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New Arrivals

 

001 KNOWLEDGE

 

003 SYSTEMS

 

004 DATA PROCESSING and COMPUTER SCIENCE

 

005 COMPUTER PROGRAMMING, PROGRAMS AND DATA

 

006 SPECIAL COMPUTER METHODS

 

025 LIBRARY OPERATIONS

 

027 GENERAL LIBRARIES

 

170 ETHICS

 

190 MODERN WESTERN PHILOSOPHY

 

302 SOCIAL INTERACTION

 

303 SOCIAL PROCESSES

 

305 SOCIAL GROUPS

 

306 CULTURE and INSTITUTIONS

 

320 POLITICAL SCEINCE

 

321 SYSTEMS OF GOVERNMENTS and STATES

 

323 CIVIL and POLITICAL RIGHTS

 

325 INTERNATIONAL MIGRATION and COLONIZATION

 

327 INTERNATIONAL RELATIONS

 

330 ECONOMICS

 

331 LABOR ECONOMICS

 

332 FINANCIAL ECONOMICS

 

333 ECONOMICS OF LAND and ENERGY

 

336 PUBLIC FINANCE

 

337 INTERNATIONAL ECONOMICS

 

338 PRODUCTION

 

339 MACROECONOMICS and RELATED TOPICS

 

341 LAW OF NATIONS

 

343 MILITARY, TAX, TRADE and INDUSTRIAL LAW

 

346 PRIVATE LAW

 

347 CIVIL PROCEDURE and COURTS

 

351 PUBLIC ADMINISTRATION

 

355 MILITARY SCIENCE

 

361 SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL

 

362 SOCIAL WELFARE PROBLEMS and SERVICES

 

371 SCHOOLS and THEIR ACTIVITIES;SPECIAL EDUCATION

 

381 COMMERCE

 

387 WATER, AIR and SPACE TRANSPORTATION

 

388 TRANSPORTATION; GROUND TRANSPORTATION

 

400 LANGUAGE

 

510 MATHEMATICS

 

519 PROBABILITIES and APPLIED MATHEMATICS

 

650 MANAGEMENT and AUXILIARY SERVICES

 

657 ACCOUNTING

 

658 GENERAL MANAGEMENT

 

800 LITERATURE,RHETORIC and CRITICISM

 

950 HISTORY OF ASIA

 


 001   KNOWLEDGE  
   1 Holstein, James A (ed)
Varieties of narrative analysis / James A Holstein and
Jaber F Gubrium.-- New Delhi: Sage, 2012.
xiii, 311p. 22cm.
ISBN : 9781412987554.
001.433 HOL 133314
In this book, authors detailing various narrative inquiry
approaches to analyzing stories, storytelling, and
stories in society in social sciences research. US and UK
researchers from various disciplines such as psychology,
folklore, sociology, and communication describe how they
deal with narrative through examples of analysis of the
content and organization of narrative texts, including
psychological themes of life narratives, dialogic
narrative analysis, narrativity of the body, especially
disabled or stressed bodies, and media stories of events.

** Narrative inquiry (Research method).
   Top
 003   SYSTEMS  
   2 West, Bruce J
Complex webs : anticipating the improbable / Bruce J West
and Paolo Grigolini.-- Cambridge: Cambridge University
Press, 2011.
x, 375p. 24cm.
ISBN : 9780521113663.
003 WES 133288
The book synthesises modern mathematical developments
with a broad range of complex network applications of
interest to the engineer and system scientist, presenting
the common principles, algorithms, and tools governing
network behaviour, dynamics, and complexity. In this
book, authors investigate multiple mathematical
approaches to inverse power laws and expose the myth of
normal statistics to describe natural and man-made
networks.

** System analysis.
   Top
 004   DATA PROCESSING and COMPUTER SCIENCE  
   3 Kim, Jae H (ed)
Green IT : technologies and applications / Jae H Kim and
Myung J Lee.-- Verlag: Springer, 2011.
xv, 440p. 23cm.
ISBN : 9783642221781.
004 KIM 133298
Presenting comprehensive technical issues and solutions
for rapidly growing Green IT. It brings together in a
single volume both green communications and green
computing under the theme of Green IT, and presents
exciting research and developments taking place therein
in a survey style. Written by the subject matter experts
consisting of an international team of recognized
researchers and practitioners in the field, Green IT:.

** Information technology, Green technology.
   Top
 005   COMPUTER PROGRAMMING, PROGRAMS AND DATA  
   4 Fischer, Manfred M
Spatial data analysis : models, methods and techniques /
Manfred M Fischer and Jinfeng Wang.-- Heidelberg:
Springer, 2011.
viii, 82p. 23cm.
ISBN : 9783642217197.
005.74 FIS 133354
The book focuses on detecting patterns, and on exploring
and modelling relationships between them in order to
understand the processes responsible for their emergence.
This book aims to provide an introduction into spatial
data analysis to graduates interested in applied
statistical research.

** Database management, Geographic information systems.

   Top
 006   SPECIAL COMPUTER METHODS  
   5 Hausser, Roland
Computational linguistics and talking robots : processing
content in database semantics / Roland Hausser.-- Verlag:
Springer, 2011.
xii, 286p. 24cm.
ISBN : 9783642224317.
006.35 HAU 133933
In this book the author first examines the universals of
natural language and explains the Database Semantics
approach. Then in Part I he examines the following
natural language communication issues: using external
surfaces, the cycle of natural language communication,
memory structure, autonomous control, and learning. In
Part II he analyzes the coding of content according to
the aspects: semantic relations of structure,
simultaneous amalgamation of content, graph-theoretical
considerations, computing perspective in dialogue, and
computing perspective in text.

** Computational linguistics, Natural language processing
(Computer science), Semantics -- Data processing,
Robotics.

6 Griffiths, Nathan (ed.)
Agent-based service-oriented computing / Nathan Griffiths
and Kuo-Ming Chao.-- London: Springer, 2010.
xv, 275p. 24cm.
ISBN : 9781849960403.
006.76 GRI 133929
The book allows software development time to be shortened
by the composition of existing services across the
Internet. This book reviews the related technologies and
offers insight into state-of-the-art research results in
the field.

** Web services.
   Top
 025   LIBRARY OPERATIONS  
   7 Ashish, Naveen (ed)
Geospatial semantics and the semantic web : foundations,
algorithms and applications / Naveen Ashish and Amit P
Sheth.-- New York: Springer, 2011.
xii, 165p. 23cm.
ISBN : 9781441994455.
025.04 ASH 133296
The book provides recent research in the theme of
geospatial semantics. It presents new information systems
applications that have potential for high impact and
commercialization. Focus on geospatial ontology
development, related standards, geospatial ontology
alignment and integration, and algorithmic techniques for
geospatial semantics. Case studies and examples will be
provided throughout this book as well as possibilities
for future research.

** Semantic Web, Geospatial data.

8 Melucci, Massimo (ed)
Advanced topics in information retrieval / Massimo
Melucci and Ricardo Baeza - Yates.-- Heidelberg: Springer
, 2011.
xxxi, 274p. 23cm.
(The information retrieval series, 33).
ISBN : 9783642209451.
025.524 MEL 133285
In this book, author present a wide-spectrum illustration
of recent research results in advanced areas related to
information retrieval. The content of the book is:
aggregated search, digital advertising, digital libraries
discovery of spam and opinions, information retrieval in
context, multimedia resource discovery, quantum mechanics
applied to information retrieval, scalability challenges
in web search engines, interactive information retrieval
evaluation.

** Information storage and retrieval systems --
Congresses Data mining -- Congresses, Digital libraries
- Congresses, Document imaging systems -- Congresses.
   Top
 027   GENERAL LIBRARIES  
   9 Theimer, Kate
Web 2.0 tools and strategies for archives and local
history collections / Kate Theimer.-- London: Facet
Publishing, 2010.
xviii, 246p. 23cm.
ISBN : 9781856046879.
027.0028567 THE 133315
This book is for anyone, working with collections in
archives and historical organizations will act as a tool
to assess the current utility of an organization-s web
presence, and to identify how to improve that presence
using the latest Web 2.0 technologies. Drawing on
examples of good practice from real archives websites,
providing a wealth of checklists and pinpointing
available resources, it offers all that is needed to
transform a website to achieve an organization-s goals.

** Archives -- Computer network resources, Library Web
sites -- Design, Web site development, Web 2.0.
   Top
 170   ETHICS  
   10 Nease, Lon S (ed)
Fatherhood : philosophy for everyone : the dao of daddy /
Lon S Nease and Michael W Austin.-- Chichester: Wiley-
Blackwell, 2010.
xi, 211p. 23cm.
ISBN : 9781444330311.
173 NEA 133292
The book offers fathers wisdom and practical advice drawn
from the annals of philosophy. Both thought-provoking and
humorous, it provides a valuable starting and ending
point for reflecting on this crucial role. Address the
roles, experiences, ethics, and challenges of fatherhood
from a philosophical perspective Includes essays on
Confucius, Socrates, the experience of African
fatherhood, and the perspective of two women writers.
Explores the changing role of fatherhood and investigates
what it means to be a father, An ideal complement to
Motherhood.

** Fatherhood, Philosophy.


11 Sicart, Miguel
The ethics of computer games / Miguel Sicart.-- Cambridge
: The MIT Press, 2009.
264p. 22cm.
ISBN : 9780262516624.
175 SIC 133291
In this book, author addresses broader issues about the
ethics of games, the ethics of playing the games, and the
ethical responsibilities of game designers. He argues
that computer games are ethical objects, that computer
game players are ethical agents, and that the ethics of
computer games should be seen as a complex network of
responsibilities and moral duties. Players should not be
considered passive amoral creatures, they reflect,
relate, and create with ethical minds. The games they
play are ethical systems, with rules that create
gameworlds with values at play.

** Computer games -- Moral and ethical aspects, Computer
games -- Philosophy.

12 Magnani, Lorenzo
Understanding violence : the intertwining of morality,
religion and violence - a philosophical stance / Lorenzo
Magnani.-- Verlag: Springer, 2011.
xv, 337p. 23.5cm.
(Studies in applied philosophy, epistemology and rational
ethics, 1).
ISBN : 9783642219719.
179.7 MAG 133313,1
The book provides a philosophical "applied" account of
violence, engaged with both empirical and theoretical
debates in other disciplines such as cognitive science,
sociology, psychiatry, anthropology, political theory,
evolutionary biology, and theology.

** Violence -- Moral and ethical aspects.

   Top
 190   MODERN WESTERN PHILOSOPHY  
   13 Strawson, P F
Scepticism and naturalism : some varieties / P F Strawson
-- London: Routledge, 2008.
xlii, 85p. 20cm.
The Woodbridge lectures 1983.
ISBN : 9780415450492.
192 STR 133925
The book presents a discussion of scepticism, which
defines as questioning the adequacy of our grounds for
holding various beliefs. This title draws deftly on Hume
and Wittgenstein to argue that we must distinguish
between -hard-, scientific naturalism, or -soft-,
humanistic naturalism.
** Skepticism, Naturalism.
   Top
 302   SOCIAL INTERACTION  
   14 Becker, Markus C (ed)
Organizational routines : advancing empirical research /
Markus C Becker and Nathalie Lazaric.-- Cheltenham:
Edward Elgar, 2009.
ix, 291p. 24cm.
ISBN : 9781847201942.
302.35072 BEC 133781
The book cover qualitative, quantitative, and archival
methods for empirical research applying the concept of
organizational routines. Specific issues highlighted
include the use of event-sequence methods in the analysis
of organizational routines, the impact of standard
operating procedures on recurrent behaviour patterns, and
the stability, resilience, and change of organizational
routines. It provides an overview of different empirical
methods applied to study organizational routines, and of
their prerequisites, analytical power, and contribution.

** Organizational behavior -- Research -- Methodology.
   Top
 303   SOCIAL PROCESSES  
   15 Bentley, Alex
I-ll have what she-s having : mapping social behavior /
Alex Bentley, Mark Earls, and Michael J O-Brien.--
Cambridge: The MIT Press, 2011.
xiii, 146p. 20cm.
ISBN : 9780262016155.
303.32 BEN 133962
This book shows us how we use the brains of others to
think for us and as storage space for knowledge about the
world. The story zooms out from the individual to small
groups to the complexities of populations. It describes,
among other things, how buzzwords propagate and how ideas
spread, how the swine flu scare became an epidemic, and
how focused social learning by a few gets amplified as
copying by the masses. It describes how ideas, behavior,
and culture spread through the simple means of doing what
others do. It is notoriously difficult to change
behavior. For every "Yes We Can" political slogan, there
are thousands of "Just Say No" buttons. This book offers
a practical map to help us navigate the complex world of
social behavior, an essential guide for anyone who wants
to understand how people behave and how to begin to
change things.

** Social learning, Social interaction, Social
psychology.

16 Vinck, Dominique
The sociology of scientific work : the fundamental
relationship between science and society / Dominique
Vinck.-- Cheltenham: Edward Elgar, 2010.
vii, 278p. 25cm.
ISBN : 9781848449640.
303.483 VIN 133784
This book comprehensively explores the flourishing field
of science and technology studies and examines its
creation, development and interaction with contemporary
society.

** Science -- Social aspects.

   Top
 305   SOCIAL GROUPS  
   17 Deshpande, Ashwini
The grammar of caste : economic discrimination in
contemporary India / Ashwini Deshpande.-- New Delhi:
Oxford University Press, 2011.
xxi, 295p. 21cm.
ISBN : 9780198072034.
305.51220954 DES 133297
This book examines the contemporary nature of caste
disparities in India by using a framework that integrates
discussions on caste from other social science
disciplines with those from within economics. It brings
together quantitative evidence on different dimensions of
caste disparities based on two large national-level data
sets, in order to analyze the degree of change in the
caste system over the last two decades. Offering evidence
based on economic analysis, it questions commonly-held
views and challenges traditional wisdom.

** Caste -- India, Caste -- Economic aspects -- Indi ,
India -- Social conditions, India -- Economic conditions.
   Top
 306   CULTURE and INSTITUTIONS  
   18 Volti, Rudi
An introduction to the sociology of work and occupations
/ Rudi Volti.--2nd ed.-- New Delhi: Sage, 2012.
xxi, 297p. 25cm.
ISBN : 9781412992855.
306.36 VOL 133919
This book connects work and occupations to the key
subjects of sociological inquiry: social and
technological change, race, ethnicity, gender, social
class, education, social networks, and modes of
organization. In 15 chapters, author succinctly but
comprehensively covers the changes in the world of work,
encompassing everything from hunting and gathering to
work in today-s Information Age.

** Work -- History, Occupations -- Forecasting,
Globalization.

19 Stone, Alison
Feminism, psychoanalysis and maternal subjectivity /
Alison Stone.-- New York: Routledge, 2012.
ix, 194p. 23cm.
(Routledge studies in contemporary philosophy, 30).
ISBN : 9780415885423.
306.874301 STO 133988
In this book, the author develops a feminist approach to
maternal subjectivity. Author argues that in the West the
self has often been understood in opposition to the
maternal body, so that one must separate oneself from the
mother and maternal care-givers on whom one depended in
childhood to become a self or, in modernity, an
autonomous subject. These assumptions make it difficult
to be a mother and a subject, an autonomous creator of
meaning. Insofar as mothers nonetheless strive to regain
their subjectivity when their motherhood seems to have
compromised it, theirs cannot be the usual kind of
subjectivity premised on separation from the maternal
body. Mothers are subjects of a new kind, who generate
meanings and acquire agency from their position of re-
immersion in the realm of maternal body relations, of
bodily intimacy and dependency.

** Mothers, Motherhood -- Philosophy, Motherhood --
Psychological aspects, Subjectivity, Feminist theory.
   Top
 320   POLITICAL SCEINCE  
   20 Barry, Brian
Political argument / Brian Barry.-- London: Routledge and
Kegan Paul, 2011.
xviii, 364p. 22cm.
ISBN : 9780415610827.
320 BAR 133975
The book provided the first precise analysis of the
concept of political values having trade-off relations
and its analysis of the notion of the public interest has
also been significant.

** Political science.

21 Cheminant, Wayne Le (ed)
Manipulating democracy : democratic theory, political
psychology and mass media / Wayne Le Cheminant and John M
Parrish.-- New York: Routledge, 2011.
xvii, 258p. 23cm.
ISBN : 9780415878050.
320.019 CHE 133923
This book offers the first comprehensive dialogue between
empirical political scientists and normative political
theorists on the definition and contemporary practice of
democratic manipulation. An impressive array of
distinguished scholars offer incisive assessments and far
reaching critiques of contemporary American democracy.
This book introduces a free-wheeling debate on political
manipulation, addressing important questions on all
sides.

** Manipulative behavior -- Political aspects, Political
psychology, Mass media -- Political aspects, Democracy --
Psychological aspects.

22 Jain, Devali (ed)
Harvesting feminist knowledge for public policy :
rebuilding progress / Devaki Jain and Diane Elson.-- IDRC
/ Los Angeles: Sage, 2011.
xlvi, 347p. 22cm.
ISBN : 9788132107415.
320.6082 JAI 133961
This book brings together 14 essays by feminist thinkers
from different parts of the world, reflecting on the
flaws in the current patterns of development and arguing
for political, economic, and social changes to promote
equality and sustainability. The essays are written in
the context of the "triple crises" of food, fuel, and
finance, and the underlying deep-seated problems of
growing inequality, squeeze on time to provide unpaid
care to family and friends, and environmentally
unsustainable patterns of economic growth. The authors
argue that the very approach being taken to understand
and measure progress, and plan for and evaluate
development, needs rethinking in ways that draw on the
experiences and knowledge of women.

** Women in development, Feminism, Social policy,
Economic policy.


23 Keping, Yu (ed)
The reform of governance / Yu Keping.-- Leiden: Brill,
2010.
xv, 475p. 25cm.
(Social scientific studies in reform era China, 3).
ISBN : 9789004186316.
320.951 KEP 133446
The book is a translated collection of articles providing
a look at how scholars in China have been assessing their
country-s recent governmental history. It provide western
scholars with an accessible English language look at the
state of current scholarship in China on the interplay of
the country-s Democratic reforms, electoral rules,
accountability and social welfare.

** Public administration -- China, China -- Politics and
government -- 1976-2002, China -- Politics and government
-- 2002-.

   Top
 321   SYSTEMS OF GOVERNMENTS and STATES  
   24 Sundstrom, Goran (ed.)
Organizing democracy : the construction of agency in
practice / Goran Sundstrom, Linda Soneryd and Staffan
Furusten.-- Cheltenham: Edward Elgar, 2010.
x, 168p. 24cm.
ISBN : 9781848444287.
321.8 SUN 133782
This work criticizes the governance model for resting on
the rational myth and the assumption that democratic
ideals can be translated to specified democratic values,
which in turn can be adhered to by democratic agents. By
adding an organizational perspective to the analysis of
governance and democracy, the book proves that theories
about organizing and the construction of agency can be
used to explain how and why democratic values are
attended to in governance structures.

** Democracy.
   Top
 323   CIVIL and POLITICAL RIGHTS  
   25 Meyer, Lois (ed.)
New world of indigenous resistance : Noam Chomsky and
vices from North, South, and Central America / Lois Meyer
and Benjamin Maldonado Alvarado.-- Hyderabad: Orient
BlackSwan, 2010.
416p. 22cm.
ISBN : 9788125043256.
323.17 CHO 133927
In this book, Chomsky offers poignant lessons from his
vast knowledge of world history, linguistics, economics,
anti-authoritarian philosophy, and personal experience,
and traces numerous parallels with other peoples who have
resisted state power while attempting to modernize,
develop, survive, and sustain their unique community
identity and tradition.

** Chomsky, Noam -- Political and social views, Chomsky,
Noam -- Interviews, Chomsky, Noam -- Criticism and
interpretation, Indigenous peoples -- America -- Politics
and government, Indigenous peoples -- America --
Government relations, Government, Resistance to --
America -- History

   Top
 325   INTERNATIONAL MIGRATION and COLONIZATION  
   26 Parsons, Timothy H
The rule of empires : those who built them, those who
endured them and why they always fall / Timothy H Parsons
-- New Delhi: Oxford University Press, 2010.
x, 480p. 23cm.
ISBN : 9780195304312.
325.3 PAR 133491
In this book, author gives a sweeping account of the
evolution of empire from its origins in ancient Rome to
its most recent twentieth-century embodiment. He explains
what constitutes an empire and offers suggestions about
what empires of the past can tell us about our own
historical moment. Author uses imperial examples that
stretch from ancient Rome, to Britain-s "new" imperialism
in Kenya, to the Third Reich to parse the features common
to all empires, their evolutions and self-justifying
myths, and the reasons for their inevitable decline.

** Colonies -- History, Colonization -- History,
Imperialism -- History.

   Top
 327   INTERNATIONAL RELATIONS  
   27 Tickner, J Ann (ed)
Feminism and international relations : conversations
about the past, present and future / J Ann Tickner and
Laura Sjoberg.-- London: Routledge, 2011.
xiv, 274p. 23cm.
ISBN : 9780415584609.
327.082 TIC 133294
Presenting an introduction to feminist International
Relations, this book examines issues such as global
governance, the United Nations, war, peace, security,
science, beauty and human rights.

** International relations, Feminist theory.

   Top
 330   ECONOMICS  
   28 Cornwall, John
Capitalist development in the twentieth century : an
evolutionary-Keynesian analysis / John Cornwall and Wendy
Cornwall.-- Cambridge: Cambridge University Press, 2001.
xv, 286p. 22cm.
ISBN : 9780521341493.
330.122 COR 133932
In this book, author presents a framework that explains
the stylized facts of macroeconomic development of the
industrial nations during the last one hundred years.
They consider these stylized facts in historical
sequence, arguing that the facts trace out a pattern of
alternating episodes of poor and superior macroeconomic
performance.

** Economic history -- 20th century, Economic development
Capitalism.

29 Acharya, Shankar
India after the global crisis / Shankar Acharya.--
Hyderabad: Orient BlackSwan, 2012.
xiii, 226p. 19cm.
ISBN : 9788125045090.
330.90511 ACH 133918
This book assesses India-s resilience in the face of the
global financial crisis but then shows how the global
crisis and our domestic policy failures have taken a toll
on India-s economic performance: growth has slowed
significantly, inflation has remained high, the external
current account deficit has more than doubled, and the
rate of domestic investment has fallen. The author also
outlines the priorities that the government must focus on
to overcome these challenges, and debunks several myths
that weaken current policies.

** Global Financial Crisis, 2008-2009, Financial crises -
India, India -- Economic conditions, India -- Economic
policy -- 1991-.

30 Eichengreen, Barry (ed.)
Emerging giants : China and India in the world economy /
Barry Eichengreen, Poonam Gupta and Rajiv Kumar.-- New
Delhi: Oxford University Press, 2010.
xxxi, 368p. 23cm.
ISBN : 9780199575077.
330.951 EIC 133457
This work explores the rapid growth and development of
China and India and looks at some of the issues this
raises for the countries concerned, and their impact on
the world economy.

** Globalization, China -- Economic conditions -- 2000-,
India -- Economic conditions -- 1991-.

31 Brahme, Sulabh (ed.)
The India economy : problems and prospects : selected
writings of D R Gadgil / Sulabha Brahme.-- New Delhi:
Oxford University Press, 2011.
xliv, 433p. 24cm.
ISBN : 9780198069454.
330.95404 GAD 133460
This book provide a critical assessment of Indian
economic problems and the Indian development experience
in a historical perspective, and are firmly grounded in
the specific characteristics of Indian social reality.
The basic principles advocated by Gadgil-planning with
regulatory frame, food self-sufficiency, and employment
orientation of planning-are significant even today for
achieving -inclusive growth-. The essays are organized
into eight sections and are arranged chronologically
within each section.

** India -- Economic conditions -- 1947-.

32 Thomas, Wade L
The American economy : how it works and how it doesn-t /
Wade L Thomas and Robert B Carson.-- Armonk: M E Sharpe,
2011.
xxiii, 448p. 25cm.
ISBN : 9780765607584.
330.973 THO 133992
This book on the principles of economics is devoted to
explaining basic economics-with a focus on issues and
policy-to undergraduates in survey and other introductory
economics courses. The book delivers the optimal blend of
theory, issues, and policy analysis. Authors cover
microeconomics, macroeconomics, and international aspects
of the economy, providing a forceful and unapologetic
discussion of the practical realities confronting America
at home and abroad.

** United States -- Economic policy, United States --
Economic conditions.
   Top
 331   LABOR ECONOMICS  
   33 Barry, Michael (ed.)
Research handbook of comparative employment relations /
Michael Barry and Adrian Wilkinson.-- Cheltenham: Edward
Elgar, 2011.
ix, 470p. 24cm.
ISBN : 9781847208897.
331 BAR 133795
The book explores employment structures and policies
across several nations and provides a multi-faceted look
at key issues of conditions of labor through a variety of
thematic lenses. It is divided into sections covering
theoretical perspectives on employment relations, paired
country comparisons, and broad thematic analysis, and
individual essays address such topics as institutional
theories of labor relations, cross-cultural studies, and
comparative relations in closely linked economies such as
the UK and Ireland, Japan and Korea, and Belgium and the
Netherlands.

** Industrial relations -- Cross-cultural studies.

34 Hewlett, Sylvia Ann
Winning the war for talent in emerging markets : why
women are the solution / Sylvia Ann Hewlett and Ripa
Rashid.-- Boston: Harvard Business Review Press, 2011.
ix, 275p. 23cm.
ISBN : 9781422160602.
331.4091724 HEW 133316
IN this book, authors identify strategies for employers
in the emerging markets of Brazil, Russia, India, China,
and the United Arab Emirates to use to attract local
female talent to address the dearth of top talent in
their countries. They draw from quantitative data and
interviews with male and female managers in these
countries, which were gathered through the Center for
Work Life Policy (of which they are both associated) from
2009-2010, to illustrate how to attract and retain these
overlooked and highly qualified women and help them
overcome cultural limitations and organizational
constraints that hinder them, such as bias and
discrimination, child care issues, extreme job workloads,
and pressures from extended family.

** Women in the professions -- Developing countries,
Businesswomen -- Developing countries, Human capital --
Developing countries, Employees -- Recruiting --
Developing countries, International business enterprises
- Personnel management.
   Top
 332   FINANCIAL ECONOMICS  
   35 Spitzeck, Heiko (ed)
Banking with integrity : the winners of the financial
crisis? / Heiko Spitzeck, Michael Pirson and Claus
Dierksmeier.-- New York: Palgrave Macmillan, 2012.
xvii, 212p. 22cm.
ISBN : 9780230289956.
332.1 SPI 133994
This book provides rich and in-depth case studies of
banks which were doing well during the financial crisis
of 2007-2010. While other banks went bankrupt, were
nationalized, or struggled for survival some ofthe
featured cases increased market share, attracted more
customers and avoided home evictions of their clients.

** Bank management --Case studies, Banks and banking --
Moral and ethical aspects, Global Financial Crisis, 2008-
2009.

36 Sweeting, Paul
Financial enterprise risk management / Paul Sweeting.--
Cambridge: Cambridge University Press, 2011.
xii, 551p. 23cm.
ISBN : 9780521111645.
332.10681 SWE 133293
This book provides all the tools needed to build and
maintain a comprehensive ERM framework. It discusses the
internal and external contexts within which risk
management must be carried out. It also covers a range of
qualitative and quantitative techniques that can be used
to identify, model and measure risks, and describes a
range of risk mitigation strategies.

** Financial institutions -- Risk management, Financial
services industry -- Risk management.

37 Evensky, Harold
The new wealth management : the financial advisior-s
guide to managing and investing client assets / Harold
Evensky, Stephen M Horan and Thomas R Robinson.-- Hoboken
: John Wiley, 2011.
xx, 458p. 25cm.
ISBN : 9780470624005.
332.6 EVE 133796
This book has provided financial planners with detailed,
step-by-step guidance on developing an optimal asset
allocation policy for their clients. And, it did so
without resorting to simplistic model portfolios, such as
lifecycle models or black box solutions. The book
provides a thorough background on investment theories,
and includes many ready to use client presentations and
questionnaires, the guide is newly updated to meet twenty
first century investment challenges. The book includes
expert updates from Chartered Financial Analyst (CFA)
Institute, in addition to the core text of 1997-s first
edition - endorsed by investment luminaries Charles
Schwab and John Bogle, presents an approach that places
achieving client objectives ahead of investment vehicles.

** Portfolio management , Financial planners , Investment
advisors.

38 Gregoriou, Greg N (ed)
Hedge fund replication / Greg N Gregoriou and Maher Kooli
-- New York: Palgrave Macmillan, 2012.
xxiv, 193p. 22cm.
ISBN : 9780230336810.
332.64524 GRE 134029
This book offers the reader valuable insights into the
thinking behind hedge fund replication. It comprises a
collection of views and research from specialist
practitioners and academics from around the world, to
shed light on different issues regarding the construction
of hedge fund clones and how we should consider them. It
analyzes their pros and cons, and considers the question,
"Do they really expand the efficient frontier for
investors?

** Investments, Mutual funds, Hedge funds.

39 Izzi, Luisa
Basel III credit rating systems : an applied guide to
quantitative and qualitative models / Luisa Izzi,
Gianluca Oricchio and Laura Vitale.-- New York: Palgrave
Macmillan, 2012.
xx, 344p. 23cm.
ISBN : 9780230294240.
332.7 IZZ 133995
Banking competition is based on the ability to control
the cost of risk and can be only be managed with
excellent internal rating models and very advanced risk
management processes. This book is a comprehensive guide
to quantitative and qualitative rating assessments with
up to-date methodologies in the international banking
system.

** Basel III (2010), Credit ratings --Mathematical models
Risk --Mathematical models.

   Top
 333   ECONOMICS OF LAND and ENERGY  
   40 Muller-Christ, Georg
Sustainable management : coping with the dilemmas of
resource-oriented management / Georg Muller-Christ.--
Heidelberg: Springer, 2011.
xix, 239p. 23cm.
ISBN : 9783642191640.
333.7 MUL 133307
In this book, a resource-oriented perception of
sustainable management is presented. The author presents
his findings as regards the development of environmental
and social responsibility and introduces a theory of
management ecology. He takes a close look at the
contradictions businesses have to face when governing
their activity towards sustainability.

** Natural resources -- Management, Sustainable
development, Environmental management.

41 Singh, Mohan
Environmental geography / Mohan Singh.-- Jaipur: ABD
Publishers, 2011.
v, 256p. 21.5cm.
ISBN : 9788183763103.
333.70954 133267
This book describes the spatial aspects of interactions
between humans and the natural world. It represents a
critically important set of analytical tools for
assessing the impact of human presence on the environment
by measuring the result of human activity on natural
landforms and cycles.

** Environmental geography -- India, Environmentalism --
India, Droughts -- India.
   Top
 336   PUBLIC FINANCE  
   42 Ulbrich, Holley H
Public finance in theory and practice / Holley H Ulbrich.
--2nd ed.-- Oxon: Routledge, 2011.
xviii, 365p. 25cm.
ISBN : 9780415585972.
336 ULB 133792
The book has been substantially reorganized to put more
emphasis on public expenditure. Expanded treatment of
public goods includes common property resources and
congestible or club goods. Expanded discussion of
budgeting and cost-benefit analysis provides some
practical application of the theory. Updated discussions
of social security, public education and health care
address these three major contemporary public finance
issues.

** Finance, Public.
   Top
 337   INTERNATIONAL ECONOMICS  
   43 Genov, Nikolai (ed.)
Global trends and regional development / Nikolai Genov.--
New York: Routledge, 2012.
xvi, 332p. 23cm.
ISBN : 9780415897631.
337 GEN 133989
In this book, four global trends are discussed such as:
upgrading the rationality of organizations,
individualization, the spreading of instrumental activism
and universalization of value-normative systems. The
mutual influence of these interrelated trends brings
about both constructive and destructive effects in social
life, social integration and change. Contributors examine
questions such as: How do global trends pave their way in
regions? What are the similarities and differences of
regional development? How do agencies cope with the
challenges of global trends in regional development?

** International economic integration, Regionalism ,
Globalization -- Economic aspects, Globalization --
Social aspects.
   Top
 338   PRODUCTION  
   44 Dodgson, Mark
Innovation : a very short introduction / Mark Dodgson and
David Gann.-- New Delhi: Oxford University Press, 2010.
148p. 17cm.
ISBN : 9780199568901.
338.064 DOD 133479
The book looks at what innovation is and why it can
affect us so profoundly. It examines how it occurs, who
stimulates it, how it is pursued, and what its outcomes
are, both positive and negative. The book shows that
innovation is hugely challenging and failure is common,
yet it is essential to our social and economic progress.

** Technological innovations, Technological innovations -
Economic aspects, Technological innovations -- Social
aspects.

45 Drummond, H Evan
Agricultural economics / H Evan Drummond and John W
Goodwin.--3rd ed.-- New York: Prentice Hall, 2011.
xiii, 394p. 27cm.
ISBN : 9780136071921.
338.1 DRU 133448
The book offers a broad view of the food system,
emphasizing the links between and among financial
institutions, the macro economy, world markets,
government programs, farms, agribusinesses, food
marketing, and the environment. It lays out the basic
theory of microeconomics with numerous examples from the
food and agricultural industries, while its coverage of
macroeconomics emphasizes real world applications rather
than pure theory. Addressing many topics lightly instead
of one or two topics in depth, the text allows
flexibility for instructors to "skip around" topics.

** Agriculture -- Economic aspects, Agriculture --
Economic aspects -- United States.

46 Bade, Robin
Foundations of microeconomics / Robin Bade and Michael
Parkin.--5th ed.-- Delhi: Addison-Wesley, 2011.
xxxiv, 508p. 28cm.
ISBN : 9780136123132.
338.5 BAD 134139
This book shines with a well-targeted content adjustment
making this edition one of the most relevant Principles
of Microeconomics texts on the market today. The In-text
examples, dynamic chapter openers, and applications
contain compelling content and real-world issues. We
elevated MyEconLab (MEL) and integrated the story to
ensure that it is a more visual feature. This edition
capitalizes on the seamless connection between the text
and the e-environment to highlight how the authors-
emphasis on continuous practice is integrated throughout
the entire Bade/Parkin learning system.

** Microeconomics.

47 Gillespie, Andrew
Business economics / Andrew Gillespie.-- New Delhi:
Oxford University Press, 2010.
xix, 458p. 24cm.
ISBN : 9780199565184.
338.5024658 GIL 133456
The book examines economic theory in the context of
business. It provides an ideal introduction to economics.
The author adopts the viewpoint of a manager and focuses
on the relevance of economic concepts to business
practice. While the content is firmly based in economic
theory, the text is packed full of thought-provoking and
contemporary examples to encourage the development of
problem-solving skills.

** Managerial economics.

48 Yueh, Linda
Enterprising China : business, economic, and legal
developments since 1979 / Linda Yueh.-- Oxford: Oxford
University Press, 2011.
xvi, 364p. 23cm.
ISBN : 9780199205820.
338.70951 YUE 133452
This book analyzes the transformation of business
development and the -marketization- of industry in China
over the past thirty years within a complex framework of
legal, political, and economic reform aims.

** China -- Economic policy -- 1976-2000, Business
enterprises -- Law and legislation -- China, Commercial
law -- China, China -- Economic policy -- 2000-.

49 Kohn, Doris (ed)
Mobilising capital for emerging markets : what can
structured finance continue? / Doris Kohn.-- Heidelberg:
Springer-Verlag, 2011.
viii, 160p. 24cm.
ISBN : 9783540922247.
338.74091724 KOH 133445
This book suggests neither nor. Even if structured
finance can be misused or applied under inappropriate
conditions. The authors in this book focus on the
potential of structured finance in the aftermath of the
financial crisis. They explore the conditions under which
structured finance is suitable for emerging markets
highlighting both its benefits and risks. The book
combines professional and scientific perspectives and
points towards various useful applications of structured
finance in support of small and medium-sized enterprises
and microfinance.

** Corporations -- Developing countries -- Finance.

50 WustenhageN, Rolf (ed.)
Sustainable innovation and entrepreneurship / Rolf
Wustenhagen and others.-- Cheltenham: Edward Elgar, 2008.
xxii, 317p. 23cm.
ISBN : 9781847200372.
338.927 WUS 133786
The book addresses how we can combine environmental and
social sustainability with economic sustainability in
order to produce innovative business models. This book
presents both conceptual and empirical research and
discusses various aspects of sustainable
entrepreneurship.

** Sustainable development, Entrepreneurship, Diffusion
of innovations.

51 Rosenstein-Rodan, P N (ed.)
Capital formation and economic development / P N
Rosenstein-Rodan.-- London: Routledge, 2011.
164p. 23cm.
ISBN : 9780415593892.
338.954 ROS 133931,vol. 55
The book compiled by the India team of Centre of
International Studies at MIT, represents an important
contribution to methods in planning for development,
which will be of relevance to all those working in the
field, irrespective of country. The results are
demonstrated on examples taken from the Third Five-Year
Plan and from some of the papers which underlay it.

** Economic development -- India, Capital investments --
India, India -- Economic policy.

52 Indrakumar, Konthoujam (ed)
Location, space and development : development
trajectories in India-s North East / Konthoujam
Indrakumar and Homen Thangjam.-- New Delhi: Concept
Publishing, 2011.
xii, 151p. 21cm.
ISBN : 9788180697289.
338.9541 IND 133243
This book provides critical and constructive evolution of
the exiting conditions and circumstances surrounding the
North East. It also offers informed debates on issues
crucial to the material realities in the region.

** Economic development --India, Northeastern, Industrial
location --India, Northeastern, Space in economics,
India, Northeastern --Economic policy.

   Top
 339   MACROECONOMICS and RELATED TOPICS  
   53 Bade, Robin
Foundations of macroeconomics / Robin Bade and Michael
Parkin.--5th ed.-- Delhi: Addison-Wesley, 2011.
xxxvi, 504p. 28cm.
ISBN : 9780136125839.
339 BAD 134138
This book shines with a well-targeted content adjustment.
In-text examples, dynamic chapter openers, and
applications contain compelling content and real-world
issues. We elevated MyEconLab (MEL) and integrated the
story to ensure that it is a more visual feature. This
edition capitalizes on the seamless connection between
the text and the e-environment to highlight how the
authors- emphasis on continuous practice is integrated
throughout the entire Bade/Parkin learning system.

** Macroeconomics.
   Top
 341   LAW OF NATIONS  
   54 Kirton, John J (ed)
Global law / John J Kirton and Jelena Madunic.-- Surrey:
Ashgate Publishing, 2009.
xxiii, 522p. 24cm.
ISBN : 9780754626626.
341 KIR 133254
For over half a millennium global law has been central to
the practice and analysis of international relations. How
has the use of global law shaped international relations
of the past and present and how will it shape the future?
This work assembles the key articles that have defined
the scholarly field of global law to explore customs,
treaties and international institutions, the roles they
have played in international relations and the effect
they have had and will continue to have in the
international system. With a wide range of articles
covering the classic debates of the role of global law,
as well as introducing case studies of the applications
of global law, it allows one to ask what the future of
global law will be.

** International law.

55 Singh, Sanjay Kumar
Encyclopaedia of human rights / Sanjay Kumar Singh.--
Jaipur: ABD Publishers, 2011. 2v, 23cm.
ISBN : 9788183762847.
341.48 SIN 133265,v.1, 133266,v.2
This book contains two volumes. The contents of volume 1
are introduction, theories of human rights, human rights
and international humanitarian law, laws against
genocide, war and crime against humanity etc. And the
contents of volume 2 are human rights laws against
slavery, forced labour, human rights law against torture,
cruel etc. .

** Human rights.
   Top
 343   MILITARY, TAX, TRADE and INDUSTRIAL LAW  
   56 Kumar, Sujeet
Encyclopaedia of cyber laws / Sujeet Kumar.-- Jaipur: ABD
Publishers, 2011.
v, 312p. 21.5cm.
ISBN : 9788183763417.
343.5409944 KUM 133264
Cyber law is a term that encapsulates the legal issues
related to the use of communicative, transactional, and
distributive aspects of networked information devices and
technologies. It is less a distinct field of law in the
way that property or contract are, as it is a domain
covering many areas of law and regulation. Some leading
topics include intellectual property, privacy, freedom of
expression, and jurisdiction. Issues of jurisdiction and
sovereignty have quickly come to the fore in the era of
the Internet. This book provides deep insight into
various dimensions of issues relating to the subject.

** Information technology -- Law and legislation -- India
Information technology -- Law and legislation,
Electronic commerce -- Law and legislation -- India.
   Top
 346   PRIVATE LAW  
   57 Griffiths, Andrew
An economic perspective on trade mark law / Andrew
Griffiths.-- Cheltenham: Edward Elgar, 2011.
xv, 323p. 24cm.
ISBN : 9781845424923.
346.240488 GRI 133793
In this book, author examines the economic case for
extending the legal protection of trademark and the
various forms of economic benefit that trademarks can
generate. After reviewing the legal basis for
establishing the exclusive identity of a company and its
products, the book explains the economic functions played
by a trademark as a signifier of a specific trade origin,
promoting investment in productive enterprise and
ensuring the consistency of product quality and
character. The final chapter considers how trademark
rights can be calibrated to help maximize the overall
benefit that trademarks generate.

** Trademarks -- Law and legislation -- European Union
countries.

58 Reingand, Nadya (ed)
Intellectual property in academia : a practical guide for
scientists and engineers / Nadya Reingand.-- Boca Raton:
CRC Press, 2012.
xxvii, 324p. 23cm.
ISBN : 9781439837009.
346.73048 REI 133987
The book covers the best approaches to determine
invention novelty by prior art searching and gives step-
by step guidance in using the best modern electronic
patent databases. It presents a unique practical approach
for assessing the monetary value of ideas and provides
software for invention valuation, which can be used even
during the early stages of an invention-s development.
The book also discusses invention ownership, which is a
crucial issue for scientists employed by universities.

** Patent laws and legislation -- United States,
Universities and colleges -- Professional staff -- Legal
status, laws, etc. -- United States, Inventors -- United
States -- Handbooks, manuals, etc.

   Top
 347   CIVIL PROCEDURE and COURTS  
   59 Singh, Raghbir (ed.)
The legislature and the judiciary : judicial
pronouncements on parliament and state legislatures /
Raghbir Singh and K N Chandrasekharan Pillai.-- Hyderabad
: Orient BlackSwan, 2011.
xxv, 512p. 23cm.
ISBN : 9788125041917.
347.5405 SIN
The book explains the powers, privileges and immunities
of legislatures in India. It also highlights the role of
the judiciary in articulating the constitutional position
on the ligislature-s autonomy, and provides a detailed
discussion of all the important cases dealt by the high
courts and supreme court.

** Judicial process -- India, Legislators -- India --
Cases, Legislative bodies -- India.
   Top
 351   PUBLIC ADMINISTRATION  
   60 Calabro, Andrea
Governance structures and mechanisms in public service
organizations : theories, evidence and future directions
/ Andrea Calabro.-- Verlag: Physica-Verlag, 2011.
xvii, 131p. 23cm.
ISBN : 9783790827491.
351 CAL 133295
The book addresses the nexus of issues exploring
governance structures and mechanisms in public service
organizations, thus contributing to the development of
disciplines that focus on public management.

** Public administration, Public utilities -- Management,
Government accountability.
   Top
 355   MILITARY SCIENCE  
   61 Paul, T V (ed.)
Complex deterrence : strategy in the global age / T V
Paul, Patrick M Morgan and James J Wirtz.-- Cambridge:
Cambridge University Press, 2011.
x, 345p. 23cm.
ISBN : 9788175967816.
355.02 PAU 133451
This book offers an agenda for the contemporary practice
of deterrence--especially as it applies to nuclear
weapons -in an increasingly heterogeneous global and
political setting. Moving beyond the precepts of
traditional deterrence theory, it offers insights for the
use of deterrence in the modern world, where policy
makers may encounter irrational actors, failed states,
religious zeal, ambiguous power relationships, and other
situations where the traditional rules of statecraft do
not apply.

** Deterrence (Strategy) -- Congresses, Complex
deterrence Strategy.

62 Kane, Thomas M
Understanding contemporary strategy / Thomas M Kane and
David J Lonsdale.-- London: Routledge, 2012.
viii, 304p.25cm.
ISBN : 9780415461672.
355.4 KAN 133972
This book provides an accessible and comprehensive
introduction to the theory and practice of modern
strategy. Covering all the main issues in the field, the
book explores the major themes through a combination of
classical and modern strategic theory, history and
current practice. The book is split into three main
sections: Definition and Context: including discussion of
the human, technological, intelligence, ethical and grand
strategic dimensions, Strategy in the Geographic
Environments: land, sea, air and space, Contemporary
Strategic Challenges: terrorism, insurgency and nuclear
strategy.

** Strategy, Military planning, Military policy.
   Top
 361   SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL  
   63 Schutt, Russell K
Investigating the social world : the process and practice
of research / Russell K Schutt.--7th ed.-- New Delhi:
Sage, 2012.
xxiv, 618p. 25cm.
ISBN : 9781412999809.
361.1072 SCH 133921
This book helps readers understand research methods as an
integrated whole, appreciate the value of both
qualitative and quantitative methodologies, and
understand the need to make ethical research decisions.
The key features of this book are as: the "doing" of
social research is closely and consistently linked to
important social issues using real social data, provides
guides for critiquing research articles, exercises for
applying research skills, and examples of analysing and
reporting social data, ethical concerns and ethical
decision making are discussed with each study of specific
methods, discussion questions, practice, web, SPSS
exercises, and research proposal development exercises
included at the end of each chapter, a companion study
site will provide journal articles, self-quizzes,
electronic flashcards, as well as wide-ranging data sets
and interactive exercises.

** Social problems --Research, Social sciences --
Research.

64 Singh, Krishna Kant
Social work : administration and development / Krishna Kant
Singh and Ram Shankar Singh.-- Jaipur: ABD Publishers,
2011.
vi, 288p. 21cm.
ISBN : 9788183762724.
361.30954 SIN 133251
This book stresses and illustrates the necessary tasks in
the marketing of and career development in social work
administration. It suggests systematic efforts in career
development on both institutional and individual levels.
The contents of the book are as follows: Indian social
structure and social issues, social problem, new social
movements and "The Reinvention of India", administration
of social work effects of globalization on employment and
poverty, development problems and traditional cultures,
law and governance.

** Social work administration -- India, Social planning -
India.

65 Hohman, Melinda
Motivational interviewing in social work practice /
Melinda Hohman.-- New York: The Guilford Press, 2012.
xiv, 178p. 23cm.
ISBN : 9781609189693.
361.322 HOH 133973
This book offers powerful tools for helping social work
clients draw on their strengths to make desired changes
in their lives. This book introduces practitioners and
students to MI and demonstrates how to integrate this
evidence-based method into direct practice. The author
describes innovative applications for diverse clients and
practice areas, including substance abuse treatment,
mental health, child welfare, community organizing, and
others. Extensive sample dialogues illustrate MI skills
in action with individuals and groups.

** Social service, Interviewing in social service,
Motivational interviewing.
   Top
 362   SOCIAL WELFARE PROBLEMS and SERVICES  
   66 Cho, Hyunyi (ed)
Health communication message design : theory and practice
/ Hyunyi Cho.-- New Delhi: Sage, 2012.
xvi, 277p. 23cm.
ISBN : 9781412986557.
362.1014 CHO 133917
This book illustrates the importance of effective
communication in disease prevention and health promotion
by building theory-based messages while being responsive
to diverse audience needs. This book clearly explains
core health communication principles and processes for
designing effective messages for health communication
interventions and campaigns while integrating
perspectives from multiple areas including psychology,
public health, and social marketing.

** Communication in public health.

67 Doron, Assa (ed.)
Health, culture and religion in South Asia : critical
perspectives / Assa Doron and Alex Broom.-- London:
Routledge, 2011.
x, 153p. 25cm.
ISBN : 9780415556095.
362.10954 DOR 133934
In this book, author explore the interplay of local
cultural and religious practices in the delivery and
experiences of health in South Asia. The book provides
much needed insight into the relationships between
health, culture, community, livelihood, and the nation-
state, and in particular, the recent struggles of
disadvantaged groups to gain access to health care in
South Asia. The book brings together anthropologists,
sociologists, economists, health researchers and
development specialists to provide the reader with an
interdisciplinary approach to the study of South Asian
health and a comprehensive understanding of cutting edge
research in this area.

** Public health -- South Asia, Health -- Social aspects
- South Asia, Health -- Religious aspects, Medical policy
-- South Asia, Religion and culture -- South Asia,
Religion and sociology -- South Asia.
   Top
 371   SCHOOLS and THEIR ACTIVITIES;SPECIAL EDUCATION  
   68 Elliott, Stephen N (ed)
Handbook of accessible achievement tests for all students
: bridging the gaps between research, practice and policy
/ Stephen N Elliott and others.-- New York: Springer,
2011.
xiv, 341p. 25.5cm.
ISBN : 9781441993557.
371.262 ELL 133353
This book presents a wealth of evidence-based solutions
designed to move the assessment field beyond -universal-
standards and policies toward practices that enhance
learning and testing outcomes. Drawing on an extensive
research and theoretical base as well as emerging areas
of interest, the volume focuses on major policy concerns,
instructional considerations, and test design issues,
including: The IEP team-s role in sound assessment, the
relationships among opportunity to learn, assessment, and
learning outcomes, innovations in computerized testing
and the -6D- framework for standard setting, legal issues
in the assessment of special populations.

** Achievement tests, Educational tests and measurements.
   Top
 381   COMMERCE  
   69 Horniacek, Milan
Cooperation and efficiency in markets / Milan Horniacek.-
Verlag: Springer, 2011.
vii, 92p. 23cm.
(Lecture notes in economics and mathematical systems, 649).
ISBN : 9783642197628.
381.1015118 HOR 133289
The book deals with collusion between firms on both sides
of a market that is immune to deviations by coalitions.
The book studies this issue using an infinitely countably
repeated game with discounting of future single period
payoffs.

** Markets -- Mathematical models, Oligopolies --
Mathematical models.

   Top
 387   WATER, AIR and SPACE TRANSPORTATION  
   70 Wittmer, Andreas (ed)
Aviation systems : management of the integrated aviation
value chain / Andreas Wittmer, Thomas Bieger and Roland
Muller.-- Verlag: Springer, 2011.
xvii, 236p. 23cm.
ISBN : 9783642200793.
387.74068 WIT 133287
This book aims to provide comprehensive coverage of the
field of air transportation, giving attention to all
major aspects, such as aviation regulation, economics,
management and strategy. The book approaches aviation as
an interrelated economic system and in so doing presents
the big picture of aviation in the market economy. It
explains the linkages between domains such as politics,
society, technology, economy, ecology, regulation and how
these influence each other. Examples of airports and
airlines, and case studies in each chapter support the
application-oriented approach.

** Aeronautics, Commercial -- Management.
   Top
 388   TRANSPORTATION; GROUND TRANSPORTATION  
   71 Heuvelhof, Ernst ten
Strategic behaviour in network industries : a
multidisciplinary approach / Ernst ten Heuvelhof and
others.-- Cheltenham: Edard Elgar, 2009.
x, 214p. 24cm.
ISBN : 9781847206107.
388.068 HEU 133785
This book elucidates the concept of -strategic behaviour-
and portrays it in real life examples to aid our
understanding of this important phenomenon in terms of
policy and organisational decision making.

** Transportation, Energy industries, Telecommunication,
Strategic planning, Decision making.

   Top
 400   LANGUAGE  
   72 Morris, Michael
An introduction to the philosophy of language / Michael
Morris.-- Cambridge: Cambridge University Press, 2008.
ix, 326p. 25cm.
ISBN : 9780521603119.
401 MOR 133920
In this book, author offers a critical introduction to
the central issues of the philosophy of language. Each
chapter focuses on one or two texts which have had a
seminal influence on work in the subject, and uses these
as a way of approaching both the central topics and the
various traditions of dealing with them. Texts include
classic writings by Frege, Russell, Kripke, Quine,
Davidson, Austin, Grice and Wittgenstein.

** Language and languages -- Philosophy.
   Top
 510   MATHEMATICS  
   73 Higgins, Peter M
Numbers : a very short introduction / Peter M Higgins.--
New Delhi: Oxford University Press, 2011.
xiii, 132p. 17cm.
ISBN : 9780199584055.
512.7 HIG 133459
In this book, author unravels the world of numbers,
demonstrating its richness and providing an overview of
all the number types that feature in modern science and
mathematics. Indeed, author paints a crystal-clear
picture of the number world, showing how the modern
number system matured over many centuries, and
introducing key concepts such as integers, fractions,
real and imaginary numbers, and complex numbers.

** Number theory.
   Top
 519   PROBABILITIES and APPLIED MATHEMATICS  
   74 Powell, Warren B
Approximate dynamic programming : solving the curses of
dimensionality / Warren B Powell.--2nd ed.-- Hoboken:
Wiley, 2011.
xviii, 627p. 23cm.
ISBN : 9780470604458.
519.703 POW 133993
The book integrates four distinct disciplines-Markov
decision processes, mathematical programming, simulation,
and statistics-to demonstrate how to successfully
approach, model, and solve a wide range of real-life
problems using ADP. The book continues to bridge the gap
between computer science, simulation, and operations
research and now adopts the notation and vocabulary of
reinforcement learning as well as stochastic search and
simulation optimization. The author outlines the
essential algorithms that serve as a starting point in
the design of practical solutions for real problems.

** Dynamic programming.

   Top
 650   MANAGEMENT and AUXILIARY SERVICES  
   75 Fragueiro, Fernando
Strategic leadership in the business school : keeping one
step ahead / Fernando Fragueiro and Howard Thomas.--
Cambridge: Cambridge University Press, 2011.
xiv, 269p. 23cm.
ISBN : 9780521116121.
650.071173 FRA 133455
In this book, authors show how Deans of business schools
can meet such challenges in terms of strategic direction
setting and the execution of their leadership role.
Drawing on their invaluable experience as Deans of highly
successful business schools, they present a series of
case studies to show how leaders of five leading business
schools have built effective strategies in the context of
internal and external political pressures.

** Business schools -- United States -- Management,
Management -- United States.

76 Gardner, Howard
Five minds for the future / Howard Gardner.-- Boston:
Harvard Business Press, 2008.
xxii, 196 p. 21cm.
ISBN : 9781422145357.
650.1 GAR 133339
In this book author argues that the future requires
individuals to learn and think in different ways, and
defines the cognitive abilities that an individual must
master, including the ability to integrate ideas from
different disciplines and an appreciation for differences
among humans.

** Multiple intelligences, Social intelligence, Success,
Success in business.

77 O-connell, Liam
Don-t feed the ducks : inspire your people, create a
brilliant business / Liam O-Connell.-- Mid-Glamorgan:
Accent Press Ltd, 2010.
184p. 21.5cm.
ISBN : 9781907016523.
650.1 OCO 133290

** Success in business, Employee motivation, Management -
Employee participation -- Great Britain.

78 Pek, Andrew
Stimulated : habits to spark your creative genius at work
/ Andrew Pek and Jeannine McGlade.-- New York: Prolibris
Publishing, 2011.
iv, 195p. 23cm.
ISBN : 9788192153513.
650.1 PEK 133305
This book helps to learn: how to draw inspiration and
fresh insights from the world around you, how to make the
most of your surroundings and develop an environment that
gets the creative juices flowing, and, how to turn work
into play.

** Creative ability in business, Creative thinking,
Success in business.

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 657   ACCOUNTING  
   79 Whittington, O Ray
Wiley CPA examination review 2011-2012 : outlines and
study guides / O Ray Whittington and Patrick R Delaney.--
38th ed.-- Hoboken: John Wiley, 2011.
1331p. 28cm.
Vol. 1 Outlines and study guides: vol. 2 Problems and
solutions.
ISBN : 9780470923832.
657.076 WHI 133789,v.1
Published annually, this comprehensive two-volume
paperback reviews all four parts of the CPA exam. Many of
the questions are taken directly from previous CPA exams,
including new question formats like the Tak Based
Simulations. Volume I contains all study guides and
outlines while Volume II contains all problem solutions.

** Accounting -- Examinations, questions, etc, Accounting
-- Examinations -- Study guides.

80 Whittington, O Ray
Wiley CPA examination review 2011-2012 : problems and
solutions / O Ray Whittington and Patrick R Delaney.--
38th ed.-- Hoboken: John Wiley, 2011.
1383p. 28cm.
Vol. 1 Outlines and study guides: vol. 2 Problems and
solutions.
ISBN : 9780470923849.
657.076 WHI 133790,V. 2
Published annually, this comprehensive two-volume
paperback reviews all four parts of the CPA exam. Many of
the questions are taken directly from previous CPA exams,
including new question formats like the Tak Based
Simulations. Volume I contains all study guides and
outlines while Volume II contains all problem solutions.

** Accounting -- Examinations, questions, etc, Accounting
-- Examinations -- Study guides.
   Top
 658   GENERAL MANAGEMENT  
   81 Kenis, Patrick (ed.)
Temporary organizations : prevalence, logic and
effectiveness / Patrick Kenis, Martyna Janowicz-Panjaitan
and Bart Cambre.-- Cheltenham: Edward Elgar, 2009.
xv, 287p. 24cm.
ISBN : 9781848440852.
658.04 KEN 133787
The book provides a systematic treatment of temporary
organizations an increasingly prevalent organizational
form in which organizations work together on a joint task
for example, a movie production, a rescue operation,
development of a new product for an ex ante limited
period of time. It also provides insights on how they
differ from the classical organization and contributes to
our understanding of what makes temporary organizations
effective.

** Business enterprises, Associations, institutions, etc.

82 Keillor, Bruce D (ed)
International business in the 21st century / Bruce D
Keillor and Timothy J Wilkinson.-- Santa Barbara: Praeger
, 2011.
3v, 23cm.
V. 1 Are you ready? : preparing for international
operations. v. 2 Going global : implementing
international business operations. v. 3 Staying on top :
crucial issues for international business in the 21st
century.
ISBN : 9780313379482.
658.049 KEI 133968,v.1, 133969,v.2, 133970,v.3
This book is comprised of three volumes. The first volume
covers issues related to establishing an international
business, including assessing your export readiness and
finding financing. Volume two is about actually getting
your business up and running. Volume three discusses the
many things that impact anyone doing business in the
international arena, from cultural differences to the
challenges of international threats and terrorism.

** International business enterprises, International
trade International economic relations.

83 Palfrey, John
Intellectual property strategy / John Palfrey.--
Cambridge: The MIT Press, 2012.
xiii, 172p. 18cm.
ISBN : 9780262516792.
658.152 PAL 133964
This book offers a short briefing on intellectual
property strategy for corporate managers and nonprofit
administrators. Author argues for strategies that go
beyond the traditional highly restrictive "sword and
shield" approach, suggesting that flexibility and
creativity are essential to a profitable long-term
intellectual property strategy--especially in an era of
changing attitudes about media.

** Intellectual property -- Management.

84 Crabtree, Greg
Simple numbers, straight talk, big profits! : 4 keys to
unlock your business potential / Greg Crabtree and
Beverly Blair Harzog.-- Austin: Greenleaf Book Group
Press, 2011.
viii, 177p. 22cm.
ISBN : 9781608320561.
658.1592 CRA 133924
This book is based on the premise that accountants often
make finance unnecessarily confusing, this guide helps
small business owners see beyond the numbers. It shows
the reader how to use key financial indicators as a basis
for smart business decisions, with a focus on companies
in the range between start-up and $5 million in revenue.

** Small business -- Finance -- Handbooks, manuals, etc,
Small business -- Accounting -- Handbooks, manuals, etc,
Success in business.

85 Briscoe, Dennis
International human resource management : policies and
practices for multinational enterprises / Dennis Briscoe,
Randall Schuler and Ibraiz Tarique.--4th ed.-- New York:
Routledge, 2012.
xxiv, 527p. 25cm.
ISBN : 9780415884761.
658.3 BRI 133971
This book focuses on International Human Resource
Management within multi-national enterprises (MNEs) and
covers topics including: the development of IHRM, MNE and
country culture, strategic IHRM, organizational structure
and design, international joint ventures and cross-border
mergers and acquisitions, labor standards, ethics and
codes of conduct, global talent management , selection
and management of international assignees, training and
management development, compensation and benefits, health
and safety and crisis management, international HRIS,
international Human Resource Management departments and
professionals.

** International business enterprises --Personnel
management.

86 Cardy, Robert L
Performance management : concepts, skills and exercises /
Robert L Cardy and Brian Leonard.--2nd ed-- Armonk: M E
Sharpe, 2011.
xii, 266p. 26cm.
ISBN : 9780765626578.
658.3125 CAR 133447
The book offers a comprehensive and engaging examination
of the process of performance management. It provides a
balance between concepts and skill-based exercises.
Conceptual understanding is addressed first in each
chapter, followed by a variety of skill builder exercises
that provide a rich resources.

** Employees -- Rating of, Performance -- Evaluation,
Performance standards.

87 Sterned, Dietmar
Strategic adaptation : cross-cultural differences in
company responses to economic crisis / Dietmar Sternad.--
New York: SpringerWien, 2011.
xiii, 257p. 24cm.
ISBN : 9783709104545.
658.4012 STE 133928
The book explores the processes that are at work when
companies adapt to environmental change -- from strategic
issue diagnosis and decision-making processes to the
specific strategic actions in response to economic
downturn. It also explores how firms in the two countries
strategically reacted to the 2008-09 financial and
economic crisis and -- taking cultural differences into
account -- how their decision processes and strategic
actions in response to the crisis differed.

** Strategic planning -- Economic aspects, Strategic
planning -- Economic aspects -- Cross-cultural studies,
Global Financial Crisis, 2008-2009.

88 Tan, Kim Hua
Operations strategy in action : a guide to the theory and
practice of implementation / Kim Hua Tan and Rupert L
Matthews.-- Cheltenham: Edward Elgar, 2009.
viii, 223p. 24cm.
ISBN : 9781847207777.
658.4012 TAN 133780
This book offers a rounded overview of operations
strategy with a particular focus on implementation. The
premise of the book is that developing an effective
operations strategy without its subsequent implementation
will render the strategizing process a waste of time and
resources. The authors explain the pros and cons of
existing approaches to implementation as well as offering
a systematic framework for turning strategic intent into
actions. They offer a fresh look at a subject whose
importance within academia and industry is rapidly
increasing due to the need to refocus the attention of
business upon the elements that actually add value to
society - operations.

** Strategic planning.

89 Nikolopoulos, Andreas
Negotiating strategically : one versus all / Andreas
Nikolopoulos.-- New York: Palgrave Macmillan, 2011.
xviii, 188p. 23cm.
ISBN : 9780230298460.
658.4052 NIK 133304
In this book, author provides a new model for successful
negotiation, demonstrating new methods and giving
practical advice. Written in an easy to follow format,
this book provides 49 short cases describing everyday
interactions within various business settings.

** Negotiation.

90 Reissner, Stefanie C
Narratives of organisational change and learning : making
sense of testing times / Stefanie C Reissner.--
Cheltenham: Edward Elgar, 2008.
vi, 154p. 24cm.
ISBN : 9781847203267.
658.406 REI 133779
This book focuses on how organisational actors make sense
of and learn from profound change as exemplified by three
manufacturing firms from Britain, South Africa and
Russia. The interaction between organisational change and
wider social, economic and political changes in the
organisations- environments and their impact on the
organisational actors- identity is examined. The book
also explores the complex responses to organisational
change epitomised by patterns of stories prevalent in
each of the three organisations, as well as the important
insights into often unacknowledged narrative processes of
learning which result from profound change.

** Organizational change, Organizational learning.

91 Voiculescu, Aurora (ed.)
The business of human rights : an evolving agenda for
corporate responsibility / Aurora Voiculescu and Helen
Yanacopulos.-- London: Zed Books, 2011.
viii, 245p. 22cm.
ISBN : 9781848138636.
658.408 VOI 133930
The book offer ethical, political, and legal perspectives
on the need for international human rights standards in a
globalized market economy, in order to prevent abuses
such as poor working conditions and the destruction of
the environment. Some specific topics are corporate
reputation management, violent corporate crime and human
rights, and human rights within the normative ordering of
global capitalism. Other areas examined include ways to
combat transnational corporate corruption, and human
rights and international business in Nigeria.

** Corporate governance -- Law and legislation, Social
responsibility of business, Human rights.

92 Ladkin, Donna
Rethinking leadership : a new look at old leadership
questions / Donna Ladkin.-- Cheltenham: Edward Elgar,
2010.
xi, 202p. 24cm.
ISBN : 9781847209351.
658.4092 LAD 133783
This book offers a radical reconceptualisation of
leadership as a contextually embedded, physically
embodied phenomenon. It answers questions such as -What
is leadership?- and -How do leaders lead change?-, by
addressing them from a philosophical standpoint.

** Leadership.

93 Kouvelis, Panos (ed)
The handbook of integrated risk management in global
supply chains / Panos Kouvelis and others.-- Hoboken:
Wiley, 2012.
xxvii, 595p. 23cm.
ISBN : 9780470535127.
658.5 KOU 133967
This book uses a multi-disciplinary approach to present
an effective way to manage complex, diverse, and
interconnected global supply chain risks. The handbook is
divided into five parts: Foundations and Overview
introduces risk management and discusses the impact of
supply chain disruptions on corporate performance,
Integrated Risk Management: Operations and Finance
Interface explores the joint use of operational and
financial hedging of commodity price uncertainties,
Supply Chain Finance discusses financing alternatives and
the role of financial services in procurement contracts,
inventory management and capital structure, and bank
financing of inventories, Operational Risk Management
Strategies outlines supply risks and challenges in
decentralized supply chains, such as competition and
misalignment of incentives between buyers and suppliers,
Industrial Applications presents examples.

** Business logistics, Delivery of goods --Management,
Risk management, Globalization.

94 Voigt, Guido
Supply chain coordination in case of asymmetric
information : information sharing and contracting in a
just-in-time environment / Guido Voigt.-- Heidelberg:
Springer, 2011.
xxvii, 181p. 23cm.
(Lecture notes in economics and mathematical systems, 650)
ISBN : 9783642201318.
658.5 VOI 133306
This book shows the results of behavioral experiments, in
which the participants share private information in order
to influence the contract terms in a Just-in-Time
environment. It is shown that the impact of information
sharing is ambiguous, and dependent on several factors,
such as contract flexibility and complexity or the
interacting behavioral types. The experimental results
form the basis for a behavioral principal-agent model
that gives valuable insights on how the interaction of
trust, trustworthiness and the information sharing
strategy impacts the supply chain performance.

** Business logistics, Knowledge management.

95 Trias de Bes, Fernando
Winning at innovation : the A-to-F model / Fernando Trias
de Bes and Philip Kotler.-- New York: Palgrave Macmillan,
2011.
xvi, 272p. 23cm.
ISBN : 9780230343436.
658.514 TRI 133926
This book presents a new model for successful marketing
advancement from two world-leading experts in marketing
and innovation. The A-F Model is a step-by-step process
for developing a successful culture of innovation,
bringing together the different individuals and groups
across the organization for ideas to be created,
developed and implemented. Offering flexibility, the
model allows a back and forth flow of ideas and
creativity to adapt to changing circumstances.

** Technological innovations -- Management.

96 Gurnani, Haresh (ed.)
Supply chain disruptions : theory and practice of
managing risk / Haresh Gurnani, Anuj Mehrotra and Saibal
Ray.-- London: Springer, 2012.
x, 336p. 24cm.
ISBN : 9780857297778.
658.7 GUR 133991
This book demonstrates that effective management of
supply disruptions necessitates both strategic and
tactical measures - the former involving optimal design
of supply networks, the latter involving inventory,
finance and demand management. It shows that managers
ought to use all available levers at their disposal
throughout the supply network- like sourcing and pricing
strategies, providing financial subsidies, encouraging
information sharing and incentive alignment between
supply chain partners - in order to tackle supply
disruptions. The editors combine up-to-date academic
research with the latest operational risk management
practices used in industry to demonstrate how
theoreticians and practitioners can learn from each
other.

** Business logistics, Business logistics -- Risk
management.

97 Kerber, Bill
Lean supply chain management essentials : a framework for
materials managers / Bill Kerber and Brian J Dreckshage.-
Boca Raton: CRC Press, 2011.
xv, 258p. 25cm.
ISBN : 9781439840825.
658.7 KER 133922
This book explains why the traditional materials planning
environment, typically embodied by an Enterprise Resource
Planning (ERP) system, is an ineffective support system
for a company that wants to adopt Lean practices. It
begins by defining supply chain management basics,
including roles, objectives, and responsibilities from a
traditional framework. Next, it describes Lean basics and
explores the conflicts between Lean and the traditional
framework.

** Materials management, Production control, Business
logistics, Lean manufacturing.

98 Mangan, John
Global logistics and supply chain management / John
Mangan and others.--2nd ed.-- Chichester: John Wiley,
2012.
xix, 421p. 25cm.
ISBN : 9781119998846.
658.7 MAN 133966
In this book, authors bring a wealth of experience and
knowledge from their careers which to date have spanned
Europe, the US, Asia and Australia. In addition the book
benefits from chapter and case contributions from 27
authors (both from industry and from academia) located
across the globe. Key features of this book: 19 up-to-
date chapters on all aspects of logistics and SCM,
including coverage of emerging and important topics such
as service supply chains, security, sustainability, and
supply chain vulnerability, An easy and clear
introduction to key quantitative techniques that can be
applied to logistics such as simulation and modeling,
Thirteen international case studies, on diverse topics
such as commodity logistics and extraterrestrial supply
chain networks, to illustrate key concepts and extend
learning.

** Business logistics.

99 Zwick, Detlev (ed.)
Inside marketing : practices, ideologies, devices /
Detlev Zwick and Julien Cayla.-- Oxford: Oxford
University Press, 2011.
xi, 357p. 23cm.
ISBN : 9780199576746.
658.8 ZWI 133797
This book offers a theoretically informed critical
perspective on contemporary marketing practice and its
growing cultural, economic, and political influence
worldwide. This book brings together leading scholars and
practitioners from the fields of business, history,
economic sociology, and cultural anthropology, to analyse
the inner workings and outer effects of marketing as a
material social practice, an ideology, and a technique.
Their work raises some important and timely questions.
How has marketing transformed the pharmaceutical industry
and what are the consequences for our lives? How does
marketing influence the way we think of progress and
modernity? How has marketing changed the way we think of
childhood? And how does marketing appropriate the
creativity of consumers for profit?

** Marketing.

100 Hunt, Shelby D
Legends in marketing : Shelby D Hunt / Shelby D Hunt.--
Los Angeles: Sage, 2011. 10v, 24cm.
v. 1 Marketing theory: the nature and scope of marketing.
v. 2 Marketing theory: philosophy of science foundations
of marketing. v. 3 Marketing theory: philosophy of
science controversies in marketing. v. 4 Channels of
distribution. v. 5 Macromarketing, ethics, and social
responsibility: The development period. v. 6
Macromarketing, ethics, and social responsibility: the
research tradition period. v. 7 Marketing management and
strategy. v. 8 Relationship marketing. v. 9 Resource-
advantage theory: the development period. v. 10 Resource-
advantage theory: the research tradition period.
ISBN : 9788132105206.
658.80092 HUN 133032,v.1, 133033,v.2,
133034,v.3, 133035,v.4, 133036,v.5, 133037,v.6,
133038,v.7, 133039,v.8, 133040,v.9, 133041,v.10
This set, containing of 10 volumes captures the essence
of the most important contributions made in the field of
marketing in the past 100 years. It reproduces the
seminal works of the legends in the field, which is
supplemented by interviews of these legends as well as by
the opinions of other scholars about their work. The set
focuses on the multiple ways in which a legend has
contributed to the field. This is a tribute to Shelby D.
Hunt. Known for his pioneering work in the application of
theory and philosophy of science in marketing, Dr. Hunt
is one of the most cited scholars of marketing.

** Hunt, Shelby D, Marketing, Marketing research.


101 Monroe, Kent B
Legends in marketing : Kent B Monroe / Kent B Monroe.--
Los Angeles: Sage, 2011.
7v, 24cm.
V. 1 processing of price information. v. 2 Comparative
price advertising. v. 3 The price-quality-value
relationship. 4. Price fairness. v. 5 Research in
consumer. v. 6 Models, theory, and methods. v. 7 Pricing
management and practice.
ISBN : 9788132105183.
658.80092 MON 133042,v.1, 133043,v.2,
133044,v.3, 133045,v.4, 133046,v.5, 133047,v.6,
133048,v.7
The Legends in Marketing series captures the essence of
the most important contributions made in the field of
marketing in the past hundred years. It reproduces the
seminal works of the legends in the field. The series
comprises various sets, each focused on the multiple ways
in which a legend has contributed to the field. This
third set in the series, consisting of 7 volumes, is a
tribute to Professor Monroe, known as one of the Deans of
Pricing teaches among other areas, Pricing Strategy,
Tactics, Marketing Management and Research Method. His
research areas include Behavioral Pricing and Consumer
Shopping Behavior.

** Monroe, Kent B, Marketing, Pricing.

102 Sheth, Jagdesh N
Legends in marketing : Jagdesh N Sheth / Jagdesh N Sheth.
-- Los Angeles: Sage, 2010.
8v, 24cm.
V. 1 Consumer behavior : conceptual foundations. v. 2
Consumer behavior : empirical research. v. 3 Visioning
the future. v. 4 International marketing. v. 5 Managerial
marketing : the early years. v. 6 Managerial marketing :
current thought. v. 7 Organizational buyer behavior. v. 8
Relationship marketing.
ISBN : 9788132103004.
658.80092 SHE 133024,v.1, 133025,v.2,
133026,v.3, 133027,v.4, 133028,v.5, 133029,v.6,
133030,v.7, 133031,v.8
The objective of this set, containing of 8 volumes is to
capture the essence of the contributions of some of the
legends over the course of the hundred years of marketing
as a discipline. Besides republishing some of the seminal
work of the legends, an innovative feature of the series
is the interview section. Various researchers in the
field pose questions that many of us may have wanted to
ask of these legends. The first legend we pay tribute to
is Professor Jagdish Sheth.

** Sheth, Jagdish N, Marketing, Consumer behavior,
Marketing --Management.


103 Kautonen, Teemu (ed.)
Trust and new technologies : marketing and management on
the internet and mobile media / Teemu Kautonen and Heikki
Karjaluoto.-- Cheltenham: Edward Elgar, 2008.
xiii, 309p. 24cm.
ISBN : 9781847205681.
658.84 KAU 133788
The book explores a wide range of trust related issues
from multiple perspectives. It address the different
roles that trust plays in consumer marketing in online
environments, in mobile media, and in organizational
relations. It focuses on the applications of new
technologies in marketing and management.

** Electronic commerce -- Security measures, Internet
marketing -- Security measures, Business enterprises --
Computer networks -- Security measures, Electronic
commerce -- Management.


104 Reichheld, Fred
The ultimate question 2.0 : how net promoter companies
thrive in a customer-driven world / Fred Reichheld and
Rob Markey.-- Boston: Harvard Business Review Press, 2011
xi, 290p. 23cm.
ISBN : 9781422173350.
658.872 REI 133312
In this book, authors offer a new approach to identifying
customers who love the company, those who hate it, and
those who are neutral by compiling a score from their Net
Promoter tool and using it to make improvements. The book
expanded with new stories of companies like Charles
Schwab, Apple, Ascension Health, Progressive, and Virgin
Media.

** Customer relations, Consumer satisfaction, Customer
loyalty, Employee motivation, Employee loyalty,
Leadership Success in business.

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 800   LITERATURE,RHETORIC and CRITICISM  
   105 Thomson, William
A guide for the young economist / William Thomson.--2nd
ed.-- Cambridge: The MIT Press, 2011.
xvi, 166p. 23cm.
ISBN : 9780262515894.
808.06633 THO 133963
This book is for young economists working on their
dissertations, preparing their first articles for
submission to professional journals, getting ready for
their first presentations at conferences and job
seminars, or undertaking their first refereeing
assignments. Author describes how to make written and
oral presentations both engaging and efficient. Declaring
"I would certainly take up arms for clarity, simplicity,
and unity," Thomson covers the basics of clear
exposition, including such nuts-and-bolts topics as
titling papers, writing abstracts, presenting research
results, and holding an audience-s attention. This second
edition features a substantial new chapter, "Being a
Graduate Student in Economics," that offers guidance on
such essential topics as the manners and mores of
graduate school life, financial support, selecting an
advisor, and navigating the job market.

** Economics -- Research, Economics -- Authorship,
Academic writing.

106 Aarons, Debra
Jokes and the linguistic mind / Debra Aarons.-- London:
Routledge, 2012.
xi, 272p. 23cm.
ISBN : 9780415890496.
809.7 AAR 133990
This book investigates jokes that play on some aspect of
the structure and function of language. In so doing, the
author shows that these "linguistic jokes" can evoke our
tacit knowledge of the language we use. Analyzing
hilarious examples from movies, plays and books, the book
demonstrates that tacit linguistic knowledge must become
conscious for linguistic jokes to be understood. The
book examines jokes that exploit pragmatic, semantic,
morphological, phonological and semantic features of
language, as well as jokes that use more than one
language and jokes that are about language itself.
Additionally, the text explores the relationship between
cryptic crossword clues and linguistic jokes in order to
demonstrate the difference between tacit knowledge of
language and rules of language use that are articulated
for a particular purpose.

** Discourse analysis, Literary, Wit and humor -- History
and criticism -- Theory, etc, Linguistics.
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 950   HISTORY OF ASIA  
   107 Trautmann, Thomas R (ed.)
The Madras school of orientalism : producing knowledge in
colonial South India / Thomas R Trautmann.-- New Delhi:
Oxford University Press, 2011.
ix, 334p. 21cm.
ISBN : 9780198063148.
954.82 TRA 133490
The book refers to a school of scholarship emanating from
certain intellectual projects of early nineteenth century
south India. This book explores new ideas on India-s
history and culture that were coming out of the Madras
School of Orientalism-the projectsundertaken in language,
history, religion and law, the concerned Indian
intellectuals.

** Mackenzie, Colin, 1753?-1821, College of Fort St.
George (Madras, India) -- Congresses, Tamil philology --
History -- 19th century -- Congresses, Dravidian
philology -- History -- 19th century -- Congresses,
Orientalism -- History -- 19th century -- Congresses,
Indologists -- India -- Madras -- History -- 19th century
-- Congresses, India -- Study and teaching -- India --
Madras -- History -- 19th century -- Congresses, Madras
(India) -- Intellectual life -- 19th century --
Congresses.

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