.26,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
86 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 949 p. 28 cm.
Part II : Bankura district report.
636.095414 WES 131737,V.35,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
87 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 449 p. 28 cm.
Part I: Bardhaman District report.
636.095414 WES 131738,V.36,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
88 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 571 p. 28 cm.
Part I : Purulia district report.
636.095414 WES 131734,V.32,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
89 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 717 p. 28 cm.
Part II : Purulia district report.
636.095414 WES 131735,V.33,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
90 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 546 p. 28 cm.
Part I: Bankura district report.
636.095414 WES 131736,V.34,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
91 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 807 p. 28 cm.
Part I : Birbhum district report.
636.095414 WES 131741,V.39,pt1,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
92 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 525 p. 28 cm.
Part II : Birbhum district report.
636.095414 WES 131742,V.40,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
93 West Bengal.Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 834 p. 28 cm.
Part II : Bardhaman district report.
636.095414 WES 131739,V.37,pt2,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
94 West Bengal. Directorate of Animal Resources and Animal
Health
18th all India livestock census, agriculture implements
and machinery, fishery statistics, West Bengal.-- Kolkata
: Director of Animal Husbandry and Veterinary Services,
2007. 1047 p. 28 cm.
Part III : Bardhaman district report.
636.095414 WES 131740,V.38,pt3,G
** Livestock-Census, Animal husbandry-West Bengal,
Domestic animals.
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640
|
HOME and FAMILY MANAGEMENT |
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95 Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler,
John T Bowen and James C Makens.--5th ed.-- New Delhi:
Pearson, 2011.
xxiii, 683p. 27cm.
ISBN : 9788131759349.
647.940688 KOT 134265
This book discusses the major marketing decisions
hospitality marketing managers face today-s global market
place. Cases, chapter examples and marketing highlights
showcase real people and companies and demonstrate how
marketing impacts every member of the hospitality team.
Experimental exercises and new material on social
networking, database marketing and revenue management are
provided to clear the picture of hospitality industry and
its marketing opportunities.
** Hospitality industry-Marketing, Hotels Marketing
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650
|
MANAGEMENT and AUXILIARY SERVICES |
| |
96 Kline, Nancy
Time to think : listening to ignite the human mind /
Nancy Kline.-- London: Cassell Illustrated, 1999.
256p. 23cm.
ISBN : 9780706377453.
650.13 KLI 134313
The power of effective listening is recognized as the
essential tool of good management. In this book, the
author describes how one can achieve this, and presents
a step-by-step guide that can be used in any situation.
Whether one who want to have more productive meetings,
solve business problems or build stronger relationships,
this book offers a new world of possibilities.
** Success in business, Thought and thinking.
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657
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ACCOUNTING |
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97 Banerjee, Bhabatosh
Cost accounting : theory and practice / Bhabatosh
Banerjee.--12th ed-- New Delhi: PHI Learning, 2009.
xv, 972p. 24cm.
ISBN : 9788120328945.
657.42 BAN 134428
Cost accounting as an academic discipline has long been
established in commerce and management education. The
functions of modern Cost Accountant in many respects
overlap with those of Management Accountant. This book
provides an in-depth analysis of modern theories and
practices of Cost Accounting. It gives emphasis on cost
management and decision making apart from dealing with
modern areas of Management Accounting.
** Cost accounting.
98 Bhattacharyya, Asish K
Cost accounting for business managers / Asish K
Bhattacharyya.-- Gurgaon: Elsevier, 2009.
xiv, 418p. 24cm.
ISBN : 9788131214985.
657.42 BHA 134510
The book deals a fresh approach to the traditional
subject of Cost Accounting by adopting a management
perspective throughout its presentation. The emphasis is
on the use of cost and revenue information for decision
making and cost management. Specific methods of
accounting for materials, labor and overhead as well
product costing methods have been treated concisely with
a focus on management principles rather than technical
details. The presentation style of the author, developed
during the course of his long teaching career, makes it
easy for students to grasp the underlying concepts of the
subject. The book would also be useful for the managers /
executives attending in company and executive development
programmers on the subject.
** Cost accounting.
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658
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GENERAL MANAGEMENT |
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99 Clegg, Stewart
Managing and organizations : an introduction to theory
and practice / Stewart Clegg, Martin Kornberger and
Tyrone Pitsis.--3rd ed-- Los Angeles: Sage, 2011.
xxix,681p. 25cm.
ISBN : 9780857020413.
658 CLE 134551
The book discusses about the management of organizations
and provides a critical perspective of the organizational
behavior. It offers a perfect mix of practical
information and well thought out and challenging
theoretical insights which helps to understand the
complex process involved in managing organizations. It
provide expanded coverage of public sector and informal
organizations and give additional discussion on
international cultures.
** Management, Organization.
100 Bajpai, Naval
Business research methods / Naval Bajpai.-- New Delhi:
Pearson, 2011. xxx, 762p. CD-ROM. 25cm.
ISBN : 9788131754481.
658.0072 BAJ 134296
This book provides knowledge, understanding and necessary
skills required to conduct business research. It gives
step by step through a range of contemporary research
methods to conduct research and real life case studies
provided enable to relate with the context and grasp the
concept effectively. The book uses MS Excel (2007), SPSS
17 and Minitab 15 to solve statistical data analysis and
to deal with the complexity of multivariate analysis.
** Management-Research--Methodology, Business-Research--
Methodology.
101 Schanz, Deborah
Business taxation and financial decisions / Deborah
Schanz and Sebastian Schanz.-- Heidelberg: Springer, 2011
xxi, 401p. 24cm.
ISBN : 9783642032837.
658.15 SCH 134309
This book identifies and quantifies possible tax effects
on companies investment strategies and financing
policies. It does not focus on details of tax law, but
instead seeks to address students and practitioners
focusing on corporate finance, accounting, investment
banking and strategy consulting. It provide simple
standard models and explains how the models might be
adjusted with tax law. It introduces decision criteria
such as the net present value and the future value as
well as financial plans without taking taxes into
account.
** Business enterprises-Finance, Decision making,
Business enterprises-Taxation.
102 Dessler, Gary
A framework for human resource management / Gary Dessler.
--6th ed-- New Delhi: Pearson, 2011.
431p. 24cm.
ISBN : 9788131761069.
658.3 DES 134299
This book provides a broad spectrum of basic HR practice,
concepts, and techniques by distilling the essential HR
materials. It illustrates the skills managers need to
manage human resources in challenging times. It includes
topics that relevant in today’s diverse workforce,
diversity potential pros and cons and multi cultural
consciousness. It also expands discussion of the
motivation and motivation theories on compensation.
** Human resource management.
103 Marques, Joan (ed)
Stories to tell your students : transforming toward
organizational growth / Joan Marques, Satinder Dhiman and
Jerry Biberman.-- New York: Palgrave Macmillan, 2011.
xxviii, 196p. 24cm.
ISBN : 9780230116788.
658.3124 MAR 134636
This is the book that makes story telling a profound from
of learning. Storytelling is a powerful and effective
teaching tool, yet management professors often overlook
its use. A good story can illustrate management
principles such as decision-making, leadership, group
dynamics, power and politics in a way that captures
students- attention and enhances memory. This book is
designed to provide teachers in Organizational Behavior
and management courses, as well as corporate workshops,
with a highly effective way to address important issues
in modern-days- management and organizational behavior-
related issues. As a unique, non-traditional, OB-
oriented book geared towards flexible leadership,
professors from universities around the world offer a
series of thought-provoking, motivating, growth-oriented,
stories that will help readers to tap into their internal
locus of control.
** Organizational behavior, Management, Storytelling.
104 Carter, Chris
A very short, fairly interesting and reasonably cheap
book about studying strategy / Chris Carter, Stewart R
Clegg and Martin Kornberger.-- Los Angeles: Sage, 2008.
170. 20cm.
ISBN : 9781412947879.
658.4012 CAR 134553
The book is a welcoming, lively, and thought provoking
account of strategy. It helps students get to grips with
strategy-s key issues and broad debates and introduce
them to the latest ideas that won-t yet have been covered
in the classroom. Organized into three sections, concepts
are made really accessible as the authors first recap the
history of strategy as an academic discipline, then
evaluate major schools of strategic thought, and conclude
by critiquing the latest developments in strategic
research.
** Strategic planning, Strategic planning --History.
105 Mohapatra, Sanjay
Case studies in strategic management : a practical
approach / Sanjay Mohapatra.-- New Delhi: Pearson, 2012.
xxvi, 222p. 23cm.
ISBN : 9788131759844.
658.4012 MOH 134297
The book demonstrate how strategy can be developed using
can be developed using scientifically sound psychology
theory and the consideration of all stakeholder
objectives. The book provides the process and procedure
of scientific management and systematic strategic
management and providing executive techniques that
increase employability of the strategy. It presents a
wide range of case studies from different case studies
from different sectors, such as fertilizers, insurance,
developmental activities, microfinance nongovernmental
organizations and bank operations. It describes the
industry overview, how to arrive at the corporate
strategy using balance score card techniques to track the
progress of a set of corporate objectives.
** Strategic management, Strategic planning.
106 Render, Barry
Quantitative analysis for management / Barry Render and
others.--10th ed.-- Chennai: Pearson, 2009.
xix, 744p, CD ROM, 26cm.
ISBN : 9788131723739.
658.4033 REN 133462
The book presents managerial problems to provide
motivation for learning the techniques that can be used
to address the problems that the mangers face in a
business organisation. The mathematical problems with
necessary assumptions are presented with clear and
concise fashion. The book also provides techniques
applied to the sample problems with complete details.
** Industrial management-Mathematical models, Decision
making-Mathematical models, Management-Problems,
exercises, etc.
107 Assad, Arjang A
Profiles in operations research : pioneers and innovators
/ Arjang A Assad and Saul I Gass.-- New York: Springer,
2011.
xxiii, 867p. 24cm.
ISBN : 9781441962805.
658.40340922 ASS 133444
The book traces the development of OR from its military
origins to a mature discipline that is recognized
worldwide for its contributions to managerial planning
and complex global operations. Over the past six decades,
OR analyses have impacted our daily lives: when making an
airline or hotel reservation, waiting in line at a bank,
getting the correctly blended fuel at the gas station.
This book thus provide comprehensive literature on
operation research.
** Operations research .
108 Strasser, Kurt A
Myths and realities of business environmentalism : good
works, good business or greenwash? / Kurt A Strasser.--
Cheltenham: Edward Elgar, 2011.
xii, 198p. 24cm.
ISBN : 9781849800662.
658.4083 STR 134465
Many businesses profess to be voluntarily taking steps to
protect the environment, and going beyond compliance with
environmental regulations to do so. Kurt Strasser
evaluates these claims in this timely and cutting-edge
inquiry. The author begins by analyzing whether firms
with business environmentalism programs have better
environmental performance records than others. He finds
that the record is mixed and complex. Yet these kinds of
programs are important, he argues, even if to date they
have been only partially successful. He goes on to
explore what policies should be adopted to promote and
channel business environmentalism. The book concludes
with a case study of the business community-s efforts to
mitigate climate change.
** Business enterprises-Environmental aspects,
Environmental protection, Social responsibility of
business.
109 Barner, Robert
Accelerating your development as a leader : a guide for
leaders and their managers / Robert Barner.-- San
Francisco: Pfeiffer, 2011.
viii, 252p. 23cm.
ISBN : 9780470593646.
658.4092 BAR 134308
This book provides a roadmap for accelerating leadership
development and building a personal brand for success.
The book outlines five steps process for increasing
leaders readiness to assume next level assignments.
Leaders can use this steps to identify and clearly
define their development goals, asses their own progress
in development, extract the most from developmental
assignments, improve their organizational brands and make
mid-course corrections to their planning process. This
book helps to demystify the process of high potential
leadership development and translate this process into
well defined plan of action.
** Leadership, Personal coaching, Executive coaching,
Management.
110 Cetinkaya, Balkan
Sustainable supply chain management : practical ideas for
moving towards best practice / Balkan Cetinkaya and
others.-- Heidelberg: Springer, 2011.
xviii, 280p. 24cm.
ISBN : 9783642120220.
658.7 CET 134444
This book focuses on the need to develop sustainable
supply chains - economically, environmentally and
socially. It deals with the fundamental need for
sustainable SCM in the light of changing customer demands
and the current development in the logistics and
transportation. It examines the need of sustainable SCM
and different levers and areas of action for sustainable
SCM. It also provides an outlook of future development in
supply chains. This book contains examples from a wide
range of real-life case studies, and synthesizes the
learning from many different situations to provide the
fundamental building blocks at the centre of successful
logistics and supply chain management.
** Business logistics, Sustainable development, Social
responsibility of business.
111 Sanders, Nada R
Supply chain management : a global perspective / Nada R
Sanders.-- Hoboken: Wiley, 2012.
xix, 428p. 23cm.
ISBN : 9780470141175.
658.7 SAN 134292
The book provides supply chain managers with a completely
unique approach, presenting SCM from a balanced,
integrative, and business-oriented viewpoint. This book
discusses Supply chain management as a boundary-spanning
function that is intertwined with other organizational
functions. The text looks at issues of managing the
supply chain. This includes managing supply chain
relationship, from developing alliance to negotiation
strategies. It contains extensive pedagogy and solved
problems to make difficult concepts easy to understand.
** Business logistics.
112 Verma, Harsh V
Services marketing : text and cases / Harsh V Verma.--2nd
ed-- New Delhi: Pearson, 2012.
xvi, 660p. 28cm.
ISBN : 9788131754474.
658.8 VER 134113
This book develops a strategic perspective to the service
marketing framework. The book begins with an initiation
into the field of services and then develops an
appreciation of the service marketing system. The focus
is then directed at service strategy and the creation of
sustainable differentiation. The book finally looks at
the management of operational issues such as quality,
demand matching, recovery and empowerment. The book
compares and contrasts marketing in the goods context
with services and bridges up the gap that necessitates a
redefinition of customer value and the modification
framework for marketing. The caselets given in the book
present real life marketing dilemmas that provides
opportunity to creative handle marketing problems.
** Service industries-Marketing--Management, Marketing.
113 Burgos, David
Marketing to the new majority : strategies for a diverse
world / David Burgos and Ola Mobolade.-- New York:
Palgrave Macmillan, 2011.
ix, 246p. 24cm.
ISBN : 9780230111653.
658.802 BUR 133443
This book look at the changed marketplace revealed in the
new 2010 Census data, and show marketers how to develop
integrated campaigns that effectively reach these
culturally diverse consumer populations. Drawing on
interviews with industry leaders and Millward Brown-s
vast database of consumer research, this book will be a
roadmap to the opportunities and challenges of marketing
to the new mainstream in a way that feels natural,
respectful, and inclusive.
** Marketing-United States, Multiculturalism-United
States Minorities-United States.
114 Hedin, Hans
The handbook of market intelligence : understand, compete
and grow in global markets / Hans Hedin, Irmeli
Hirvensalo and Markko Vaarnas.-- West Sussex: John Wiley,
2011.
x, 244p. 25cm.
ISBN : 9781119993643.
658.83 HED 134632
This book gives readers a step-by-step roadmap for
establishing, conducting, and further developing market
intelligence programs within an organization, turning
market data into actionable insights. It is full of best
practice advice based on hundreds of real-life
international case studies. The material is backed up by
extensive global survey data, providing readers with
benchmark data on how intelligence programs are being
organized, operated, and resourced worldwide. From the
vast amount of examples, the authors have distilled Six
Key Success Factors for organizing future-oriented
corporate intelligence programs. This book provides a
very useful and practical framework to guide the
development of a Market Intelligence function that serves
as a tool for competitive advantage.
** Business intelligence, Market research, Business
intelligence --Case studies, BUSINESS and ECONOMICS /
Marketing / General.
115 Chaffey, Dave
E-business and e-commerce management : strategy,
implementation and practice / Dave Chaffey.--5th ed-- New
Delhi: Pearson, 2011.
xxxi, 733p. 26cm.
ISBN : 9780273752011.
658.872 CHA 134515
This book offers an international approach and a good
balance between the technical and managerial topics of
central importance to developing an understanding of this
subject. It is an engaging read, packed with real-life
examples and case studies. This book takes an integrative
approach drawing on new and existing approaches and
models from many disciplines including information
systems, strategy, marketing, supply chain management,
operations management, operations and human resource
management.
** Electronic commerce, Business enterprises-Computer
networks.
116 Molenaar, Cor
E-marketing : applications of information technology and
the internet within marketing / Cor Molenaar.-- London:
Routledge, 2012.
xviii, 234p. 24cm.
ISBN : 9780415677288.
658.872 MOL 134633
The book looks marketing function. Without a doubt, new
technologies, and notably the Internet, have had a
profound and lasting impact on the marketing function. A
paradigm shift has occurred which will forever change the
way marketers and marketing managers work. In this
textbook, author summarizes classic concepts and current
developments to create a new, integrated marketing model,
in which all components are part of a customer-oriented
approach. The author highlights the influence of the
application of IT and the Internet within marketing and
reveals how this can affect the form, focus and business
model of an organization.
** Internet marketing.
117 Smith, Mari
The new relationship marketing : how to build a large,
loyal, profitable network using the social web / Mari
Smith.-- Hoboken: John Wiley, 2011. xxxiii, 238p. 23cm.
ISBN : 9781118063064.
658.872 SMI 134635
The book describes a step-by-step plan for building a
sizable, loyal network comprised of quality relationships
that garner leads, publicity, sales, and more. People
have always done business with people they know, like,
and trust. That-s the essence of "relationship
marketing." Today, the popularity of online social
networking has caused a paradigm shift in relationship
marketing. This book helps businesspeople and marketers
master this crucial new skill set. The book is more
useful to businessman or businesswoman feeling the
pressure to shift your approach to using social media
marketing, to better understand the new soft skills
required for success on the social web, and to improve
your own leadership and relationship skills through
emotional and social intelligence.
** Relationship marketing, Customer relations, Social
networks.
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659
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ADVERTISING and PUBLIC RELATIONS |
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118 Alozie, Emmanuel C (ed)
Advertising in developing and emerging countries : the
economic, political and social context / Emmanuel C
Alozie.-- Burlington: Gower, 2011.
xviii, 327p. 24cm.
ISBN : 9780566091742.
659.1091724 ALO 134332
This book illustrates the challenges and opportunities
for advertising in developing countries, and explores
their critical relationship with developed economies with
a multifaceted analysis of the role of advertising in an
interdependent global economy. The contributors examine
the unique political, cultural and religious systems that
affect advertising in a country, in both Western and non-
Western contexts, and chart the consequences of its
development from democratization to privatization to
cultural hegemony. This book is helpful for scholars and
students of public relations, advertising, marketing,
media and international studies, as well as
practitioners, those teaching and undertaking
professional courses, and researchers in this critical
field.
** Advertising-Developing countries.
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790
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SPORTS, GAMES and ENTERTAINMENT |
| |
119 Roy, Anjali Gera (ed)
Travels of Bollywood cinema : from Bombay to LA / Anjali
Gera Roy and Chua Beng Huat.-- New Delhi: Oxford
University Press, 2012.
xxxi, 356p. 22cm.
ISBN : 9780198075981.
791.430954 ROY 133854
This book examines the historical and spatial flows of
Indian popular cinema for nearly a century culminating in
the Bollywood-inspired-Oscar-winning film Slumdog
Millionaire. Bringing together essays by eminent scholars
of anthropology, history, and cultural, media,
communication, and film studies, this volume shows that
Bollywood cinema has always crossed borders and
boundaries. It brings together perspectives on Indian
cinema from different disciplinary and geographical
locations to re-conceptualize the understanding of
national cinemas. This book looks at the meaning of
nation, diaspora, home, and identity in cinematic texts
and contexts, and examines the ways in which localities
are produced in the new global process by broadly
addressing nationalism, regionalism, and
transnationalism, politics and aesthetics, and
spectatorship and viewing contexts.
** Motion pictures-India, Motion picture industry-India.
120 Shresthova, Sangita
Is it all about hips? : around the world with bollywood
dance / Sangita Shresthova.-- New Delhi: Sage, 2011.
xvii, 223p. 21cm.
ISBN : 9788132106852.
793.31954 SHR 133484
Numerous Bollywood-themed dance classes have sprung up in
India and abroad to quench the demand of Indian and non-
Indian audiences to teach dance movements they have seen
in Bollywood films. The first comprehensive book on
Bollywood dance culture, "Is It All about Hips?" traces
Bollywood dances as they are interpreted, created, and
produced in three locations: Mumbai (India), Kathmandu
(Nepal), and Los Angeles (USA). In this pioneering work,
the author brings alive the world of Bollywood dance
through the chronicling and analyses of live
performances, dance classes, film spectatorship, and
personal narratives.
** Dance-India, Bhangra (Music), Motion picture industry-
India--Bombay.
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890
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OTHERS LITERATURES |
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121 Bary, Wm Theodore de
Finding wisdom in east Asian classics / Wm Theodore de
Bary.-- New York: Columbia University Press, 2011.
xvii, 418p. 23cm.
ISBN : 978023115397.
895 DEB 134451
This volume shows the vital role of the classics in the
shaping of Asian history and in the development of the
humanities at large. Wm. Theodore de Bary focuses on
texts that have survived for centuries, if not millennia,
through avid questioning and contestation. Recognized as
perennial reflections on life and society, these works
represent diverse historical periods and cultures and
include the Analects of Confucius, Mencius, Laozi, Xunxi,
the Lotus Sutra, Tang poetry, the Pillow Book, The Tale
of Genji, and the writings of Chikamatsu and Kaibara
Ekken. Contributors explain the core and most commonly
understood aspects of these works and how they operate
within their traditions. They trace their reach and
reinvention throughout history and their ongoing
relevance in modern life.
** East Asian literature-History and criticism, Wisdom in
literature, Best books-East Asia, Canon (Literature).
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950
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HISTORY OF ASIA |
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122 Dube, Saurabh (ed.)
Handbook of modernity in south Asia : modern makeovers /
Saurabh Dube.-- New Delhi: Oxford University Press, 2011.
xii, 276p. 25cm.
ISBN : 9780198074045.
954 DUB 134541
This book explores the depths and surfaces which are
constitutive of modernity and its representations. It
sheds light on the historical aspects of modernity during
colonial times. The volume also examines the conditions,
limitations, and possibilities of modernity-and the
modern in contemporary contexts, including politics,
culture, and the arts. The handbook approaches formations
of modernity as always particular yet already global, all
the while drawing on a range of South Asian experiences.
The contributors map prior routes and chart novel
pathways in discussions of modernity in the different
regions of the subcontinent.
** Social change-South Asia--Congresses, Civilization,
Modern-South Asia--Congresses.
123 Witness to history : transition and transformation of
India, 1947-1964 / Nehru Centre.-- New Delhi: Oxford
University Press, 2011.
xiv, 162p. 24cm.
ISBN : 9780198074342.
956.04 WIT 133856
The book focus on the Nehru era which witnessed several
crucial moments in the history of independent India, such
as the drafting of the Indian Constitution, war and
insurgency, and the adoption of the policy of non-
alignment. This volume includes essays, who have been
witness to the making of history and they contributed in
shaping its course. From a recounting of the Nehru years
by Karan Singh to personal narratives by M.V. Kamath and
Subhash Kashyap to Nehru-s foreign policy by K. Natwar
Singh to international politic by Muchkund Dubey to
Nehru-s Kashmir Policy by Balraj Puri, the book includes
their reminiscences, recollections, and interpretation of
events based on personal knowledge. The book written with
depth and verve, each essay throws new light on the
crucial eighteen years which witnessed the transition and
transformation of a newly-independent nation.
** India-History--1947-1964, Jawaharlal Nehru-Biography.
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